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 ORDER THE WORKBOOK!

 
Weren't able to attend the Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on the Black consumer marketing, including:

Arbitron
GlobalHue
Google
Hunter-Miller Group
Nia Enterprises
Nielsen Company
R. L. Polk
Radio One
Starcom MediaVest Group
U.S. Census Bureau
...and more


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Wendy Williams to leave her daily radio show to focus on TV talk program

From The N.Y. Times
(July 22, 2009) For months, fans of Wendy Williams have wondered how the boisterous broadcaster would handle the demands of hosting a radio program and a television talk show. Now they have their answer: on Wednesday night, Ms. Williams said that she would leave her daily radio show, "The Wendy Williams Experience," at the end of the month.

In a news release, Ms. Williams said that she would depart the show, which has been broadcast since 2002 on the New York radio station WBLS 107.5 and is syndicated nationally, after the July 31 show to focus on her television series, "The Wendy Williams Show." In a statement, Ms. Williams said she was "blessed to have a broadcast home" on New York radio, adding: "My hope is that you will do your best to find me on your remote so I can continue to entertain and inform you each and every day."

Deon Levingston, the vice president and general manager of WBLS said in a statement: "We are saddened to lose one of our most popular personalities. But we understand what it requires to put a live show on television each and every day and wish Wendy all the best in this new venture."

"The Wendy Williams Show" has been shown nationally in syndication and on BET since July 13, following a trial run that was shown last summer in New York, Los Angeles, Dallas and Detroit.


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Target Market News
Congratulates the
Recipients of the 2009



Advertising Executive
of the Year
CLIFF FRANKLIN

CEO
FUSE Advertising


Media Executive 
of the Year
LOUIS CARR
President. Broadcast
Media Sales
BET


Marketing Executive
of the Year
CRYSTAL WORTHEM
Multicultural Marketing Manager
Ford Motor Co.


Research Executive
of the Year
ESTHER FRANKLIN
Executive Vice Pres.,
Director of Cultural Identities
Starcom Mediavest  Group


Public Relations Executive
of the Year
KIM HUNTER

President / CEO
LAGRANT COMMUNICATIONS


Lifetime Achievement Award
JOHNATHAN RODGERS

President
TV One






"UNDER THE INFLUENCE"

Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture

By Erin O. Patten

Hip-Hop culture has had a profound impact on marketing in the past two decades and it provided an intersection for brands, sports, and popular culture. Erin O. Patton documents this impact in his new book, Under the Influence--Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture. 

Adam Graves, senior vice president of Deutsch Advertising says of Under the Influence and Patton: "If there are any marketers out there that still think they can ignore the urban market they'd better think again...This isn't just a book for so-called urban marketers; this should be mandatory reading for every marketer in the country."

Click here to order



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