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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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(c) 2010 by
Target Market News Inc.

All rights reserved
Business address:
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Suite 210
Chicago, IL 60604
t.  312-408-1881 
info@targetmarketnews.com
 

Black TV Ratings for Week of July 12 - 18
CBS continues to benefit from popularity of its line-up during re-run season

(July 19, 2010) The summer continues to challenge broadcast TV networks, as new cable offerings and other leisure activities grab the attention of viewers. Popular mid-week re-runs still draw black viewers, along with new episodes of reality and competition programs. But few shows were able to attract at least a million watchers.

CBS remains to most popular of the networks, but it saw a drop of 18 percent this past week. It had 10.2 million viewers for 11 of its Top 25 shows. ABC held at about the same number with 4.75 million for five shows, while Fox was a close third with 4.1 million tuning in  five of its most popular shows.

For the second week of July, the total number of viewers watching the Top 25 most popular shows in black households was down five percent to 23 million.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | % of AA | No. Viewers 2+

1

NCIS: LOS ANGELES

CBS

5.8

2.8

1,032

2

20/20-FRI

ABC

5.6

2.6

986

3

LAW AND ORDER:SVU

NBC

5.5

2.9

1,074

4

WIPEOUT-TUES

ABC

5.4

3.0

1,131

5

NCIS

CBS

5.3

2.4

917

6

THE GOOD WIFE

CBS

5.3

2.4

897

7

THE MENTALIST

CBS

5.3

3.0

1,135

8

FOX MLB ALL-STAR GAME

FOX

5.3

2.4

914

9

AMERICA'S GOT TALENT-TUE

NBC

5.1

2.9

1,085

10

PRIMETIME:WHAT WOULD U DO

ABC

5.1

2.5

925

11

FOX MLB ALL-STAR PRE

FOX

5.1

2.3

879

12

CSI: MIAMI

CBS

5.0

2.5

933

13

COLD CASE

CBS

4.9

2.5

948

14

60 MINUTES

CBS

4.8

2.4

895

15

PRIMETIME: FAMILY SECRETS

ABC

4.8

2.3

848

16

CSI: NY

CBS

4.8

2.4

917

17

CRIMINAL MINDS

CBS

4.8

2.2

843

18

CSI

CBS

4.7

2.7

1,000

19

AMERICA'S GOT TALENT-WED

NBC

4.6

2.5

935

20

WIPEOUT-THURS

ABC

4.5

2.4

885

21

SO YOU THINK CN DANCE-WED

FOX

4.5

2.2

836

22

AMW: AMERICA FIGHTS BACK

FOX

4.4

2.1

770

23

FLASHPOINT

CBS

4.4

1.9

723

24

SO YOU THINK CN DANCE-THU

FOX

4.3

2.1

799

25

LAW & ORDER:SVU-THU

NBC

4.1

1.9

696

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.

Click here for last week's Top 25 TV chart

Go to Target Market News homepage

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