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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $719 Billion (2005)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $110.2 bil.
 - Food $53.8 bil.
 - Cars/Trucks $28.7 bil.
 - Clothing $22.0 bil.
 - Health Care $17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Copyright
© 2007 by
Target Market News Inc.

All rights reserved
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Suite 210
Chicago, IL 60604
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Media Audit study shows African Americans more engaged with media

(July 25, 2007) A Media Day Analysis conducted The Media Audit among 88 markets between January 2006 and April 2007 reveals that African Americans index higher than the general population in overall media usage. The study, which examines time spent with radio, television, newspaper, billboards, and the internet on a typical day, shows that African Americans spend 692 minutes per day, compared to 608 minutes for the general population.

The use of radio and television is especially high among African Americans. Of the typical media day, 40.6% or 280 minutes are spent watching television, compared to 222 minutes for the general population, while 28.8% or 199 minutes are spent listening to radio, compared to 162 minutes for the general population. As a result, African Americans are spending almost an hour more a day watching television and 37 more minutes a day listening to radio.

The survey further reveals that the internet represents 17% of the typical media day for African Americans, up from 10.7% a year earlier. On a typical day, African Americans spend 117 minutes per day online, compared to 68 minutes a year earlier, a 49 minute jump.

Media Day Analysis is a proprietary report from The Media Audit that analyzes minutes spent per day with media, with the exception of billboards. Billboards are measured by miles driven per day. The program analyzes media usage of radio, television, newspaper, outdoor and web sites for a given target audience and compares the media usage to the overall market. The reports provide a general guideline for advertisers to properly allocate media for a buy and provide media with a way to justify getting greater share of an ad budget.

For more information on Media Day Analysis, or the African American Study, contact The Media Audit.


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13th Edition Now Available 

New Buying Power report shows more spending by black consumers on 'necessities'


Thanks to economic gains in the past two years, black households across the U.S., especially middle-class families, are increasing their purchases of lifestyle and leisure items.

According to the newest edition of “The Buying Power of Black America,” there are indications that black households are feeling more confident about making purchases that...

Story continued...

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ATTENTION BOOK CLUBS
AND BOOK LOVERS!

    
Black Issues Book Review presents the National Book Club Conference - Chicago to be held on Friday and Saturday, August 24 and 25, 2007, in downtown Chicago at the InterContinental Hotel .

Hundreds of book club members will be engaged in dialogue with some of the nation's leading African American authors, including Tina McElroy Ansa, Mary Morrison,
Virginia DeBerry and Donna Grant.

Click here for more information and to register

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The African-American
Book Publishing Authority


Now in its eighth year of publication, Black Issues Book Review is the only nationally distributed magazine devoted exclusively to covering the latest news and reviews on black books. BIBR also provides up-to-date news on forthcoming author signings, book fairs and book clubs.
Want this issue? Get it with your new subscription.
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