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 ORDER THE WORKBOOK!

 
Weren't able to attend the Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on the Black consumer marketing, including:

Arbitron
GlobalHue
Google
Hunter-Miller Group
Nia Enterprises
Nielsen Company
R. L. Polk
Radio One
Starcom MediaVest Group
U.S. Census Bureau
...and more


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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(c) 2009 by
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TV One partners with Ford on HBCU Business Classic reality show special Aug. 2

(July 21, 2009) TV One has partnered with the Ford Motor Company to present the original special, The Ford HBCU Business Classic on Sunday, August 2 at 8 PM and 11:30 PM (ET). The reality-style special brings together young business students from historically black colleges and universities to compete for scholarship money while they hone their entrepreneurial skills in a business plan competition. It's hosted by actor Darryl Bell from the classic sitcom, "A Different World.

The special offers a behind-the-scenes look at how the five finalist teams, including one from Florida A&M University, in Tallahassee, FL; one from Lincoln University in Chester County, PA; and three from Howard University in Washington, DC, prep their business plans to present to a panel of well-known, successful entrepreneurs and compete for $100,000 in scholarship prizes. Judges for the event, which takes place at Clark Atlanta University, include George Fraser, Chairman & CEO of FraserNet and author; actor/entrepreneur Boris Kodjoe; Pat Lottier, CEO of Atlanta Tribune; film producer Will Packer, Chairman & CEO of Rainforest Films; and Dr. Randal Pinkett, author and Chairman & CEO of BCT Partners, also known to TV audiences as a winner of The Apprentice.  The final competition of the Ford HBCU Business Classic is hosted by TV anchor and entertainment correspondent Kevin Frazier.

Viewers will see the excitement and drama of the challenge, from the teams' arrival at HBCU Clark Atlanta University, through their 48-hour preparation for the showdown, to their presentations -- some smooth and seamless; while others don't quite go as planned. Just being in the top five is a huge accomplishment, but only one team can take home the Grand Prize.

The Grand Prize-winning team will receive $35,000 in personal scholarship funds and $15,000 for their HBCU, courtesy of Ford. The first runner-up team will receive $20,000 in scholarship funds and $10,000 for their school; the second place team will receive $15,000 in scholarship funds and $5,000 for their school.

"The Ford HBCU Business Classic is an exciting opportunity for students to apply their classroom knowledge and develop real-world business ideas and solutions," said Crystal Worthem, Multicultural Marketing Manager, Ford Brand. "In the current economy, it is as important as ever that we continue to foster the development of future business leaders and entrepreneurs. We are proud to offer this program to students for a third year."

"TV One is delighted to partner with Ford to bring The Ford HBCU Business Classic to our viewers," said TV One Chief Revenue Officer Keith Bowen. "This is a real-life reality competition show that has all the drama that one can find in other, not-so-real reality competition shows, and it has a wonderful, underlying purpose -- to help educate and develop future business leaders in a hands-on way that goes beyond what they can learn in a classroom alone."

The five finalists were selected from the national entries by SCORE - Counselors to America's Small Business. The show will repeat on Friday, August 7 at 2 PM, Saturday, August 8 at noon, Sunday, August 23 at 6 PM and Friday, August 28 at noon (all times ET).


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Target Market News
Congratulates the
Recipients of the 2009



Advertising Executive
of the Year
CLIFF FRANKLIN

CEO
FUSE Advertising


Media Executive 
of the Year
LOUIS CARR
President. Broadcast
Media Sales
BET


Marketing Executive
of the Year
CRYSTAL WORTHEM
Multicultural Marketing Manager
Ford Motor Co.


Research Executive
of the Year
ESTHER FRANKLIN
Executive Vice Pres.,
Director of Cultural Identities
Starcom Mediavest  Group


Public Relations Executive
of the Year
KIM HUNTER

President / CEO
LAGRANT COMMUNICATIONS


Lifetime Achievement Award
JOHNATHAN RODGERS

President
TV One






"UNDER THE INFLUENCE"

Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture

By Erin O. Patten

Hip-Hop culture has had a profound impact on marketing in the past two decades and it provided an intersection for brands, sports, and popular culture. Erin O. Patton documents this impact in his new book, Under the Influence--Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture. 

Adam Graves, senior vice president of Deutsch Advertising says of Under the Influence and Patton: "If there are any marketers out there that still think they can ignore the urban market they'd better think again...This isn't just a book for so-called urban marketers; this should be mandatory reading for every marketer in the country."

Click here to order



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