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Weren't able to attend the Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on the Black consumer marketing, including:

Arbitron
GlobalHue
Google
Hunter-Miller Group
Nia Enterprises
Nielsen Company
R. L. Polk
Radio One
Starcom MediaVest Group
U.S. Census Bureau
...and more


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Members of Congress request GAO study of Arbitron People Meter accuracy

(July 28, 2009) Members of the House Judiciary Committee, led by its chairman, John Conyers (D-MI) have file a request that the Government Accountability Office review Arbitron's use of its People Meter technology following complaints that the ratings system undercounts minority radio audiences.

"The advertising revenues and viability of minority-owned radio stations depends on an accurate measurement of their audience ratings. I believe it would best serve the public interest to conduct an independent review of the methodology and accuracy of this process," Conyers said in a statement. The request asks that the report be completed by April 2010.

Among the other members signing on to the letter were House Oversight and Government Reform Chairman Edolphus Towns and ranking member Darrell Issa (R-CA); Rick Boucher )D-CA), Hank Johnson (D-GA), Maxine Waters (D-CA), Linda Sanchez (D-CA), Mike Quigley (D-IL), Pedro Pierluisi (D-PR), and Sheila Jackson Lee (D-TX).

In a statement posted on its Web site, Arbitron said it "welcomes every opportunity to discuss the PPM technology, service and our sampling methodology. We continue to have a dialogue with key members of Congress as well as other interested parties, and look forward to helping the radio industry as a whole remain competitive in the current media marketplace."

"The PPM radio audience estimates are currently used as the basis for buy/sell transactions of radio commercial time among subscribing stations, agencies and advertisers in 20 major U.S. markets."


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Target Market News
Congratulates the
Recipients of the 2009



Advertising Executive
of the Year
CLIFF FRANKLIN

CEO
FUSE Advertising


Media Executive 
of the Year
LOUIS CARR
President. Broadcast
Media Sales
BET


Marketing Executive
of the Year
CRYSTAL WORTHEM
Multicultural Marketing Manager
Ford Motor Co.


Research Executive
of the Year
ESTHER FRANKLIN
Executive Vice Pres.,
Director of Cultural Identities
Starcom Mediavest  Group


Public Relations Executive
of the Year
KIM HUNTER

President / CEO
LAGRANT COMMUNICATIONS


Lifetime Achievement Award
JOHNATHAN RODGERS

President
TV One






"UNDER THE INFLUENCE"

Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture

By Erin O. Patten

Hip-Hop culture has had a profound impact on marketing in the past two decades and it provided an intersection for brands, sports, and popular culture. Erin O. Patton documents this impact in his new book, Under the Influence--Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture. 

Adam Graves, senior vice president of Deutsch Advertising says of Under the Influence and Patton: "If there are any marketers out there that still think they can ignore the urban market they'd better think again...This isn't just a book for so-called urban marketers; this should be mandatory reading for every marketer in the country."

Click here to order



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