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 ORDER THE WORKBOOK!

 
Weren't able to attend the 2008 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on the Black consumer marketing, including:

Arbitron
GlobalHue
Google
Hunter-Miller Group
Nia Enterprises
Nielsen Company
R. L. Polk
Radio One
Starcom MediaVest Group
U.S. Census Bureau
...and more


Click here to order
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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Arbitron releases Miami PPM data despite lawsuit filed by Florida attorney general
 
From FMQB.com
(July 15, 2009) Late Wednesday, Florida Attorney General Bill McCollum became the latest state A.G. to file a lawsuit against Arbitron, claiming its PPM methodology under represents minority listeners. The lawsuit, filed in Miami-Date County Circuit Court, alleges that Arbitron's methodology "significantly undercounts" minority listeners and its "flawed ratings...threaten the viability of radio stations [which] air programming targeted at those minorities."

In the suit, McCollum asked the court to bar the release of Miami PPM ratings data until Media Rating Council (MRC) accreditation. However, Arbitron chose to immediately release Miami's PPM ratings and declare them officially "currency" in the market, effective yesterday (July 14).

The company said in a statement that effective July 14, "the PPM radio audience estimates for this market may be used as the basis for buy/sell transactions of radio commercial time among subscribing stations, agencies and advertisers.  In addition, the April and May PPM survey months, which Arbitron had previously released as 'pre-currency' information, are now designated as 'currency' data. The Winter 2009 diary-based radio audience report (January 8 – April 1, 2009) has been retired and is no longer deemed 'currency' for buy/sell transactions."

"We are commercializing our Portable People Meter radio ratings service in Miami-Ft. Lauderdale-Hollywood in order to meet our obligations to our customers and to the radio industry at large," said Michael Skarzynski, Arbitron CEO/President. "The industry needs current estimates of the radio audience in the nation’s largest markets to facilitate an efficient buy-sell process for radio advertising. Our goal with the commercialization of the PPM is to help radio remain competitive in an increasingly challenging media marketplace."


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Target Market News
Congratulates the
Recipients of the 2009



Advertising Executive
of the Year
CLIFF FRANKLIN

CEO
FUSE Advertising


Media Executive 
of the Year
LOUIS CARR
President. Broadcast
Media Sales
BET



Marketing Executive
of the Year
CRYSTAL WORTHEM
Multicultural Marketing Manager
Ford Motor Co.


Research Executive
of the Year
ESTHER FRANKLIN
Executive Vice Pres.,
Director of Cultural Identities
Starcom Mediavest  Group


Public Relations Executive
of the Year
KIM HUNTER

President / CEO
LAGRANT COMMUNICATIONS


Lifetime Achievement Award
JOHNATHAN RODGERS

President
TV One






"UNDER THE INFLUENCE"

Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture

By Erin O. Patten

Hip-Hop culture has had a profound impact on marketing in the past two decades and it provided an intersection for brands, sports, and popular culture. Erin O. Patton documents this impact in his new book, Under the Influence--Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture. 

Adam Graves, senior vice president of Deutsch Advertising says of Under the Influence and Patton: "If there are any marketers out there that still think they can ignore the urban market they'd better think again...This isn't just a book for so-called urban marketers; this should be mandatory reading for every marketer in the country."

Click here to order



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