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2008 by Target Market News Inc. All rights reserved
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Cable
TV Ratings for Week of July 7 - 13
'Payne' is leader but with fewer viewers; BET, USA are most watched
networks (July
17, 2008) Even though it averaged fewer than its usual two million
viewers per show, "House of Payne" maintained its lead over the top 25
most watched cable shows by black households. The TBS program took
first, second and third position during the second week of July.
Shifting summer viewing habits gave BET's "Baldwin Hills" fourth and
fifth place on the chart.
BET and USA tied for the title of the week's most watched network. Both
had six entries on the chart. They were followed by TBS and Disney which
tied for second with four shows each. The most popular night of the
Sunday, which is when 13 of the programs aired.
The total number of viewers for the top 25 cable shows, according to
Nielsen data, was 23.5 million, or 4.2 percent more than the previous
week.
Top 25
Cable Shows in Black Households
Rank | Program | Network | Rating | No. of
Viewers
1
HOUSE OF
PAYNE
TBS
10.2
1,918
2
HOUSE OF
PAYNE
TBS
9.9
2,023
3
HOUSE OF
PAYNE
TBS
7.7
1,479
4
BALDWIN
HILLS 2
BET
6.6
1,486
5
BALDWIN
HILLS 2
BET
5.9
1,189
6
HOUSE OF
PAYNE
TBS
5.5
1,181
7
WWE
ENTERTAINMENT
USA
5.3
1,453
8
MOVIE OF
THE WEEK
BET
4.8
919
9
IN PLAIN
SIGHT
USA
4.8
806
10
MOVIE OF
THE WEEK
BET
4.6
886
11
LAW &
ORDER: CI (ORIG)
USA
4.3
731
12
WWE
ENTERTAINMENT
USA
4.2
1,093
13
CAMP ROCK
DISNEY
4.1
849
14
I LOVE
MONEY
VH1
4.0
803
15
ABC FAMILY
ORIGINAL MOVIE
ABC FAMILY
3.7
681
16
LAW &
ORDER
TNT
3.7
619
17
BURN
NOTICE
USA
3.6
603
18
THE FIRST
48
A&E
3.6
602
19
BALDWIN
HILLS 2
BET
3.6
573
20
LAW &
ORDER: SVU
USA
3.5
578
21
BET
COMICVIEW
BET
3.3
519
22
HANNAH
MONTANA
DISNEY
3.2
637
23
I LOVE
MONEY
VH1
3.2
521
24
WIZARDS OF
WAVERLY PLACE
DISNEY
3.2
731
25
AMERICAN
DAD
ADULT SWIM
3.2
724
Source:
Nielsen Media Research. Based on live
and same day viewing. Number of viewers shown
in thousands. Representing more than 13.45 million
television households in the U.S., the African-
American television audience is the largest minority
segment in Nielsen measurement samples.
All times eastern.
Review Presentations From: Arbitron
Hunter-Miller Group
Nia Enterprises
Radio One
R. L. Polk
Starcom MediaVest
U.S. Census Bureau
Yankelovich
...and others!
The
African-American
Book Publishing Authority Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book
clubs.
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_________________________
Now
in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book
clubs.
