to attend the 2008 Marketing to African-Americans with Excellence (MAAX)
Summit? Order the workbook which contains hard copies of the presentations
made by some of the nation's top experts on the Black consumer marketing,
R. L. Polk
Starcom MediaVest Group
U.S. Census Bureau
2009 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
Boston mayor offers
$200,000 loan to Bay State Banner through local development fund By Meghan E. Irons and
Milton J. Valencia
Boston Globe (July 17, 2009 ) The City of Boston will offer to loan the Bay State
Banner up to $200,000 to keep the cash-strapped weekly newspaper from
shutting down permanently, Mayor Thomas M. Menino said last night.
The mayor told the Globe that the loan will come from the Boston Local
Development Corp. fund, a private nonprofit administered by the Boston
Redevelopment Authority that provides financial infusions to struggling
small businesses. Menino said the Banner would work with Ron Walker,
founder and president of Roxbury merchant bank Next Street Financial
LLC, to develop a ‘‘positive business plan.’’
The mayor said the loan is not an attempt to garner favor from the
Banner, which focuses on the black community and has often covered
‘‘This is about me helping a business that is very important to the
minority community,’’ Menino said. ‘‘I will step up anytime and help any
business in this city. I’m trying to help a business survive. Tell me if
The free weekly published what it said was its final edition July 9, and
had planned to close by the end of the month because of a revenue slump
caused by the recession.
Mel Miller, the Banner’s publisher, who had hoped for investors to step
up and save the paper, did not respond to calls yesterday seeking
comment. Howard Manly, the paper’s executive editor, would not comment
on the loan, but he did express gratitude for the community support.
‘‘The level of support for the Banner has been overwhelming,’’ he said.
‘‘From the highest levels of the city of Boston to the blue-collar
workers, the support for the Banner had been extremely heartfelt.’’
Larry Mayes, a senior adviser to Menino, said that the mayor was
approached by ‘‘representatives of the Banner’s interests’’ yesterday
and that he met with them in his office and discussed ways the paper can
get back on its feet.
‘‘The mayor did this because the Banner’s been around 44 years,’’ Mayes
said. ‘‘It is a jewel. He felt that it was too important to lose.’’
Lou Ureneck, chairman of the journalism department at Boston University,
said last night that even European countries, particularly France, have
been offering subsidies to media outlets to help them survive. Still, he
said that the loan to the Banner could be an unprecedented arrangement
between a government agency and a US media outlet — and could raise some
‘‘Clearly, the Banner is a community asset, and it’s in the interest of
all residents of Boston for the paper to keep operating,’’ he said.
‘‘But it is highly unusual for a government entity to loan money to a
Samuel Tyler, of the watchdog Boston Municipal Research Bureau, also
questioned the loan at a time when the city is cutting staff and funding
‘‘I think the Banner plays an important role in Boston and the Boston
community, but I don’t think it’s an appropriate use of public funds,’’
he said. ‘‘I just think the city needs to hunker down for the next
couple of years.
It can’t solve every small business problem, and if there’s a real
market for the service of the Banner, the better option is to look to
other sources to support that over next couple of years.’’
Governments and media companies are looking for new ways to help the
struggling newspaper industry, which is suffering as readers migrate to
the Web and advertising declines. Recently, US Senator John F. Kerry
held hearings in Washington about the status of the newspaper industry.
And in Washington state, where the Seattle-Post Intelligencer closed in
the last year, officials voted to give newspaper publishers a 40 percent
tax break — a law that went into effect this month.
The Banner was formed in 1965, and over the years grew to a circulation
of 30,000 copies. It chronicled the biggest stories in Boston’s black
community, among them the school busing crisis in the 1970s and, in the
1990s, the successes of local pastors’ work with police to reduce crime.
The newspaper also gained a reputation for challenging city officials,
including Menino, on issues such as development in the city’s poorer
Small publications like the Banner have been particularly vulnerable
recently because of their niche audiences, smaller advertising pool, and
lack of financial reserves. Indeed, the Banner had become notably
thinner. The first edition this month had 19 pages, compared with 30
pages the year before.
Dot Joyce, the mayor’s spokeswoman, said details and timing of the loan
to the Banner have not been finalized.
‘‘Everybody understands this industry is changing,’’ Joyce said, ‘‘and
the Banner has a chance to be on the forefront of what that new change
could be. The mayor is continuing to work with them to ensure there is a
voice in that community and that the community continues to be
empowered.’’ City officials, community activists, and ordinary citizens
have mobilized since news of the Banner’s demise surfaced last week.
News of the loan comes one day after the Globe reported that Harvard
University law professor Charles J. Ogletree said he had lined up a
group of 12 investors who said they could provide enough money to get
the weekly back on the stands as early as next week.
Ogletree did not respond to questions about his effort.
Adrian Walker of the Globe staff contributed to this report.
Target Market News
Congratulates the Recipients
of the 2009
of the Year
of the Year
LOUIS CARR President. Broadcast
of the Year
CRYSTAL WORTHEM Multicultural Marketing Manager
Ford Motor Co.
of the Year
ESTHER FRANKLIN Executive Vice Pres.,
Director of Cultural Identities
Starcom Mediavest Group
of the Year
President / CEO
"UNDER THE INFLUENCE"
Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture
By Erin O. Patten
Hip-Hop culture has had a profound impact on marketing in the past two
decades and it provided an intersection for brands, sports, and popular
culture. Erin O. Patton documents this impact in his new book, Under the
Influence--Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop
Adam Graves, senior vice president of Deutsch Advertising says of Under
the Influence and Patton: "If there are any marketers out there that still
think they can ignore the urban market they'd better think again...This
isn't just a book for so-called urban marketers; this should be
mandatory reading for every marketer in the country."
Click here to order