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 ORDER THE WORKBOOK!

 
Weren't able to attend the 2008 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on the Black consumer marketing, including:

Arbitron
GlobalHue
Google
Hunter-Miller Group
Nia Enterprises
Nielsen Company
R. L. Polk
Radio One
Starcom MediaVest Group
U.S. Census Bureau
...and more


Click here to order
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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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(c) 2009 by
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Citadel promotes Mike Love to Sr. Director of Programming for urban division

(July 16, 2009) Citadel Media announced today that Mike Love has been promoted to the position of Senior Director of Programming and Distribution for its Urban platform. In his new role, he will lead content development and affiliate relations efforts for the full portfolio of Citadel Media’s Urban products, which includes The Michael Baisden Show, The Brian McKnight Show, Big Boy’s Neighborhood and Afternoons with Doug & DeDe. Love will continue to report to Carl Anderson, Senior Vice President of Programming and Distribution for Citadel Media.

“Mike is a talented industry veteran and I’m excited about the possibilities as he takes the helm for our Urban team,” said Anderson. “He will now have responsibility for growing the affiliate base for all of our Urban shows and I look forward to the successes he will build for each of those programs and their advertisers.”

Throughout the industry, Love is known for his programming expertise with a career that spans more than 30 years. He began as an on-air personality for WDBR-FM in Springfield, Ill. Love’s management experience includes running Urban stations in key markets such as New York, Philadelphia, and St. Louis. Prior to joining Citadel Media, he served as Program Director and midday host for WWDM-FM in Columbia, S.C.

“I’m grateful for the confidence and trust the company’s leadership team has shown in me,” said Love. “Working with Michael Baisden has been such a wonderful experience and I’m anxious to collaborate with the full complement of our on-air personalities, which are collectively among the best in the industry.”


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Target Market News
Congratulates the
Recipients of the 2009



Advertising Executive
of the Year
CLIFF FRANKLIN

CEO
FUSE Advertising


Media Executive 
of the Year
LOUIS CARR
President. Broadcast
Media Sales
BET


Marketing Executive
of the Year
CRYSTAL WORTHEM
Multicultural Marketing Manager
Ford Motor Co.


Research Executive
of the Year
ESTHER FRANKLIN
Executive Vice Pres.,
Director of Cultural Identities
Starcom Mediavest  Group


Public Relations Executive
of the Year
KIM HUNTER

President / CEO
LAGRANT COMMUNICATIONS


Lifetime Achievement Award
JOHNATHAN RODGERS

President
TV One






"UNDER THE INFLUENCE"

Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture

By Erin O. Patten

Hip-Hop culture has had a profound impact on marketing in the past two decades and it provided an intersection for brands, sports, and popular culture. Erin O. Patton documents this impact in his new book, Under the Influence--Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture. 

Adam Graves, senior vice president of Deutsch Advertising says of Under the Influence and Patton: "If there are any marketers out there that still think they can ignore the urban market they'd better think again...This isn't just a book for so-called urban marketers; this should be mandatory reading for every marketer in the country."

Click here to order



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