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MMTC
offers twelve recommendations for changes in telecom policy
(July 21,
2008) On the second day of its annual conference in Washington, DC, The
Minority Media and Telecommunications Council put forth twelve
recommendations it hopes the Federal Communications Commission and other
federal agencies will adopt. FCC
Commissioners Jonathan Adelstein, Robert McDowell, Michael Copps and
Deborah Taylor Tate were among the speakers at the conference.
"This Road Map for Telecommunications Policy seeks nothing less
than the complete eradication of racial discrimination and its present
effects from the nation's most influential and important industries --
mass media and telecommunications," said MMTC Executive Director, David
Honig.
Some of the recommendations have long been on the MMTC's agenda, such as
re-instatement of the tax certificate policy which preceded the biggest
period of growth in the number of minority-owned broadcast outlets.
Since its repeal in 1995, ownership numbers have dropped.
Here are some of the MMTC's major recommendations:
Restore and
Expand the Tax Certificate Policy. The tax certificate
policy did more to advance minority broadcast ownership than any other
policy in the history of the FCC. MMTC supports legislation that would
restore the tax certificate policy and extend it to telecommunications.
Remove Market Entry Barriers in the Communications Act. Several
provisions of the Communications Act undermine the FCC's mandate to
foster diversity in media and telecommunications. Provisions on
localism, designated entities, foreign ownership and EEO should be
clarified and revised to promote diversity.
Authorize the Federal Trade Commission to Prohibit Racial
Discrimination in Advertising Placement and Terms. Advertisers
routinely discriminate against minority-owned radio and television
stations in the placement and terms of advertising. Congress should
revise the FTC Act to assist the FCC in ending advertising
discrimination in broadcasting.
Reauthorize the Telecommunications Development Fund. The TDF,
which provided much-needed loans to businesses owned by minorities and
women, should be reauthorized and funded with auction proceeds, rather
than solely from interest derived from auction upfront payments.
Hold an Annual Diversity Census. The FCC does not currently
collect annual statistical diversity data, even though it is empowered
and certainly capable of doing so. Congress should direct the FCC to
collect annual data on EEO, procurement, transactions and advertising.
Reinstate the Telecommunications Development Fund. The
Telecommunications Opportunity Program ("TOP") was administered by the
National Telecommunications and Information Administration ("NTIA") to
introduce digital applications in underserved areas. Although TOP was
extremely successful, the Bush administration ended the program. MMTC
proposes that Congress reauthorize TOP as a means of closing the race-
and income-based digital divide.
Review Presentations From: Arbitron
Hunter-Miller Group
Nia Enterprises
Radio One
R. L. Polk
Starcom MediaVest
U.S. Census Bureau
Yankelovich
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