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 ORDER THE WORKBOOK!

 
Weren't able to attend the Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on the Black consumer marketing, including:

Arbitron
GlobalHue
Google
Hunter-Miller Group
Nia Enterprises
Nielsen Company
R. L. Polk
Radio One
Starcom MediaVest Group
U.S. Census Bureau
...and more


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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(c) 2009 by
Target Market News Inc.

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UPTOWN Magazine marks its fifth year covering affluent African-American lifestyle

(July 29, 2009) Uptown Magazine celebrates its fifth anniversary with the August/September issue on newsstands August 11th. Usher is profiled in "All Grown Up," a candid look into life as a newly single dad. Featured stories include a fashion shoot in Paris and retrospective of "Clique," event photos from the past five years.

Uptown Magazine, the only luxury lifestyle publication for the affluent African American consumer, has experienced tremendous growth since launching Summer 2004. Uptown now publishes six times per year (up from four), reaching a circulation of 200K and readership of over 800K with each issue. Regional editions include Atlanta, Washington DC, Chicago, NYC and most recently Charlotte (February 2009).

This latest issue marks the second largest in revenue to date, an indication, says the magazine's publisher, that advertisers still seek this coveted audience despite the economic downturn.

"The world is now a different place for the affluent African American demographic," said Len Burnett, UPTOWN's Co-Founder and Group Publisher. "Luxury brands understand the importance of niche shoppers with disposable income and Uptown delivers them efficiently." Uptown's newest luxury advertisers include trendsetters Louis Vuitton, Jorg Gray Chronograph, Saks Fifth Avenue and Christian Dior Watches.

"We're proud of our efforts to maintain business and thrive despite the overall downward trending of the magazine category," said Brett Wright, Co-Founder and Chief Creative Officer. "We've been privileged to profile important subjects and icons over the past five years including Barack Obama, Jamie Foxx, Usher, Sean Combs, Beyonce, Tyra Banks, Alicia Keys and many others."

Uptown's future plans include continued growth for digital destination UptownLife.net and the further development of intellectual properties such as Uptown TV, Uptown Escape and Uptown Social.

Founded in 2004, Uptown Media Group is the only lifestyle company targeting the Affluent African American market. Uptown Media Group, LLC offers traditional and innovative strategies, including UPTOWN Magazine (published bi-monthly with NYC, Chicago, Atlanta, Washington DC, Charlotte and National editions), interactive website UptownLife.net, Uptown Social event updates and Uptown's signature events. UPTOWN Magazine is available by subscription at www.uptownlife.net and on national newsstands, including Hudson News. UPTOWN Magazine, a toast to Luxury, Lifestyle and Living.


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Target Market News
Congratulates the
Recipients of the 2009



Advertising Executive
of the Year
CLIFF FRANKLIN

CEO
FUSE Advertising


Media Executive 
of the Year
LOUIS CARR
President. Broadcast
Media Sales
BET


Marketing Executive
of the Year
CRYSTAL WORTHEM
Multicultural Marketing Manager
Ford Motor Co.


Research Executive
of the Year
ESTHER FRANKLIN
Executive Vice Pres.,
Director of Cultural Identities
Starcom Mediavest  Group


Public Relations Executive
of the Year
KIM HUNTER

President / CEO
LAGRANT COMMUNICATIONS


Lifetime Achievement Award
JOHNATHAN RODGERS

President
TV One






"UNDER THE INFLUENCE"

Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture

By Erin O. Patten

Hip-Hop culture has had a profound impact on marketing in the past two decades and it provided an intersection for brands, sports, and popular culture. Erin O. Patton documents this impact in his new book, Under the Influence--Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture. 

Adam Graves, senior vice president of Deutsch Advertising says of Under the Influence and Patton: "If there are any marketers out there that still think they can ignore the urban market they'd better think again...This isn't just a book for so-called urban marketers; this should be mandatory reading for every marketer in the country."

Click here to order



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