15th
Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
African-Americans...
Story continued... _________________
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Black
Cable TV Ratings for Week of July 5 - 11 Lebron
James gets 3 million black viewers to watch his 'Decision' on ESPN (July 13,
2010) Out of the roughly 10 million curious basketball-loving cable
viewers that waited weeks to finally see Lebron James announce he would
be leaving Cleveland for Miami, one-third were black viewers. It's the
first time ESPN claimed the No.1 show in black households that wasn't a
live game.
As if they knew Lebronmania would provide the perfect theme for their
new sports-based shows, VH1 scored a success with its two new reality
entries, "Ochocinco: The Ultimate Catch" and "The T.O. Show 2." Both
debuted with about a million black viewers.
The summer continues to be a time of exploratory viewing for black cable
watchers, especially the younger ones. TBS' block of Tyler Perry
comedies still commands the largest audience of any network, with 8.4
million watching its Top 25 shows. ESPN took second among most watched
networks with 4.9 million for the Lebron block. BET was third with 2.9
million for three shows.
The total number of viewers for the Top 25 most popular cable shows in
black home, as cited by Nielsen, rose by 15 percent over the previous
week to 28.5 million.
Top 25
Cable Shows in Black Households
Rank | Program | Network | AA Rating | AA
Share | Viewers 2+
1
LEBRON: THE DECISION
ESPN
15.6
23.6
3,141
2
MEET THE BROWNS
TBS
9.4
14.1
1,931
3
MEET THE BROWNS
TBS
8.9
13.4
1,889
4
MEET THE BROWNS
TBS
6.8
10.3
1,463
5
WWE ENTERTAINMENT
USA
6.5
9.9
1,305
6
MEET THE BROWNS
TBS
6.2
9.8
1,363
7
WWE ENTERTAINMENT
USA
5.7
8.9
1,090
8
T.O. SHOW 2
VH1
5.7
8.4
1,256
9
SPORTSCENTER LATE
ESPN
5.6
8.9
1,070
10
BET AWARDS SHOW
BET
5.5
8.6
1,041
11
MOVIE OF THE WEEK
BET
5.3
8.2
999
12
SPONGEBOB
NICK
5.2
8.8
1,083
13
HAWTHORNE
TNT
5.1
7.7
938
14
HANNAH MONTANA FOREVER
DISNEY
5.0
8.1
973
15
HOUSE OF PAYNE
TBS
4.9
8.1
988
16
TREY SONGZ: MY MOMENT
BET
4.7
7.1
885
17
SPORTSCENTER EARLY
ESPN
4.6
7.7
783
18
MEMPHIS BEAT
TNT
4.5
6.7
808
19
OCHOCINCO: THE ULTIMATE
VH1
4.3
6.5
996
20
GOOD LUCK CHARLIE
DISNEY
4.2
6.7
794
21
EVERYBODY HATES CHRIS
NICK
3.9
5.9
728
22
KEVIN HART: SERIOUS FUNNY
COMEDY CENTRL
3.8
5.7
742
23
HOUSE OF PAYNE
TBS
3.7
6.4
780
24
LAW & ORDER: CI (ORIG)
USA
3.7
5.5
674
25
SPONGEBOB
NICK
3.6
6.5
797
Source:
Nielsen Media Research. Ranked by share of audience watching. Based on
live and same day viewing. Number of viewers shown in thousands (1,000 =
1 million). Representing more than 13.45 million television households
in the U.S., the African-American television audience is the largest
minority segment in Nielsen's measurement samples. All times eastern.
