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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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(c) 2010 by
Target Market News Inc.

All rights reserved
Business address:
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Suite 210
Chicago, IL 60604
t.  312-408-1881 
info@targetmarketnews.com
 

Black TV Ratings for Week of July 5 - 11
CBS continues to benefit from popularity of its line-up during re-run season

(July 13, 2010) Even though there has been a significant drop-off in overall audience for its shows, CBS still attract the most black viewers for its primetime offerings, even in re-runs. The network took the first three spots on the Top 25  most popular shows chart for the first full week of July, and six of the top ten.

CBS was easily the most watched TV network again, with 12.6 million black viewers watching 12 of its Top 25 shows. ABC and Fox tied for a distant second and third respectively, both pulling in 4.8 million viewers for five shows.

The total number of viewers for the most popular shows in black households actually went up five percent over the previous week to 24.4 million, according to Nielsen.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | % AA Homes | % of AA | No. Viewers 2+

1

NCIS: LOS ANGELES

CBS

7.1

3.4

1,278

2

CSI: NY

CBS

6.5

3.1

1,174

3

NCIS

CBS

6.5

3.3

1,218

4

THE MENTALIST

CBS

6.3

2.9

1,077

5

20/20-FRI

ABC

6.0

2.8

1,046

6

THE GOOD WIFE

CBS

5.9

2.7

997

7

CSI: MIAMI - 7/5

CBS

5.9

2.5

953

8

HELL'S KITCHEN-TUE 9P

FOX

5.7

3.3

1,230

9

AMERICA'S GOT TALENT-TUE

NBC

5.4

2.9

1,076

10

HELL'S KITCHEN

FOX

5.1

2.8

1,047

11

WIPEOUT-TUES

ABC

5.1

3.1

1,167

12

PRIMETIME:WHAT WOULD U DO

ABC

5.0

2.4

915

13

FLASHPOINT-SPECIAL

CBS

5.0

2.6

962

14

CRIMINAL MINDS

CBS

4.9

2.4

912

15

AMW: AMERICA FIGHTS BACK

FOX

4.8

2.3

878

16

WIPEOUT-THURS

ABC

4.7

2.6

992

17

COLD CASE

CBS

4.6

2.5

926

18

SO YOU THINK CAN DANCE-WED

FOX

4.6

2.5

945

19

AMERICA'S GOT TALENT-WED

NBC

4.5

2.7

1,020

20

PRIMETIME: FAMILY SECRETS

ABC

4.5

2.0

761

21

BIG BROTHER 12-THU

CBS

4.5

2.1

774

22

FLASHPOINT

CBS

4.4

2.2

829

23

60 MINUTES

CBS

4.4

2.1

784

24

SO YOU THINK CAN DANCE-THU

FOX

4.1

2.0

758

25

CSI

CBS

4.1

1.9

721

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.

Click here for last week's Top 25 TV chart

Go to Target Market News homepage

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