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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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(c) 2010 by
Target Market News Inc.

All rights reserved
Business address:
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Suite 210
Chicago, IL 60604
t.  312-408-1881 
info@targetmarketnews.com
 

Black TV Ratings for Week of July 19 - 25
ABC's 20/20 takes No.1 ranking among TV shows in black households

(July 28, 2010) One of the interesting results of television's re-rum season is the vastly different viewing habits of blacks and whites. During the regular season, there are more similarities in tastes, especially for the talent competition shows. But during the summer, the habits of black households take a very distinct departure from that of white homes.

This week's rating are a good example of that difference. For the past three weeks ABC's 20/20 Friday has been moving up the charts of favorite black shows, and in the ratings for the third full week in July it took the No.1 spot. The program was only ranked 19 in white homes. In fact, there was only one show [CBS' The Mentalist] that was among the top 10 for both black and white viewers.

CBS continued to be the most popular TV network in black homes, with 10.7 million tuning in 12 of its Top 25 shows. ABC was second again with five million for five shows. Fox was third with 3.5 million watching four of its programs.

The total number of viewers for the Top 25 most popular shows in black homes, according to Nielsen, was statistically unchanged at 22.8 million.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | % of AA | No. Viewers 2+

1

20/20-FRI

ABC

7.2

3.5

1,305

2

CSI: NY

CBS

5.9

2.9

1,091

3

NCIS

CBS

5.9

2.6

959

4

PRIMETIME:WHAT WOULD U DO

ABC

5.7

2.8

1,036

5

NCIS: LOS ANGELES

CBS

5.7

2.6

975

6

THE GOOD WIFE

CBS

5.3

2.7

998

7

CRIMINAL MINDS

CBS

5.1

2.5

921

8

THE MENTALIST

CBS

5.1

2.5

923

9

CSI: MIAMI

CBS

5.0

2.2

838

10

LAW AND ORDER:SVU

NBC

4.9

2.2

826

11

AMERICA'S GOT TALENT-TUE

NBC

4.9

2.7

1,012

12

WIFE SWAP

ABC

4.8

2.4

911

13

60 MINUTES

CBS

4.8

2.5

947

14

AMERICA'S GOT TALENT-WED

NBC

4.8

2.5

943

15

WIPEOUT-TUES

ABC

4.7

2.4

902

16

WIPEOUT-THURS

ABC

4.7

2.4

902

17

FAMILY GUY-SUN 9:30P

FOX

4.6

2.7

1,029

18

CSI

CBS

4.5

2.0

758

19

AMW: AMERICA FIGHTS BACK

FOX

4.3

2.2

828

20

FLASHPOINT

CBS

4.3

2.0

757

21

FAMILY GUY

FOX

4.3

2.4

913

22

SO YOU THINK CN DANCE-WED

FOX

4.3

2.2

817

23

48 HOURS MYSTERY FRIDAY

CBS

4.2

1.9

721

24

BIG BROTHER 12-THU

CBS

4.2

2.2

824

25

LAW & ORDER:SVU-THU

NBC

4.1

1.8

672

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.

Click here for last week's Top 25 TV chart


Go to Target Market News homepage


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