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 ORDER THE WORKBOOK!

 
Weren't able to attend the 2008 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on the Black consumer marketing, including:

Arbitron
GlobalHue
Google
Hunter-Miller Group
Nia Enterprises
Nielsen Company
R. L. Polk
Radio One
Starcom MediaVest Group
U.S. Census Bureau
...and more


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Black TV Ratings for Week of July 13 - 19
Primetime: Family Secrets again lifts ABC to No.1 spot; CBS remains most watched net

(July 21, 2009) ABC's newest hit, "Primetime: Family Secrets," has again scored with black households. The show increased the number of black viewers by nearly 20 percent over the previous week and took the No.1 spot. [The most popular TV show in white households was Major League Baseball's All-Star game on the Fox network.]

CBS continued to be -- far and away -- the most watched network in black homes, with 9.8 million watching its 12 shows on the Top 25. NBC was second with 4.8 million for five programs. Fox nabbed 3.7 million for four shows.

The total number of viewers watching the Top 25, according to The Nielsen Co., was 22.5 million, or just four-tenths of one percent fewer than the previous week.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | AA Share | AA Rating | No. of Viewers 2+

1

PRIMETIME: FAMILY SECRETS

ABC

9.5

4.5

1,658

2

AMERICA'S GOT TALENT-TUE

NBC

6.3

3.3

1,224

3

NCIS

CBS

6.0

3.0

1,112

4

AMERICA GOT TALENT-WED 9P

NBC

6.0

3.0

1,112

5

FOX MLB ALL-STAR GAME

FOX

5.8

2.8

1,041

6

CSI: NY

CBS

5.7

2.4

894

7

CSI: MIAMI

CBS

5.5

2.5

919

8

LAW AND ORDER:SVU

NBC

5.4

2.6

964

9

SO YOU THINK CN DANCE-THU

FOX

5.1

2.4

888

10

THE MENTALIST

CBS

5.0

2.4

888

11

SO YOU THINK CN DANCE-WED

FOX

4.9

2.6

948

12

FOX MLB ALL-STAR PRE

FOX

4.8

2.2

824

13

CRIMINAL MINDS

CBS

4.7

2.0

728

14

AMERICA GOT TALENT-TUE 8P

NBC

4.5

2.3

833

15

CSI

CBS

4.3

2.1

763

16

WITHOUT A TRACE

CBS

4.3

2.0

730

17

WWE FRIDAY NIGHT SMACKDWN

MNT

4.2

2.2

827

18

WIPEOUT

ABC

4.2

2.5

938

19

TWO AND A HALF MEN

CBS

4.2

2.3

855

20

BIG BROTHER 11-TUE

CBS

4.1

2.2

811

21

THE SUPERSTARS

ABC

4.1

2.1

784

22

FLASHPOINT

CBS

4.0

2.1

780

23

COLD CASE

CBS

4.0

1.8

670

24

AMERICA GOT TALENT-WED 8P

NBC

4.0

1.9

690

25

NUMB3RS

CBS

3.9

1.8

679

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.

Click here for last week's Top 25 TV chart


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Target Market News
Congratulates the
Recipients of the 2009



Advertising Executive
of the Year
CLIFF FRANKLIN

CEO
FUSE Advertising


Media Executive 
of the Year
LOUIS CARR
President. Broadcast
Media Sales
BET


Marketing Executive
of the Year
CRYSTAL WORTHEM
Multicultural Marketing Manager
Ford Motor Co.


Research Executive
of the Year
ESTHER FRANKLIN
Executive Vice Pres.,
Director of Cultural Identities
Starcom Mediavest  Group


Public Relations Executive
of the Year
KIM HUNTER

President / CEO
LAGRANT COMMUNICATIONS


Lifetime Achievement Award
JOHNATHAN RODGERS

President
TV One






"UNDER THE INFLUENCE"

Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture

By Erin O. Patten

Hip-Hop culture has had a profound impact on marketing in the past two decades and it provided an intersection for brands, sports, and popular culture. Erin O. Patton documents this impact in his new book, Under the Influence--Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture. 

Adam Graves, senior vice president of Deutsch Advertising says of Under the Influence and Patton: "If there are any marketers out there that still think they can ignore the urban market they'd better think again...This isn't just a book for so-called urban marketers; this should be mandatory reading for every marketer in the country."

Click here to order



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