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Weren't able to attend the Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on the Black consumer marketing, including:

Arbitron
GlobalHue
Google
Hunter-Miller Group
Nia Enterprises
Nielsen Company
R. L. Polk
Radio One
Starcom MediaVest Group
U.S. Census Bureau
...and more


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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(c) 2009 by
Target Market News Inc.

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Black Cable TV Ratings for Week of July 20 - 26
BET repeats at No.1 spot despite airing of CNN's Black in America 2

(July 29, 2009) CNN's heavily promoted special, "Black in America 2" attracted an impressive audience of 1.4 million viewers among black households, but it wasn't enough to overcome the growing popularity of BET's reality hit, "Tiny & Toya." The continuing saga of the dynamic duo pulled in 1.6 million viewers to  repeat its performance as the No.1 show on the Top 25.

TBS took back the title from BET of most watched cable network, with 6.2 million viewers for five of its shows. BET was second with 5 five million for five programs. CNN claimed the third most watched network of the week with 4.2 million viewers of four shows.

The total number of viewers for the Top 25, according to Nielsen data, was down 4.5 percent from the previous week to 25.4 million.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+

1

TINY & TOYA

BET

8.2

12.8

1,639

2

CNN PRESENTS

CNN

6.9

10.9

1,409

3

TINY & TOYA

BET

6.7

10.6

1,351

4

HOUSE OF PAYNE

TBS

6.7

10.3

1,369

5

HOUSE OF PAYNE

TBS

6.7

10.2

1,361

6

MEET THE BROWNS

TBS

6.6

10.4

1,378

7

WWE ENTERTAINMENT

USA

5.9

9.2

1,223

8

MEET THE BROWNS

TBS

5.9

9.5

1,187

9

HAWTHORNE

TNT

5.9

9.4

1,086

10

WWE ENTERTAINMENT

USA

5.6

8.8

1,193

11

HOUSE OF PAYNE

TBS

4.8

8.0

938

12

CNN PRESENTS

CNN

4.8

7.9

991

13

LAW & ORDER: SVU

USA

4.6

7.7

779

14

ANDERSON COOPER 360

CNN

4.6

7.3

963

15

OBAMA PRIME NEWS CONF

CNN

4.4

7.6

871

16

LAW & ORDER: CI (ORIG)

USA

4.4

6.8

698

17

THE CLOSER

TNT

4.2

6.6

726

18

ADV OF SHARK BOY & LAVA G

DISNEY

4.1

6.4

1,010

19

T.0. SHOW

VH1

3.9

6.0

737

20

THE FIRST 48

A&E

3.8

6.2

669

21

BET MOVIE OF THE WEEK

BET

3.8

6.3

661

22

TINY & TOYA

BET

3.7

5.8

706

23

TINY & TOYA

BET

3.7

6.4

697

24

SKY HIGH

DISNEY

3.7

5.9

844

25

SONNY WITH A CHANCE

DISNEY

3.5

5.9

1,004

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African- American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here for last week's Top 25 cable TV chart



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Target Market News
Congratulates the
Recipients of the 2009



Advertising Executive
of the Year
CLIFF FRANKLIN

CEO
FUSE Advertising


Media Executive 
of the Year
LOUIS CARR
President. Broadcast
Media Sales
BET


Marketing Executive
of the Year
CRYSTAL WORTHEM
Multicultural Marketing Manager
Ford Motor Co.


Research Executive
of the Year
ESTHER FRANKLIN
Executive Vice Pres.,
Director of Cultural Identities
Starcom Mediavest  Group


Public Relations Executive
of the Year
KIM HUNTER

President / CEO
LAGRANT COMMUNICATIONS


Lifetime Achievement Award
JOHNATHAN RODGERS

President
TV One






"UNDER THE INFLUENCE"

Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture

By Erin O. Patten

Hip-Hop culture has had a profound impact on marketing in the past two decades and it provided an intersection for brands, sports, and popular culture. Erin O. Patton documents this impact in his new book, Under the Influence--Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture. 

Adam Graves, senior vice president of Deutsch Advertising says of Under the Influence and Patton: "If there are any marketers out there that still think they can ignore the urban market they'd better think again...This isn't just a book for so-called urban marketers; this should be mandatory reading for every marketer in the country."

Click here to order



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