15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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BET Networks names Robi Reed VP of Talent and Casting, Original Programming

(July 15, 2010) BET Networks announced that Robi Reed has been named Vice President of Talent and Casting, Original Programming team. Reed will report to Loretha Jones, President of Original Programming for BET Networks, and is based in Los Angeles. In her role, she will oversee talent and casting for scripted and non-scripted programs.

"We are excited to have Robi on board, especially given her invaluable industry experience and strong connections in Hollywood," said Jones. "Her unique skills and track record of success as a casting director in the motion picture and television industry complements our pledge to bring our viewers the best in black talent and entertainment."

Reed recently cast BET's newest scripted program LET'S STAY TOGETHER, a romantic comedy highlighting the modern relationships of five young, aspirational African Americans. The series, centered on two sisters and the men in their lives, will feature popular actors Bert Belasco ("Starting Under"), Joyful Drake (Phat Girls), Nadine Ellis ("Reno 911"), Erica Hubbard ("Lincoln Heights") and RonReaco Lee (Madea Goes To Jail).

Reed comes to BET Networks with more than 50 films to her credit as a casting director (C.S.A.) and producer in the film and television industry. Her rise to success began with the motion picture School Daze (1988), written and directed by Spike Lee. Her most recent successes in film include Tyler Perry's For Colored Girls Who Have Considered Suicide When The Rainbow is Enuf and I Can Do Bad All By Myself, acclaimed Bollywood director Karan Johar's My Name is Khan, Denzel Washington's directorial debut Antwone Fisher, MTV/Paramount Pictures' Fighting Temptations starring Cuba Gooding Jr. and Beyonce Knowles, Universal's The Best Man, 20th Century Fox feature Soul Food, the critically acclaimed Undercover Brother for Universal/Imagine Entertainment, Two Can Play that Game for Sony/Screen Gems and Their Eyes Were Watching God for HARPO Films starring Halle Berry.

In addition to her film credits, Reed has also cast for popular television series such as "Girlfriends," Showtime's "Soulfood," "The Tracey Morgan Show," "A Different World," "Roc," "In Living Color" and "In The House." In 1997 she earned an Emmy Award for her outstanding work in casting The Tuskegee Airmen for HBO Pictures. In 1998 Reed saw a second Emmy nomination for her work on HBO's Only in America: The Don King Story and in 1999 a third Emmy nomination for HBO's A Lesson Before Dying.  In 1993 she received the Turner Trumpet Award for the ACE Award winning film Heatwave. Her efforts for Spike Lee's Malcolm X earned her a CSA Award in 1992. Reed received her Bachelor of Arts degree from Hampton University.

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