15th
Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
African-Americans...
Story continued... _________________
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Black
TV Ratings for Week of July 12 - 18 CBS
continues to benefit from popularity of its line-up during re-run season (July 19,
2010) The summer continues to challenge broadcast TV networks, as new
cable offerings and other leisure activities grab the attention of
viewers. Popular mid-week re-runs still draw black viewers, along with
new episodes of reality and competition programs. But few shows were
able to attract at least a million watchers.
CBS remains to most popular of the networks, but it saw a drop of 18
percent this past week. It had 10.2 million viewers for 11 of its Top 25
shows. ABC held at about the same number with 4.75 million for five
shows, while Fox was a close third with 4.1 million tuning in five of
its most popular shows.
For the second week of July, the total number of viewers watching the
Top 25 most popular shows in black households was down five percent to
23 million.
Top 25
Broadcast Shows in Black Households
Rank | Program | Network | % AA Homes | % of
AA | No. Viewers 2+
1
NCIS: LOS ANGELES
CBS
5.8
2.8
1,032
2
20/20-FRI
ABC
5.6
2.6
986
3
LAW AND ORDER:SVU
NBC
5.5
2.9
1,074
4
WIPEOUT-TUES
ABC
5.4
3.0
1,131
5
NCIS
CBS
5.3
2.4
917
6
THE GOOD WIFE
CBS
5.3
2.4
897
7
THE MENTALIST
CBS
5.3
3.0
1,135
8
FOX MLB ALL-STAR GAME
FOX
5.3
2.4
914
9
AMERICA'S GOT TALENT-TUE
NBC
5.1
2.9
1,085
10
PRIMETIME:WHAT WOULD U DO
ABC
5.1
2.5
925
11
FOX MLB ALL-STAR PRE
FOX
5.1
2.3
879
12
CSI: MIAMI
CBS
5.0
2.5
933
13
COLD CASE
CBS
4.9
2.5
948
14
60 MINUTES
CBS
4.8
2.4
895
15
PRIMETIME: FAMILY SECRETS
ABC
4.8
2.3
848
16
CSI: NY
CBS
4.8
2.4
917
17
CRIMINAL MINDS
CBS
4.8
2.2
843
18
CSI
CBS
4.7
2.7
1,000
19
AMERICA'S GOT TALENT-WED
NBC
4.6
2.5
935
20
WIPEOUT-THURS
ABC
4.5
2.4
885
21
SO YOU THINK CN DANCE-WED
FOX
4.5
2.2
836
22
AMW: AMERICA FIGHTS BACK
FOX
4.4
2.1
770
23
FLASHPOINT
CBS
4.4
1.9
723
24
SO YOU THINK CN DANCE-THU
FOX
4.3
2.1
799
25
LAW & ORDER:SVU-THU
NBC
4.1
1.9
696
Source: Nielsen Media
Research. Number of viewers ages 2+ shown in thousands (1,000 = 1
million). Rankings are based on share of black households. Representing
more than 13.45 million television households in the U.S., the
African-American television audience is the largest minority segment in
Nielsen measurement samples. All times eastern.
Click here for last week's Top 25 TV chart
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