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Weren't able to attend the 2008 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on the Black consumer marketing, including:

Arbitron
GlobalHue
Google
Hunter-Miller Group
Nia Enterprises
Nielsen Company
R. L. Polk
Radio One
Starcom MediaVest Group
U.S. Census Bureau
...and more


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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(c) 2009 by
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Black Cable TV Ratings for Week of July 6 - 12
Tyler Perry returns to top of the cable chart with 'Browns' and 'Payne'

(July 15, 2009) Cable viewing habits in black households returned to their usual pattern following the extensive coverage of the death of Michael Jackson. TBS' Meet the Browns was the No.1 cable show, followed by House of Payne in the second and third positions. CNN benefited from the continuing interest in the King of Pop, with three of its shows making the Top 25.

TBS returned to its perennial title of the week's most watched cable network, with 7.8 million viewers for five programs. BET was the second most watched, posting 5.2 million for six of its shows. Disney was third with 3.7 million for four shows.

The total number of viewers watching the 25 most poplar cable shows in black households, according to Nielsen, was 25.3 million, a drop of 14 percent from the previous week's total.

Top 25 Cable Shows in Black Households

   Rank | Program |  | AA Rating | AA Share | Viewers 2+
 

1

MEET THE BROWNS

TBS

9.0

14.1

2,038

2

HOUSE OF PAYNE

TBS

8.7

13.3

1,884

3

HOUSE OF PAYNE

TBS

7.7

11.8

1,624

4

MEET THE BROWNS

TBS

7.3

12.0

1,588

5

WWE ENTERTAINMENT

USA

6.4

9.7

1,208

6

MICHAEL JACKSON MEMORIAL

BET

6.3

9.5

1,223

7

WWE ENTERTAINMENT

USA

5.7

8.8

1,063

8

CAMPBELL BROWN

CNN

5.2

8.5

910

9

LARRY KING LIVE

CNN

5.0

7.6

911

10

BET AWARDS SHOW

BET

4.9

7.6

998

11

CLOSER, THE

TNT

4.6

7.1

870

12

BET MOVIE OF THE WEEK

BET

4.4

7.3

815

13

TINY & TOYA

BET

4.2

6.7

729

14

BET AWARDS SHOW

BET

4.2

7.4

784

15

HAWTHORNE

TNT

4.0

6.0

721

16

ANDERSON COOPER 360

CNN

3.9

5.8

670

17

PARENT TRAP, THE (1998)

DISNEY

3.9

6.1

857

18

HANNAH MONTANA - LN

DISNEY

3.9

6.2

926

19

HOUSE OF PAYNE

TBS

3.8

6.5

754

20

ICARLY

NICK

3.7

7.3

868

21

MICHAEL JACKSON MEMORIAL

BET

3.7

5.9

732

22

ANDERSON COOPER 360

CNN

3.6

5.6

581

23

THE FIRST 48

A&E

3.6

5.5

570

24

PHINEAS AND FERB

DISNEY

3.6

6.2

1,000

25

HANNAH MONTANA - LN

DISNEY

3.6

6.0

981

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African- American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here for last week's Top 25 cable TV chart


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Target Market News
Congratulates the
Recipients of the 2009



Advertising Executive
of the Year
CLIFF FRANKLIN

CEO
FUSE Advertising


Media Executive 
of the Year
LOUIS CARR
President. Broadcast
Media Sales
BET


Marketing Executive
of the Year
CRYSTAL WORTHEM
Multicultural Marketing Manager
Ford Motor Co.


Research Executive
of the Year
ESTHER FRANKLIN
Executive Vice Pres.,
Director of Cultural Identities
Starcom Mediavest  Group


Public Relations Executive
of the Year
KIM HUNTER

President / CEO
LAGRANT COMMUNICATIONS


Lifetime Achievement Award
JOHNATHAN RODGERS

President
TV One






"UNDER THE INFLUENCE"

Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture

By Erin O. Patten

Hip-Hop culture has had a profound impact on marketing in the past two decades and it provided an intersection for brands, sports, and popular culture. Erin O. Patton documents this impact in his new book, Under the Influence--Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture. 

Adam Graves, senior vice president of Deutsch Advertising says of Under the Influence and Patton: "If there are any marketers out there that still think they can ignore the urban market they'd better think again...This isn't just a book for so-called urban marketers; this should be mandatory reading for every marketer in the country."

Click here to order



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