Weren't able to attend the Marketing to African-Americans with Excellence
(MAAX) Summit? Order the workbook which contains hard copies of the
presentations made by some of the nation's top experts on the Black
consumer marketing, including:
Arbitron
GlobalHue
Google
Hunter-Miller Group
Nia Enterprises
Nielsen Company
R. L. Polk
Radio One
Starcom MediaVest Group
U.S. Census Bureau
...and more
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The Network Journal
launches re-designed Web site with expanded news coverage
(July
27, 2009) The Network Journal, the popular black magazine for African
American entrepreneurs, has redesigned its portal (www.tnj.com),
giving more space to news items and user-interactive channels. Intuitive
navigational tools, multiple news beats and a highly reader-specific
information section make it easier for visitors to grab more information
from the portal in one visit.
"As a black magazine, we strive to deliver business news and information
pertinent to black professionals and black business owners in an
organized manner. That's why we've streamlined the TNJ portal, adding
more exciting channels like current news, technology, career, lifestyle,
personal finance and TNJ events on the page, as well as access to the
print magazine," said Aziz Gueye Adetimirin, TNJ's founder, publisher
and CEO. "What makes us different from other publications is precisely
this variety of topics that we cover and provide to readers in an
easy-to-access manner. Our goal is to become a one-stop resource of
choice for black professionals and black business owners seeking the
latest news and trends in business, entrepreneurship, finance,
technology, health and entertainment."
The redesigned portal provides major news highlights on its main page,
including U.S. and global business reports. New featured sections
include Personal Finance, which is divided into tax, real estate,
investment and retirement segments, and Lifestyle, which covers such
topics as autos, health & fitness, travel, photo galleries and arts &
entertainment.
One of the new features the portal is the Entrepreneurs channel, which
offers business advice and profiles of some of the most successful black
business owners at both local and national levels. User-interactive
features include blogs, a career center and a daily poll. Visitors can
also submit events to the calendar of events, and press releases to the
press releases section.
"We're all excited about the portal," said Rosalind McLymont, TNJ's
editor-in-chief. "TNJ was one of the first African American magazines to
have a presence on the Web. Now that we have given that presence a new
shape and structure, we expect an increase in the number of visitors
looking for news and information about the black professionals and black
entrepreneurs, especially black business women,".
The Network Journal was founded in 1993, and is dedicated to educating
and empowering its readers by providing news and commentary on issues
that affect the growth of business and the advancement of professionals
in the workplace. It also highlights successful entrepreneurs and
professionals who offer insights on business- and career-building
strategies.
Target Market News
Congratulates the Recipients
of the 2009
Advertising
Executive
of the Year
CLIFF FRANKLIN
CEO
FUSE Advertising
Media
Executive
of the Year
LOUIS CARR President. Broadcast
Media Sales
BET
Marketing Executive
of the Year
CRYSTAL WORTHEM Multicultural Marketing Manager
Ford Motor Co.
Research Executive
of the Year
ESTHER FRANKLIN Executive Vice Pres.,
Director of Cultural Identities
Starcom Mediavest Group
Public Relations Executive
of the Year
KIM HUNTER
President / CEO
LAGRANT COMMUNICATIONS
Lifetime Achievement Award
JOHNATHAN RODGERS
President
TV One
"UNDER THE INFLUENCE"
Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture
By Erin O. Patten
Hip-Hop culture has had a profound impact on marketing in the past two
decades and it provided an intersection for brands, sports, and popular
culture. Erin O. Patton documents this impact in his new book, Under the
Influence--Tracing the Hip-Hop Generation's Impact on Brands, Sports, &
Pop Culture.
Adam Graves, senior vice president of Deutsch Advertising says of Under
the Influence and Patton: "If there are any marketers out there that
still think they can ignore the urban market they'd better think
again...This isn't just a book for so-called urban marketers; this
should be mandatory reading for every marketer in the country."
Click here to order
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