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 ORDER THE WORKBOOK!

 
Weren't able to attend the 2008 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on the Black consumer marketing, including:

Arbitron
GlobalHue
Google
Hunter-Miller Group
Nia Enterprises
Nielsen Company
R. L. Polk
Radio One
Starcom MediaVest Group
U.S. Census Bureau
...and more


Click here to order
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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Raschanda L. Hall named as Business Wire's Global Media Relations Manager

(July 20, 2009) Raschanda L. Hall, has been promoted to the position of Global Media Relations Manager at Business Wire. Hall has been with Business Wire for more than nine years in various media relations positions.

In her new role, Hall will lead the largest, dedicated, worldwide media relations team in the wire industry, leveraging their relationships with external audiences and influencers. Hall's focus will be on strategies to further establish and expand Business Wire's media reach and advantage to both traditional and social media audiences.

"Raschanda exemplifies Business Wire's commitment to dedicating our best people and resources to media relations as a vital component to the services we provide on behalf of our members to the media in this quickly evolving communications environment." said Laura Sturaitis, Business Wire's SVP Media Services and Product Strategy.

"Raschanda's experience and her long-time professional relationships with traditional and new media, as well as journalism organizations demonstrate her ability and vision to bring together the best of print, broadcast, online and social media for the benefit of both audiences we serve at Business Wire, our members and those who communicate our client's news to their viewers, listeners, readers, subscribers, friends, fans and followers, wherever they are and whatever language they speak."

Hall works closely with journalism organizations and has served on the boards of the National Association of Black Journalists (NABJ), the Black Public Relations Society of Chicago and The Publicity Club of Chicago (PCC) She has been a sought after speaker and panel moderator on topics such as media relations best practices and social media tools for communicators.

Prior to joining Business Wire, she worked as a Field Producer and Studio Crew Supervisor for Fox and WB affiliates in San Antonio, TX. Hall earned her BA in Mass Communications from Dillard University in New Orleans, LA.

You can follow Hall on Twitter: http://twitter.com/raschandahall and on LinkedIn: http://www.linkedin.com/in/raschandahall

Business Wire, a Berkshire Hathaway company, is utilized by tens of thousands of member companies and organizations worldwide to functionally enhance and communicate investor relations and public relations content to target audiences. As a recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire facilitates the simultaneous flow of market-moving press releases from corporations to financial markets and their audiences, including regulatory authorities, media, investors, financial information systems and consumer news services. Business Wire also handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR, FSA and other systems.


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Target Market News
Congratulates the
Recipients of the 2009



Advertising Executive
of the Year
CLIFF FRANKLIN

CEO
FUSE Advertising


Media Executive 
of the Year
LOUIS CARR
President. Broadcast
Media Sales
BET


Marketing Executive
of the Year
CRYSTAL WORTHEM
Multicultural Marketing Manager
Ford Motor Co.


Research Executive
of the Year
ESTHER FRANKLIN
Executive Vice Pres.,
Director of Cultural Identities
Starcom Mediavest  Group


Public Relations Executive
of the Year
KIM HUNTER

President / CEO
LAGRANT COMMUNICATIONS


Lifetime Achievement Award
JOHNATHAN RODGERS

President
TV One






"UNDER THE INFLUENCE"

Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture

By Erin O. Patten

Hip-Hop culture has had a profound impact on marketing in the past two decades and it provided an intersection for brands, sports, and popular culture. Erin O. Patton documents this impact in his new book, Under the Influence--Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture. 

Adam Graves, senior vice president of Deutsch Advertising says of Under the Influence and Patton: "If there are any marketers out there that still think they can ignore the urban market they'd better think again...This isn't just a book for so-called urban marketers; this should be mandatory reading for every marketer in the country."

Click here to order



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