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 ORDER THE WORKBOOK!

 
Weren't able to attend the 2008 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on the Black consumer marketing, including:

Arbitron
GlobalHue
Google
Hunter-Miller Group
Nia Enterprises
Nielsen Company
R. L. Polk
Radio One
Starcom MediaVest Group
U.S. Census Bureau
...and more


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Black Cable TV Ratings for Week of July 13 - 19
BET takes No.1 spot on Top 25 and most watched cable network title

(July 22, 2009) After a one-week absence, BET's latest reality series, "Tiny & Toya" returned to the No.1 spot on the Top 25 most popular cable shows in black households. It looks as though the show will continue to do battle with Tyler Perry's "Meet the Browns" throughout the summer.

Repeat airings of "T&T" gave BET an audience of six million viewers -- enough to dethrone TBS as the most watched cable network during the third week of July. TBS drew 5.8 million viewers with four shows, followed by USA which posted 3.9 million for four shows.

The total number of viewers watching the Top 25 cable shows, according to Nielsen, was 26.7 million. That's an increase of 4.5 percent over the previous week.

Top 25 Cable Shows in Black Households


   Rank | Program |  | AA Rating | AA Share | Viewers 2+

1

TINY & TOYA

BET

9.3

14.2

1,707

2

MEET THE BROWNS

TBS

7.4

12.0

1,501

3

HOUSE OF PAYNE

TBS

7.3

11.4

1,536

4

HOUSE OF PAYNE

TBS

7.1

11.0

1,522

5

MEET THE BROWNS

TBS

6.6

11.1

1,327

6

WWE ENTERTAINMENT

USA

6.1

9.2

1,259

7

WIZARDS ON DECK W/ HANNAH

DISNEY

5.5

10.2

1,453

8

SPONGEBOB

NICK

5.2

8.4

1,042

9

WWE ENTERTAINMENT

USA

5.2

8.1

1,020

10

TINY & TOYA

BET

5.1

8.7

960

11

HAWTHORNE

TNT

5.1

7.9

878

12

WELCOME TO DREAMLAND

BET

5.1

7.7

921

13

SPONGEBOB

NICK

4.8

7.6

1,005

14

HANNAH MONTANA

DISNEY

4.8

8.4

1,344

15

RUNS HOUSE

MTV

4.7

7.1

810

16

LAW & ORDER: CI (ORIG)

USA

4.6

7.3

802

17

THE CLOSER

TNT

4.5

7.1

867

18

LAW & ORDER: SVU

USA

4.5

7.5

827

19

TINY & TOYA

BET

4.5

7.7

808

20

SPONGEBOB

NICK

4.5

7.5

839

21

THE GAME

BET

4.4

6.9

768

22

RUNS HOUSE

MTV

4.4

6.6

826

23

SPONGEBOB

NICK

4.4

7.2

817

24

BET MOVIE OF THE WEEK

BET

4.2

7.3

886

25

AFTER THE FIRST 48

A&E

4.2

6.6

722

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African- American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here for last week's Top 25 cable TV chart


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Target Market News
Congratulates the
Recipients of the 2009



Advertising Executive
of the Year
CLIFF FRANKLIN

CEO
FUSE Advertising


Media Executive 
of the Year
LOUIS CARR
President. Broadcast
Media Sales
BET


Marketing Executive
of the Year
CRYSTAL WORTHEM
Multicultural Marketing Manager
Ford Motor Co.


Research Executive
of the Year
ESTHER FRANKLIN
Executive Vice Pres.,
Director of Cultural Identities
Starcom Mediavest  Group


Public Relations Executive
of the Year
KIM HUNTER

President / CEO
LAGRANT COMMUNICATIONS


Lifetime Achievement Award
JOHNATHAN RODGERS

President
TV One






"UNDER THE INFLUENCE"

Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture

By Erin O. Patten

Hip-Hop culture has had a profound impact on marketing in the past two decades and it provided an intersection for brands, sports, and popular culture. Erin O. Patton documents this impact in his new book, Under the Influence--Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture. 

Adam Graves, senior vice president of Deutsch Advertising says of Under the Influence and Patton: "If there are any marketers out there that still think they can ignore the urban market they'd better think again...This isn't just a book for so-called urban marketers; this should be mandatory reading for every marketer in the country."

Click here to order



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