15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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The 10th Power of Urban Radio Forum to feature top corporate marketing CEOs

(July 27, 2010) Kizart Media Partners (KMP) and the National Association of Black Owned Broadcasters (NABOB) will host a forum of CEOs from Fortune 1000 corporations, ad agencies, media buying firms and major media companies at this year's 10th Annual Power of Urban Radio Forum (PURF) at the Ritz-Carlton Hotel in Washington, DC , Thursday, September 16, during the 40th Annual Legislative Conference of the Congressional Black Caucus Foundation.

"It's clear from the powerful line-up of panel participants and keynote speakers that this is the most impactful Power of Urban Radio Forum to date," commented Sherman Kizart, KMP, Managing Director and founder of the PURF. "The partnership of PURF with NABOB for its Fall Management Conference makes this event a "must attend" for broadcast owners and their management and sales teams, along with advertising and other marketing professionals." Kizart added.

The PURF/NABOB agenda includes:

- National marketers session including executives from Hewlett Packard, AARP, Boost Mobile, and Home Depot

- Leading media agency session with executives from Uniworld Group, Burrell Communications Group, Group M, Camelot Advertising, and Tapestry Partners

- African-American ad agency CEOs session featuring Fuse Advertising, Sanders Wingo-Advertising, Carol H. Williams Advertising, OwensMorris Communications., Burrell Communications Group and Matlock Advertising and Public Relations.

- Two keynote addresses will be delivered: Paula Madison, EVP/Chief Diversity Officer, NBC Universal, will discuss NBC Universal multi-million dollar advertising commitment to minority media. Rob Norman, CEO/Group M-North America, Group M is parent company of Mindshare, Media Edge, Mediacom, and Maxus Global, which plans and places over $25B in measured media.

Ken Smikle, President of Target Market News, will serve as lead moderator for the panel discussions.

For further information contact NABOB at www.nabob.org, or call 202-463-8970.

Go to Target Market News homepage

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