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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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(c) 2010 by
Target Market News Inc.

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Business address:
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info@targetmarketnews.com
 

Washington Informer marks National Urban League anniversary with special publication

(July 28, 2010) The National Urban League commissioned the Washington Informer newspaper to create a commemorative publication as part of its 100th anniversary conference taking place in D.C. this week. Carrying the title, "I AM EMPOWERED," the 32-page magazine was a unique chance for the NUL to support and partner with the Black Press during its centennial convention, said Ron Burke, Informer director of advertising and marketing.

"This was a unique opportunity to collaborate with the National Urban League," said Burke. "It provided us the opportunity to celebrate organization, while providing our readers and advertisers to share in the experience of having the NUL in D.C. to mark this very special occasion."

The Informer distributed 27,000 copies of the commemorative publication as a supplement in the Informer, as a stand alone give away at the convention, and online through its Web site.

Click here to read the NUL special online


Go to Target Market News homepage


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