to attend the 2008 Marketing to African-Americans with Excellence (MAAX)
Summit? Order the workbook which contains hard copies of the presentations
made by some of the nation's top experts on the Black consumer marketing,
R. L. Polk
Starcom MediaVest Group
U.S. Census Bureau
2009 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
Track Entertainment partner to form new urban interactive division
(July 14, 2009) AllHipHop.com, a leading online destination for urban
news and music related content, and Track Entertainment, an
entertainment and media company, have joined forces to form a new urban
division within Track Entertainment. This move combines the online reach
of AllHipHop.com with Track's digital portfolio and twenty years of
event marketing expertise. The combined traffic of both, company
executive say, will give advertisers access to more than 5 million
monthly unique visitors and over 200 million page views from 18-34
year-old lifestyle consumers.
AllHipHop.com previous worked with Radio One as its partnership in
securing advertising through its Interactive One division.
Through this new partnership, Track will be involved in online
advertising sales for AllHipHop.com and oversee all event marketing
opportunities and initiatives, including AllHipHop's signature "AllHipHop
Week" events. Track & AllHipHop will also be introducing new and
exciting offline programs created and sponsored by the AllHipHop brand
Chuck Creekmur, CEO of AllHipHop.com says "choosing a competent
strategic partner is always something that we are very diligent about.
There is no doubt that Track Entertainment possesses all the necessary
qualifications for us to expand our brand presence and offerings in the
most low-cost and high impact manner. We've seen great improvements thus
far as we introduce new products and services to our users, and we look
forward to continued success with our new partners at Track
This strategic relationship gives AllHipHop.com access to Track's
invaluable relationships with corporate advertisers while also extending
Track's online reach, offering advertisers a one-stop media solution to
reach the 18-34 year-old lifestyle segment. The new partnership will
give clients access to integrated multi-layered campaigns that combine
online media with experiential offline marketing opportunities.
"AllHipHop.com is a perfect complement to our portfolio," said Andrew
Fox, CEO of Track Entertainment. "With their online reach and
unparalleled access to the urban trendsetting community and Track's
existing corporate relationships and execution capabilities, the
remainder of 2009 should be very exciting for all of us."
Partnering with Track provides AllHipHop.com the ability to leverage the
AllHipHop brand to expand into events, music tours, and other global
branding opportunities while still focusing on enhancing its core
offering of urban news and information online.
The combined reach of Track Entertainment and AllHipHop.com will now
give advertisers access to the largest group of active 18-34 year-old
lifestyle consumers online who have yielded more than 200 million page
views across their combined properties per month. Track's existing
online brands include Clubplanet.com (the largest nightlife directory in
North America with over 2 million members), doyoulookgood.com,
nocheLatina.com, CoolJunkie.com, Wantickets.com, and NewYears.com.
Further information is available from Jared Heiman, tel. 212 921-2100 or
email@example.com or Caleb Hannabury, tel 877 499-5111 x86
AllHipHop.com is the brainchild of "Grouchy" Greg Watkins and Chuck
"Jigsaw" Creekmur. The website was launched in 1998 and has become the
premier Hip-Hop/urban news provider on the web. The site features daily
updates, interviews, reviews and a fast growing community, sharing news
and views of their own. Sources as varied as CNN, The Associated Press,
The O'Reilly Factor, XXL Magazine, VIBE and the New York Daily News all
regularly use AllHipHop.com's pages.
Target Market News
Congratulates the Recipients
of the 2009
of the Year
of the Year
LOUIS CARR President. Broadcast
of the Year
CRYSTAL WORTHEM Multicultural Marketing Manager
Ford Motor Co.
of the Year
ESTHER FRANKLIN Executive Vice Pres.,
Director of Cultural Identities
Starcom Mediavest Group
of the Year
President / CEO
"UNDER THE INFLUENCE"
Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture
By Erin O. Patten
Hip-Hop culture has had a profound impact on marketing in the past two
decades and it provided an intersection for brands, sports, and popular
culture. Erin O. Patton documents this impact in his new book, Under the
Influence--Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop
Adam Graves, senior vice president of Deutsch Advertising says of Under
the Influence and Patton: "If there are any marketers out there that still
think they can ignore the urban market they'd better think again...This
isn't just a book for so-called urban marketers; this should be
mandatory reading for every marketer in the country."
Click here to order