15th
Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
African-Americans...
Story continued... _________________
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The
10th Power of Urban Radio Forum to feature top corporate marketing CEOs
(July 27, 2010) Kizart Media Partners (KMP) and the National Association
of Black Owned Broadcasters (NABOB) will host a forum of CEOs from
Fortune 1000 corporations, ad agencies, media buying firms and major
media companies at this year's 10th Annual Power of Urban Radio Forum (PURF)
at the Ritz-Carlton Hotel in Washington, DC , Thursday, September 16,
during the 40th Annual Legislative Conference of the Congressional Black
Caucus Foundation.
"It's clear from the powerful line-up of panel participants and keynote
speakers that this is the most impactful Power of Urban Radio Forum to
date," commented Sherman Kizart, KMP, Managing Director and founder of
the PURF. "The partnership of PURF with NABOB for its Fall Management
Conference makes this event a "must attend" for broadcast owners and
their management and sales teams, along with advertising and other
marketing professionals." Kizart added.
The PURF/NABOB agenda includes:
- National marketers session including executives from Hewlett Packard,
AARP, Boost Mobile, and Home Depot
- Leading media agency session with executives from Uniworld Group,
Burrell Communications Group, Group M, Camelot Advertising, and Tapestry
Partners
- African-American ad agency CEOs session featuring Fuse Advertising,
Sanders Wingo-Advertising, Carol H. Williams Advertising, OwensMorris
Communications., Burrell Communications Group and Matlock Advertising and Public
Relations.
- Two keynote addresses will be delivered: Paula Madison, EVP/Chief
Diversity Officer, NBC Universal, will discuss NBC Universal
multi-million dollar advertising commitment to minority media. Rob
Norman, CEO/Group M-North America, Group M is parent company of
Mindshare, Media Edge, Mediacom, and Maxus Global, which plans and
places over $25B in measured media.
Ken Smikle, President of Target Market News, will serve as lead
moderator for the panel discussions.
For further information contact NABOB at
www.nabob.org, or call 202-463-8970.
