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R. L. Polk
Radio One
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U.S. Census Bureau
...and more


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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AllHipHop.com, Track Entertainment partner to form new urban interactive division

(July 14, 2009) AllHipHop.com, a leading online destination for urban news and music related content, and Track Entertainment, an entertainment and media company, have joined forces to form a new urban division within Track Entertainment. This move combines the online reach of AllHipHop.com with Track's digital portfolio and twenty years of event marketing expertise. The combined traffic of both, company executive say, will give advertisers access to more than 5 million monthly unique visitors and over 200 million page views from 18-34 year-old lifestyle consumers.

AllHipHop.com previous worked with Radio One as its partnership in securing advertising through its Interactive One division.

Through this new partnership, Track will be involved in online advertising sales for AllHipHop.com and oversee all event marketing opportunities and initiatives, including AllHipHop's signature "AllHipHop Week" events. Track & AllHipHop will also be introducing new and exciting offline programs created and sponsored by the AllHipHop brand name.

Chuck Creekmur, CEO of AllHipHop.com says "choosing a competent strategic partner is always something that we are very diligent about. There is no doubt that Track Entertainment possesses all the necessary qualifications for us to expand our brand presence and offerings in the most low-cost and high impact manner. We've seen great improvements thus far as we introduce new products and services to our users, and we look forward to continued success with our new partners at Track Entertainment."

This strategic relationship gives AllHipHop.com access to Track's invaluable relationships with corporate advertisers while also extending Track's online reach, offering advertisers a one-stop media solution to reach the 18-34 year-old lifestyle segment. The new partnership will give clients access to integrated multi-layered campaigns that combine online media with experiential offline marketing opportunities.

"AllHipHop.com is a perfect complement to our portfolio," said Andrew Fox, CEO of Track Entertainment. "With their online reach and unparalleled access to the urban trendsetting community and Track's existing corporate relationships and execution capabilities, the remainder of 2009 should be very exciting for all of us."

Partnering with Track provides AllHipHop.com the ability to leverage the AllHipHop brand to expand into events, music tours, and other global branding opportunities while still focusing on enhancing its core offering of urban news and information online.

The combined reach of Track Entertainment and AllHipHop.com will now give advertisers access to the largest group of active 18-34 year-old lifestyle consumers online who have yielded more than 200 million page views across their combined properties per month. Track's existing online brands include Clubplanet.com (the largest nightlife directory in North America with over 2 million members), doyoulookgood.com, nocheLatina.com, CoolJunkie.com, Wantickets.com, and NewYears.com.

Further information is available from Jared Heiman, tel. 212 921-2100 or jheiman@trackentertainment.com or Caleb Hannabury, tel 877 499-5111 x86 or caleb@allhiphop.com.

AllHipHop.com is the brainchild of "Grouchy" Greg Watkins and Chuck "Jigsaw" Creekmur. The website was launched in 1998 and has become the premier Hip-Hop/urban news provider on the web. The site features daily updates, interviews, reviews and a fast growing community, sharing news and views of their own. Sources as varied as CNN, The Associated Press, The O'Reilly Factor, XXL Magazine, VIBE and the New York Daily News all regularly use AllHipHop.com's pages.


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Target Market News
Congratulates the
Recipients of the 2009



Advertising Executive
of the Year
CLIFF FRANKLIN

CEO
FUSE Advertising


Media Executive 
of the Year
LOUIS CARR
President. Broadcast
Media Sales
BET



Marketing Executive
of the Year
CRYSTAL WORTHEM
Multicultural Marketing Manager
Ford Motor Co.


Research Executive
of the Year
ESTHER FRANKLIN
Executive Vice Pres.,
Director of Cultural Identities
Starcom Mediavest  Group


Public Relations Executive
of the Year
KIM HUNTER

President / CEO
LAGRANT COMMUNICATIONS


Lifetime Achievement Award
JOHNATHAN RODGERS

President
TV One






"UNDER THE INFLUENCE"

Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture

By Erin O. Patten

Hip-Hop culture has had a profound impact on marketing in the past two decades and it provided an intersection for brands, sports, and popular culture. Erin O. Patton documents this impact in his new book, Under the Influence--Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture. 

Adam Graves, senior vice president of Deutsch Advertising says of Under the Influence and Patton: "If there are any marketers out there that still think they can ignore the urban market they'd better think again...This isn't just a book for so-called urban marketers; this should be mandatory reading for every marketer in the country."

Click here to order



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