Weren't able to attend the Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on the Black consumer marketing, including:

Hunter-Miller Group
Nia Enterprises
Nielsen Company
R. L. Polk
Radio One
Starcom MediaVest Group
U.S. Census Bureau
...and more

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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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Marketing firm, Ibis, wins multiple honors at The 2009 Communicator Awards

(July 22, 2009) Ibis, a marketing strategy and branding firm with offices in Chicago and Richmond, Va., was honored with two 2009 Awards of Distinction by The Communicator Awards, which is sponsored by the International Academy of the Visual Arts. The firm's entries were selected among over 7,000 entries nationwide, making it one of the largest and most prestigious awards of its kind.

"We are honored to receive such a prestigious award", says the firms president Joeffrey Trimmingham. Ibis was founded in 1994 and specializes in marketing strategy, creative branding, graphic design, web development and video production. "We have helped make exceptional branding a competitive advantage for more than 150 clients across more than 15 industries. Our ideal clients have two things in common: a singular, visionary view of a bigger and/or better future and the commitment to using sound, appropriate strategy and excellent design to grow their businesses. These awards affirm the results our approach"

In the Print Advertising category, Ibis won for environmental graphics work with ShoreBank, where Ibis was called on create a new direction for the bank's brand. "We did not look like a bank" said Joleen Spencer Oladeinde, former Senior Vice President of Marketing at ShoreBank. The very trait that made her branches unique within the Chicago banking community—that they were not located in traditional bank structures—also made them vulnerable to brand ambiguity. So, Oladeinde decided to enhance brand awareness using the exterior windows of bank branches.

The branding direction set by Ibis was met with broad approval from consumers and business leaders. The signage exceeded projected shelf-life of 12 to 18 months, making it a cost-effective undertaking for the bank. Additionally, according to a communications audit by New York-based BBMG for ShoreBank, the Ibis designs were the most "consumer-friendly materials" that spoke to the bank's mission and "demonstrated well with the brand"

Ibis also won in the Web Sites category for www.alifesdesign.com the official Web site of Charles Harrison. Charles "Chuck" Harrison is one of the most prolific and respected industrial designers of his time, a corporate pioneer who was the first African-American executive ever hired by Sears Roebuck & Company. Through his hundreds of designs, as well as the graduate students he advised as a college instructor, Mr. Harrison's influence extends from the studio into homes, classrooms and retail stores. That influence also extended to Ibis. The hard-cover, full-color book was designed and published by the Ibis team. Ibis also developed the branding and marketing campaign that supports the book. The memoir has led to significant local and national media coverage and numerous awards including the National Design Award for Harrison in 2008.

For more information on Ibis, please visit www.ibisdesign.com.

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Target Market News
Congratulates the
Recipients of the 2009

Advertising Executive
of the Year

FUSE Advertising

Media Executive 
of the Year
President. Broadcast
Media Sales

Marketing Executive
of the Year
Multicultural Marketing Manager
Ford Motor Co.

Research Executive
of the Year
Executive Vice Pres.,
Director of Cultural Identities
Starcom Mediavest  Group

Public Relations Executive
of the Year

President / CEO

Lifetime Achievement Award

TV One


Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture

By Erin O. Patten

Hip-Hop culture has had a profound impact on marketing in the past two decades and it provided an intersection for brands, sports, and popular culture. Erin O. Patton documents this impact in his new book, Under the Influence--Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture. 

Adam Graves, senior vice president of Deutsch Advertising says of Under the Influence and Patton: "If there are any marketers out there that still think they can ignore the urban market they'd better think again...This isn't just a book for so-called urban marketers; this should be mandatory reading for every marketer in the country."

Click here to order