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Weren't able to attend the Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on the Black consumer marketing, including:

Arbitron
GlobalHue
Google
Hunter-Miller Group
Nia Enterprises
Nielsen Company
R. L. Polk
Radio One
Starcom MediaVest Group
U.S. Census Bureau
...and more


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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(c) 2009 by
Target Market News Inc.

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Black TV Ratings for Week of July 20 - 26
'America's Got Talent' gives NBC top spot; CBS undefeated as top network

(July 28, 2009) After weeks of lurking at the No.2 position on the Top 25 of most popular shows in black households, Simon Cowell's "America's Got Talent" grabbed No.1 for the first time. And it did so with a significant lead of a half million viewers over No.2 "CSI: Miami." The Tuesday edition of the show earned fourth place on the week's list.

CBS, as usual, went unchallenged as the week's most watched network in black homes with 9.7 million viewers for its 12 shows on the Top 25 list. NBC followed in second place with five million for  five shows. Fox claimed 4.9 million with six programs.

The total number of viewers for the Top 25 shows, according to Nielsen research, was down five percent from the previous week to 21.2 million.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | AA Share | AA Rating | No. of Viewers 2+

1

AMERICA'S GOT TALENT-TUE

NBC

7.9

4.1

1,500

2

CSI: MIAMI

CBS

6.2

2.9

1,071

3

LAW AND ORDER:SVU

NBC

6.1

3.0

1,099

4

AMERICA GOT TALENT-TUE 8P

NBC

5.5

2.7

1,016

5

CSI: NY

CBS

5.5

2.7

981

6

SO YOU THINK CN DANCE-WED

FOX

5.3

2.6

946

7

THE MENTALIST

CBS

5.2

2.6

950

8

NCIS

CBS

5.2

2.2

832

9

SO YOU THINK CN DANCE-THU

FOX

4.9

2.4

900

10

BIG BANG THEORY, THE

CBS

4.6

1.9

719

11

HELL'S KITCHEN SP-7/21 9P

FOX

4.4

2.1

780

12

CRIMINAL MINDS

CBS

4.4

2.2

797

13

TWO AND A HALF MEN

CBS

4.3

1.9

698

14

WITHOUT A TRACE

CBS

4.3

2.2

822

15

BIG BROTHER 11-THU

CBS

4.3

2.2

816

16

CSI

CBS

4.2

2.1

769

17

AMERICA GOT TALENT-WED 9P

NBC

4.1

2.3

834

18

WWE FRI NIGHT SMACKDWN

MNT

4.1

2.2

825

19

60 MINUTES

CBS

4.1

1.9

711

20

HELL'S KITCHEN

FOX

4.0

1.9

710

21

AMW: AMERICA FIGHTS BACK

FOX

4.0

2.2

799

22

LAW & ORDER:SVU-SAT

NBC

3.9

1.7

643

23

THE BACHELORETTE

ABC

3.8

1.8

649

24

WIPEOUT

ABC

3.8

2.1

779

25

FLASHPOINT

CBS

3.7

1.6

580

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.

Click here for last week's Top 25 TV chart


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Target Market News
Congratulates the
Recipients of the 2009



Advertising Executive
of the Year
CLIFF FRANKLIN

CEO
FUSE Advertising


Media Executive 
of the Year
LOUIS CARR
President. Broadcast
Media Sales
BET


Marketing Executive
of the Year
CRYSTAL WORTHEM
Multicultural Marketing Manager
Ford Motor Co.


Research Executive
of the Year
ESTHER FRANKLIN
Executive Vice Pres.,
Director of Cultural Identities
Starcom Mediavest  Group


Public Relations Executive
of the Year
KIM HUNTER

President / CEO
LAGRANT COMMUNICATIONS


Lifetime Achievement Award
JOHNATHAN RODGERS

President
TV One






"UNDER THE INFLUENCE"

Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture

By Erin O. Patten

Hip-Hop culture has had a profound impact on marketing in the past two decades and it provided an intersection for brands, sports, and popular culture. Erin O. Patton documents this impact in his new book, Under the Influence--Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture. 

Adam Graves, senior vice president of Deutsch Advertising says of Under the Influence and Patton: "If there are any marketers out there that still think they can ignore the urban market they'd better think again...This isn't just a book for so-called urban marketers; this should be mandatory reading for every marketer in the country."

Click here to order



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