15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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Interactive One, Council of Urban Professionals host Digital Summit in New York July 21

(July 16, 2010) Interactive One, LLC has announced that it has partnered with the Council of Urban Professionals ("CUP"), a nonprofit that advances the social, political and economic interests of minorities and women, to host the inaugural Digital Summit in New York City on Wednesday, July 21st.  Additionally, the National Association For Multi-Ethnicity In Communications (NAMIC) and the ADCOLOR Industry Coalition have joined as marketing partners to support the Digital Summit.

The first comprehensive conference to convene a mix of digital thought leaders, venture capitalists and marketers, this not-to-be-missed inaugural event will engage key industry innovators in a provocative dialogue and debate regarding the evolving economic opportunities on the web and the importance of the multicultural online consumer.

The Digital Summit will also feature a one-on-one interview with Beth Noveck, United States Deputy Chief Technology Officer and Director, White House Open Government Initiative. Dr. Noveck will share her unique perspectives on the evolution of the digital media space.

"We are excited to partner with CUP, as well as with NAMIC and the ADCOLOR Industry Coalition, and to create a forum for engaging dialogue with industry leaders and marketers to better understand the economic opportunities and benefits of reaching these highly underserved audiences," said Maria Weaver Watson, VP Brand Marketing and Strategic Communications for Interactive One.

The Digital Summit will convene at the SVA Theatre at 2:30pm with the following featured speakers confirmed to participate:

- Sarah Baehr, Associate Partner, Rosetta
- Torrance Boone, Managing Director of Agency Development, Google
- Smokey D. Fontaine, Chief Content Officer, Interactive One
- Matt Jacobson, Head of Market Development, Facebook
- Heather James, SVP, Chief Marketing Officer, Advertising Research Foundation
- Mark Lopez, COO, TERRA Networks USA
- Don Moore, President, Burrell Digital
- Steven Wolfe Pereira, SVP Managing Director MV Forty-Two Degrees  | MediaVest Multicultural
- Ritu Trivedi, Managing Partner, Mindshare Interaction
- Omar Wasow, Co-Founder, BlackPlanet.com

"Given our increasingly connected and digitized world, both the Council of Urban Professionals and Interactive One saw a need for increased dialogue among key leaders in the digital community on the future of the online marketplace and how businesses can effectively engage multicultural audiences," said Chloe Drew, Executive Director of the Council of Urban Professionals. "The Digital Summit serves as a forum to bring together diverse voices in the community for the initial conversation, which we hope will spark many more to come."

Beth Noveck is an expert on technology and institutional innovation. On leave as a professor of law and director of the Institute for Information Law and Policy at New York Law School and McClatchy visiting professor of communication at Stanford University, Dr. Noveck currently leads the Obama administration's Open Government Initiative, where she continues her longtime advocacy for the utilization of internet technologies to increase government transparency and efficacy. She previously served as a volunteer advisor on innovation in government for Obama for America and as a member of the Technology, Innovation and Government Reform Policy group for the Obama-Biden Transition.

Dr. Noveck is the author of Wiki Government: How Technology Can Make Government Better, Democracy Stronger, and Citizens More Powerful (2009) and editor of The State of Play: Law, Games and Virtual Worlds (2006). She graduated from Harvard University with a Bachelor and Master of Arts and earned a J.D. from Yale Law School. After studying as a Rotary Foundation graduate fellow at Oxford University, she earned a doctorate at the University of Innsbruck with the support of a Fulbright grant.

For more information and to register for the Digital Summit click here.

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