Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
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Isaacson ad agency receives Silver Telly Award for Lexus campaign
(July 13, 2010) The Walton | Isaacson ad agency was recently selected by
The 31st Annual Telly Awards to receive a 2010 Silver Telly for its
Lexus "Rushers" campaign. This is the second Telly Award the agency has
received the honor.
The Silver Telly is the highest honor, judged by the Silver Telly
Council which is comprised of top industry professionals that are past
winners of a Silver Telly. The Telly Awards receive over 13,000 entries
annually from the finest ad agencies, production companies, TV stations,
cable companies, interactive agencies and corporations in the world.
The Lexus "Rushers" campaign was a fully integrated endeavor, designed
to increase purchase intent, sales and awareness of the newly redesigned
GX 460. It was created using a strategic partnership with Universal
Motown, its star Ryan Leslie and BET. The campaign combined elements
such as experiential, interactive, television spots, mobile and heavy
use of social media to drive the conversation.
Walton | Isaacson is an independent, minority-owned agency with offices
in Los Angeles, Chicago, New York and Tokyo. They build Fortune 500
brands with innovative marketing campaigns. The agency capitalizes on
industry trends by leveraging the intellectual strength of the world's
best and most diverse marketing and brand talent. Walton | Isaacson
combines industry leading creative and strategic thinking with "best in
class" execution. The agency has helped to create some of the industry's
most memorable consumer brand building experiences through advertising,
events, entertainment and experiential marketing.