Gorilla Nation adds African-American sites and staff to multicultural rep division

(July 22, 2008) Gorilla Nation, the world's largest online ad rep firm, today announced that it has been selected to exclusively represent the online ad inventory of three African-American and two Hispanic web properties through its GNMulticultural division.  
 
Included in the AA segment is TheUrbanBlogger.com, a social network created for the up and coming urban community which features an active and influential growing membership; SandraRose.com, an AA-focused celebrity blog with the latest news and exclusive photos; and NecoleBitchie.com, another AA celebrity blog featuring hot gossip and urban entertainment.  

The company also announced recently that it has been selected to exclusively represent the online ad inventory for Crushspot.com, the leading African-American dating site, which will become part of the GNMulticultural's line-up of black sites. CrushSpot delivers nearly a million unique visitors per month.

"CrushSpot will significantly enhance our rapidly growing GNMulticultural vertical market offerings," stated Aaron Broder, Gorilla Nation CEO. "It's exactly the kind of property we like to represent -- the leading destination in its particular niche delivering a very focused demographic of loyal, passionate, highly engaged users."

GN also announced the addition of Susan Morgan as Midwest Account Executive, based in Chicago, reporting to Rudy Tabasa, Director of Sales, based in San Francisco. Prior to joining GN Multicultural, Morgan spent four years in media services at Burrell Communication Group in Chicago where she serviced the McDonalds and Toyota businesses. 

A Yankelovich 20007/2008 MONITOR Multicultural Marketing Study, conducted in partnership with Burrell Communications, indicates that AAs and Hispanics are "almost twice as likely to enjoy looking at or listening to advertising than their peers." But only 25% of those consumers feel today's marketing is both personally and culturally relevant to their lives.  
 
"Our GNMulticultural vertical market now comprises 30 properties with an aggregate reach of 18 million unique visitors," stated Brad Agens, SVP, Sales for Gorilla Nation. "Our direct relationships with these new web publisher partners will enable GN brand advertisers plenty of opportunities to engage these audiences with relevant 'beyond the banner' creative integrations."  
 
Gorilla Nation ( www.gorillanation.com) is the world's largest online ad sales rep firm. The company exclusively represents the online ad inventory of over 500 leading midtail web publishers, and sells integrated media and promotional programs to Fortune 500 brand advertisers.  
 

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