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Weren't able to attend the Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on the Black consumer marketing, including:

Arbitron
GlobalHue
Google
Hunter-Miller Group
Nia Enterprises
Nielsen Company
R. L. Polk
Radio One
Starcom MediaVest Group
U.S. Census Bureau
...and more


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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(c) 2009 by
Target Market News Inc.

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The Network Journal launches re-designed Web site with expanded news coverage

(July 27, 2009) The Network Journal, the popular black magazine for African American entrepreneurs, has redesigned its portal (www.tnj.com), giving more space to news items and user-interactive channels. Intuitive navigational tools, multiple news beats and a highly reader-specific information section make it easier for visitors to grab more information from the portal in one visit.

"As a black magazine, we strive to deliver business news and information pertinent to black professionals and black business owners in an organized manner. That's why we've streamlined the TNJ portal, adding more exciting channels like current news, technology, career, lifestyle, personal finance and TNJ events on the page, as well as access to the print magazine," said Aziz Gueye Adetimirin, TNJ's founder, publisher and CEO. "What makes us different from other publications is precisely this variety of topics that we cover and provide to readers in an easy-to-access manner. Our goal is to become a one-stop resource of choice for black professionals and black business owners seeking the latest news and trends in business, entrepreneurship, finance, technology, health and entertainment."

The redesigned portal provides major news highlights on its main page, including U.S. and global business reports. New featured sections include Personal Finance, which is divided into tax, real estate, investment and retirement segments, and Lifestyle, which covers such topics as autos, health & fitness, travel, photo galleries and arts & entertainment.

One of the new features the portal is the Entrepreneurs channel, which offers business advice and profiles of some of the most successful black business owners at both local and national levels. User-interactive features include blogs, a career center and a daily poll. Visitors can also submit events to the calendar of events, and press releases to the press releases section.

"We're all excited about the portal," said Rosalind McLymont, TNJ's editor-in-chief. "TNJ was one of the first African American magazines to have a presence on the Web. Now that we have given that presence a new shape and structure, we expect an increase in the number of visitors looking for news and information about the black professionals and black entrepreneurs, especially black business women,".

The Network Journal was founded in 1993, and is dedicated to educating and empowering its readers by providing news and commentary on issues that affect the growth of business and the advancement of professionals in the workplace. It also highlights successful entrepreneurs and professionals who offer insights on business- and career-building strategies.


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Target Market News
Congratulates the
Recipients of the 2009



Advertising Executive
of the Year
CLIFF FRANKLIN

CEO
FUSE Advertising


Media Executive 
of the Year
LOUIS CARR
President. Broadcast
Media Sales
BET


Marketing Executive
of the Year
CRYSTAL WORTHEM
Multicultural Marketing Manager
Ford Motor Co.


Research Executive
of the Year
ESTHER FRANKLIN
Executive Vice Pres.,
Director of Cultural Identities
Starcom Mediavest  Group


Public Relations Executive
of the Year
KIM HUNTER

President / CEO
LAGRANT COMMUNICATIONS


Lifetime Achievement Award
JOHNATHAN RODGERS

President
TV One






"UNDER THE INFLUENCE"

Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture

By Erin O. Patten

Hip-Hop culture has had a profound impact on marketing in the past two decades and it provided an intersection for brands, sports, and popular culture. Erin O. Patton documents this impact in his new book, Under the Influence--Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture. 

Adam Graves, senior vice president of Deutsch Advertising says of Under the Influence and Patton: "If there are any marketers out there that still think they can ignore the urban market they'd better think again...This isn't just a book for so-called urban marketers; this should be mandatory reading for every marketer in the country."

Click here to order



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