HOME | STATS | PUBLICATIONSREGISTER | ADVERTISE  | CONTACT US | SEARCH


 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
Story continued...

_________________


 Register Here 
STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail
?



Click here for free delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
______________________
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

_____________________


Copyright
(c) 2010 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t.  312-408-1881 
info@targetmarketnews.com
 

Black Cable TV Ratings for Week of July 5 - 11
Lebron James gets 3 million black viewers to watch his 'Decision' on ESPN

(July 13, 2010) Out of the roughly 10 million curious basketball-loving cable viewers that waited weeks to finally see Lebron James announce he would be leaving Cleveland for Miami, one-third were black viewers. It's the first time ESPN claimed the No.1 show in black households that wasn't a live game.

As if they knew Lebronmania would provide the perfect theme for their new sports-based shows, VH1 scored a success with its two new reality entries, "Ochocinco: The Ultimate Catch" and "The T.O. Show 2." Both debuted with about a million black viewers.

The summer continues to be a time of exploratory viewing for black cable watchers, especially the younger ones. TBS' block of Tyler Perry comedies still commands the largest audience of any network, with 8.4 million watching its Top 25 shows. ESPN took second among most watched networks with 4.9 million for the Lebron block. BET was third with 2.9 million for three shows.

The total number of viewers for the Top 25 most popular cable shows in black home, as cited by Nielsen, rose by 15 percent over the previous week to 28.5 million.


Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+

1

LEBRON: THE DECISION

ESPN

15.6

23.6

3,141

2

MEET THE BROWNS

TBS

9.4

14.1

1,931

3

MEET THE BROWNS

TBS

8.9

13.4

1,889

4

MEET THE BROWNS

TBS

6.8

10.3

1,463

5

WWE ENTERTAINMENT

USA

6.5

9.9

1,305

6

MEET THE BROWNS

TBS

6.2

9.8

1,363

7

WWE ENTERTAINMENT

USA

5.7

8.9

1,090

8

T.O. SHOW 2

VH1

5.7

8.4

1,256

9

SPORTSCENTER LATE 

ESPN

5.6

8.9

1,070

10

BET AWARDS SHOW

BET

5.5

8.6

1,041

11

MOVIE OF THE WEEK

BET

5.3

8.2

999

12

SPONGEBOB

NICK

5.2

8.8

1,083

13

HAWTHORNE

TNT

5.1

7.7

938

14

HANNAH MONTANA FOREVER

DISNEY

5.0

8.1

973

15

HOUSE OF PAYNE

TBS

4.9

8.1

988

16

TREY SONGZ: MY MOMENT

BET

4.7

7.1

885

17

SPORTSCENTER EARLY    

ESPN

4.6

7.7

783

18

MEMPHIS BEAT

TNT

4.5

6.7

808

19

OCHOCINCO: THE ULTIMATE

VH1

4.3

6.5

996

20

GOOD LUCK CHARLIE

DISNEY

4.2

6.7

794

21

EVERYBODY HATES CHRIS

NICK

3.9

5.9

728

22

KEVIN HART: SERIOUS FUNNY

COMEDY CENTRL

3.8

5.7

742

23

HOUSE OF PAYNE

TBS

3.7

6.4

780

24

LAW & ORDER: CI (ORIG)

USA

3.7

5.5

674

25

SPONGEBOB

NICK

3.6

6.5

797

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.
 
Click here for last week's Top 25 cable TV chart


Go to Target Market News homepage

RECENT STORIES
Hispanic agency Marketvision develops African-American marketing division

Black TV Ratings for Week of July 5 - 11 CBS continues to benefit from popularity of its line-up during re-run season

Jesse Jackson calls on Comcast-NBCU to increase ad spending with black media

Anne Sempowski Ward resigns as President, COO of Johnson Publishing

McDonald's ties black, Hispanic culture to its marketing efforts

Comcast-NBCU pledges to add eight black, Hispanic independent networks

Black Cable TV Ratings for Wk. of June 28 - July 4 Cable finds viewers wandering, sampling for summer relief in unseen shows

The Washington Informer takes top honors for general excellence at NNPA

Black TV Ratings for Week of June 28 - July 4 Heat, summer reruns have black viewers channel surfing for something new

Vibe Magazine names Jeff Mazzacano Publisher & Integrated Sales Director


 






_________________________________________________________________________________________