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 ORDER THE WORKBOOK!

 
Weren't able to attend the 2008 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on the Black consumer marketing, including:

Arbitron
GlobalHue
Google
Hunter-Miller Group
Nia Enterprises
Nielsen Company
R. L. Polk
Radio One
Starcom MediaVest Group
U.S. Census Bureau
...and more


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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D.L. Hughley to host morning show on New York's Kiss-FM radio

By David Hinckley
N.Y. Daily News

(July 15, 2009) Comedian D.L. Hughley is getting a kiss - or, more specifically, the morning show on WRKS (98.7 FM), known as Kiss-FM.

Hughley starts Monday, becoming the latest comedian to plunge into morning radio and competing directly against fellow comic Steve Harvey at WBLS (107.5 FM).

Hughley and Harvey, along with Cedric the Entertainer and the late Bernie Mac, were the four stars in Spike Lee's "The Original Kings of Comedy."

The radio success of Harvey, who has one of the top-rated shows in New York, doubtless helped Kiss decide to go after Hughley.

Hughley has little radio experience, but he will be surrounded by a team that does - including Jacque Reid, a former BET anchor who did a stretch as Harvey's female sidekick.

The rest of the team will include comedian Steve Wilson, veteran city host Raqiyah Mays and long-time WRKS newsman Bob Slade.

Hughley is best known for his sitcom "The Hughleys," and he recent has been a host and correspondent for CNN.

"I always wanted to do radio," he said in a statement. "I am going to work hard for the audience of New York...they may not always like what I say but I promise to never play down to them and I promise to always work hard to keep them entertained."

"We are ecstatic to welcome D.L. Hughley to the Kiss-FM family," said WRKS program director Jill Strada.

Hughley's arrival marks the latest move in the long-running morning chess match between WRKS and WBLS to win the urban radio audience.

Both stations hired syndicated hosts a few years ago when WBLS had Doug Banks and WRKS had Tom Joyner.

WRKS then dropped Joyner to go with the local Jeff Foxx show and pulled ahead until WBLS hired Harvey, who recaptured the lead.

Now Kiss has dropped Foxx to counter with Hughley. The only certainty is the match will go on.


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Target Market News
Congratulates the
Recipients of the 2009



Advertising Executive
of the Year
CLIFF FRANKLIN

CEO
FUSE Advertising


Media Executive 
of the Year
LOUIS CARR
President. Broadcast
Media Sales
BET


Marketing Executive
of the Year
CRYSTAL WORTHEM
Multicultural Marketing Manager
Ford Motor Co.


Research Executive
of the Year
ESTHER FRANKLIN
Executive Vice Pres.,
Director of Cultural Identities
Starcom Mediavest  Group


Public Relations Executive
of the Year
KIM HUNTER

President / CEO
LAGRANT COMMUNICATIONS


Lifetime Achievement Award
JOHNATHAN RODGERS

President
TV One






"UNDER THE INFLUENCE"

Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture

By Erin O. Patten

Hip-Hop culture has had a profound impact on marketing in the past two decades and it provided an intersection for brands, sports, and popular culture. Erin O. Patton documents this impact in his new book, Under the Influence--Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture. 

Adam Graves, senior vice president of Deutsch Advertising says of Under the Influence and Patton: "If there are any marketers out there that still think they can ignore the urban market they'd better think again...This isn't just a book for so-called urban marketers; this should be mandatory reading for every marketer in the country."

Click here to order



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