15th
Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
African-Americans...
Story continued... _________________
Copyright (c)
2010 by Target Market News Inc. All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t.
312-408-1881
info@targetmarketnews.com
Black TV Ratings for Week of July 19 - 25 ABC's
20/20 takes No.1 ranking among TV shows in black households (July 28,
2010) One of the interesting results of television's re-rum season is
the vastly different viewing habits of blacks and whites. During the
regular season, there are more similarities in tastes, especially for
the talent competition shows. But during the summer, the habits of black
households take a very distinct departure from that of white homes.
This week's rating are a good example of that difference. For the past
three weeks ABC's 20/20 Friday has been moving up the charts of favorite
black shows, and in the ratings for the third full week in July it took
the No.1 spot. The program was only ranked 19 in white homes. In fact,
there was only one show [CBS' The Mentalist] that was among the top 10
for both black and white viewers.
CBS continued to be the most popular TV network in black homes, with
10.7 million tuning in 12 of its Top 25 shows. ABC was second again with
five million for five shows. Fox was third with 3.5 million watching
four of its programs.
The total number of viewers for the Top 25 most popular shows in black
homes, according to Nielsen, was statistically unchanged at 22.8
million.
Top 25
Broadcast Shows in Black Households
Rank | Program | Network | % AA Homes | % of
AA | No. Viewers 2+
1
20/20-FRI
ABC
7.2
3.5
1,305
2
CSI: NY
CBS
5.9
2.9
1,091
3
NCIS
CBS
5.9
2.6
959
4
PRIMETIME:WHAT WOULD U DO
ABC
5.7
2.8
1,036
5
NCIS: LOS ANGELES
CBS
5.7
2.6
975
6
THE GOOD WIFE
CBS
5.3
2.7
998
7
CRIMINAL MINDS
CBS
5.1
2.5
921
8
THE MENTALIST
CBS
5.1
2.5
923
9
CSI: MIAMI
CBS
5.0
2.2
838
10
LAW AND ORDER:SVU
NBC
4.9
2.2
826
11
AMERICA'S GOT TALENT-TUE
NBC
4.9
2.7
1,012
12
WIFE SWAP
ABC
4.8
2.4
911
13
60 MINUTES
CBS
4.8
2.5
947
14
AMERICA'S GOT TALENT-WED
NBC
4.8
2.5
943
15
WIPEOUT-TUES
ABC
4.7
2.4
902
16
WIPEOUT-THURS
ABC
4.7
2.4
902
17
FAMILY GUY-SUN 9:30P
FOX
4.6
2.7
1,029
18
CSI
CBS
4.5
2.0
758
19
AMW: AMERICA FIGHTS BACK
FOX
4.3
2.2
828
20
FLASHPOINT
CBS
4.3
2.0
757
21
FAMILY GUY
FOX
4.3
2.4
913
22
SO YOU THINK CN DANCE-WED
FOX
4.3
2.2
817
23
48 HOURS MYSTERY FRIDAY
CBS
4.2
1.9
721
24
BIG BROTHER 12-THU
CBS
4.2
2.2
824
25
LAW & ORDER:SVU-THU
NBC
4.1
1.8
672
Source: Nielsen Media
Research. Number of viewers ages 2+ shown in thousands (1,000 = 1
million). Rankings are based on share of black households. Representing
more than 13.45 million television households in the U.S., the
African-American television audience is the largest minority segment in
Nielsen measurement samples. All times eastern.
Click here for last week's Top 25 TV chart
