15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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Walton Isaacson ad agency receives Silver Telly Award for Lexus campaign

(July 13, 2010) The Walton | Isaacson ad agency was recently selected by The 31st Annual Telly Awards to receive a 2010 Silver Telly for its Lexus "Rushers" campaign. This is the second Telly Award the agency has received the honor.

The Silver Telly is the highest honor, judged by the Silver Telly Council which is comprised of top industry professionals that are past winners of a Silver Telly. The Telly Awards receive over 13,000 entries annually from the finest ad agencies, production companies, TV stations, cable companies, interactive agencies and corporations in the world.

The Lexus "Rushers" campaign was a fully integrated endeavor, designed to increase purchase intent, sales and awareness of the newly redesigned GX 460. It was created using a strategic partnership with Universal Motown, its star Ryan Leslie and BET. The campaign combined elements such as experiential, interactive, television spots, mobile and heavy use of social media to drive the conversation.

Walton | Isaacson is an independent, minority-owned agency with offices in Los Angeles, Chicago, New York and Tokyo. They build Fortune 500 brands with innovative marketing campaigns. The agency capitalizes on industry trends by leveraging the intellectual strength of the world's best and most diverse marketing and brand talent. Walton | Isaacson combines industry leading creative and strategic thinking with "best in class" execution. The agency has helped to create some of the industry's most memorable consumer brand building experiences through advertising, events, entertainment and experiential marketing.

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