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U.S. Census Bureau
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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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TBS orders 10 episodes of Ice Cube sitcom 'Are We There Yet?' from Debmar-Mercury

(July 15, 2009) Using the unique model created by Debmar-Mercury for Tyler Perry's House of Payne and Meet the Browns, TBS is teaming with Joe Roth and Ice Cube for ARE WE THERE YET?, a sitcom starring Terry Crews (Everybody Hates Chris) and based on the hit Revolution Studios film of the same name. TBS has ordered 10 episodes of the new sitcom, slated to premiere in June 2010, with the option for an additional 90 episodes. The series is produced by Cube Vision and distributed by Debmar-Mercury, with Revolution's Joe Roth and Cube Vision's Ice Cube and Matt Alvarez serving as executive producers, along with multiple Emmy-winning show-runner Ali LeRoi (Everybody Hates Chris). In addition to executive-producing, Ice Cube will have a recurring role.

This is the fourth television series for which Debmar-Mercury has utilized its groundbreaking approach to launching shows into distribution and syndication, following in the footsteps of Tyler Perry's two hit sitcoms, House of Payne and Meet The Browns, which also air on TBS, and the new Jon Heder sitcom from writer-producers Will Ferrell, Adam McKay and Chris Henchy ordered by Comedy Central last week.

The movie Are We There Yet?, a breakout 2005 hit, told the story of Nick (Ice Cube), a smooth operator who is trying to land a date with Suzanne, a divorcee stuck working out of town over New Year's and miserable because she misses her kids. Nick gallantly offers to make her New Year's wish come true - and his own in the process - by driving her two children to be reunited with their mom. What Nick doesn't know is that Suzanne's children, whom he's never met, hate every man their mom dates on sight. The movie grossed more than $82 million at the box office and was followed in 2007 by a sequel, Are We Done Yet?

In the sitcom, Crews will star as Nick, the character Ice Cube played in the film.

Debmar-Mercury's association with TBS began in 2006, when the company devised a groundbreaking distribution strategy for Tyler Perry's House of Payne. Debmar-Mercury offered a 10-episode experiment in select markets that produced strong ratings, leading TBS to order a full-fledged series with an unprecedented 100 episodes. In January 2009, TBS premiered 10 episodes of Tyler Perry's Meet the Browns to strong ratings, leading the network to order additional episodes for a total of 80. So far this year, the two series have ranked as the top television programs in delivery of African-American viewers.

"When we set out to expand on the television comedy model that the amazing Tyler Perry has turned into a runaway success at TBS, we knew we had to be in business with Ice Cube, a cultural icon who can do it all: an acclaimed hip-hop artist, film phenomenon, actor, writer, director and producer," Debmar-Mercury co-president Mort Marcus said.

Debmar-Mercury co-president Ira Bernstein added, "To be back with TBS again and have a dream team of creative partners like Ice Cube, Joe Roth, Matt Alvarez and Ali LeRoi attached to this project, plus a breakout star in Terry Crews, this show has all the elements to be a major hit."

Debmar-Mercury, a worldwide media company specializing in syndication, network, cable and ancillary markets, produces and distributes The Wendy Williams Show, debuting in July 2009; distributes Tyler Perry's House of Payne and spinoff Meet the Browns; distributes a new, untitled comedy debuting in 2010 from Gary Sanchez Productions' Will Ferrell, Adam McKay and Chris Henchy; produces and distributes Trivial Pursuit: America Plays, in association with Hasbro, Inc.; distributes strips Family Feud, South Park and True Hollywood Story, as well as weeklies American Chopper, Deadliest Catch and The Dead Zone; and a movie library featuring titles from Revolution Studios and Lionsgate. In September 2007, Debmar-Mercury established a London-based international television distribution unit focused on acquiring international formats for U.S. and worldwide distribution, as well as licensing U.S. television formats to the global market. Debmar-Mercury is a wholly owned subsidiary of Lionsgate (NYSE:LGF) , the leading next-generation studio.


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Target Market News
Congratulates the
Recipients of the 2009



Advertising Executive
of the Year
CLIFF FRANKLIN

CEO
FUSE Advertising


Media Executive 
of the Year
LOUIS CARR
President. Broadcast
Media Sales
BET


Marketing Executive
of the Year
CRYSTAL WORTHEM
Multicultural Marketing Manager
Ford Motor Co.


Research Executive
of the Year
ESTHER FRANKLIN
Executive Vice Pres.,
Director of Cultural Identities
Starcom Mediavest  Group


Public Relations Executive
of the Year
KIM HUNTER

President / CEO
LAGRANT COMMUNICATIONS


Lifetime Achievement Award
JOHNATHAN RODGERS

President
TV One






"UNDER THE INFLUENCE"

Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture

By Erin O. Patten

Hip-Hop culture has had a profound impact on marketing in the past two decades and it provided an intersection for brands, sports, and popular culture. Erin O. Patton documents this impact in his new book, Under the Influence--Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture. 

Adam Graves, senior vice president of Deutsch Advertising says of Under the Influence and Patton: "If there are any marketers out there that still think they can ignore the urban market they'd better think again...This isn't just a book for so-called urban marketers; this should be mandatory reading for every marketer in the country."

Click here to order



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