15th
Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
African-Americans...
Story continued... _________________
Copyright (c)
2010 by Target Market News Inc. All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t.
312-408-1881
info@targetmarketnews.com
Black
TV Ratings for Week of July 5 - 11 CBS
continues to benefit from popularity of its line-up during re-run season (July 13,
2010) Even though there has been a significant drop-off in overall
audience for its shows, CBS still attract the most black viewers for its
primetime offerings, even in re-runs. The network took the first three
spots on the Top 25 most popular shows chart for the first full week of
July, and six of the top ten.
CBS was easily the most watched TV network again, with 12.6 million
black viewers watching 12 of its Top 25 shows. ABC and Fox tied for a
distant second and third respectively, both pulling in 4.8 million
viewers for five shows.
The total number of viewers for the most popular shows in black
households actually went up five percent over the previous week to 24.4
million, according to Nielsen.
Top 25
Broadcast Shows in Black Households
Rank | Program | Network | % AA Homes | % of
AA | No. Viewers 2+
1
NCIS: LOS ANGELES
CBS
7.1
3.4
1,278
2
CSI: NY
CBS
6.5
3.1
1,174
3
NCIS
CBS
6.5
3.3
1,218
4
THE MENTALIST
CBS
6.3
2.9
1,077
5
20/20-FRI
ABC
6.0
2.8
1,046
6
THE GOOD WIFE
CBS
5.9
2.7
997
7
CSI: MIAMI - 7/5
CBS
5.9
2.5
953
8
HELL'S KITCHEN-TUE 9P
FOX
5.7
3.3
1,230
9
AMERICA'S GOT TALENT-TUE
NBC
5.4
2.9
1,076
10
HELL'S KITCHEN
FOX
5.1
2.8
1,047
11
WIPEOUT-TUES
ABC
5.1
3.1
1,167
12
PRIMETIME:WHAT WOULD U DO
ABC
5.0
2.4
915
13
FLASHPOINT-SPECIAL
CBS
5.0
2.6
962
14
CRIMINAL MINDS
CBS
4.9
2.4
912
15
AMW: AMERICA FIGHTS BACK
FOX
4.8
2.3
878
16
WIPEOUT-THURS
ABC
4.7
2.6
992
17
COLD CASE
CBS
4.6
2.5
926
18
SO YOU THINK CAN DANCE-WED
FOX
4.6
2.5
945
19
AMERICA'S GOT TALENT-WED
NBC
4.5
2.7
1,020
20
PRIMETIME: FAMILY SECRETS
ABC
4.5
2.0
761
21
BIG BROTHER 12-THU
CBS
4.5
2.1
774
22
FLASHPOINT
CBS
4.4
2.2
829
23
60 MINUTES
CBS
4.4
2.1
784
24
SO YOU THINK CAN DANCE-THU
FOX
4.1
2.0
758
25
CSI
CBS
4.1
1.9
721
Source: Nielsen Media
Research. Number of viewers ages 2+ shown in thousands (1,000 = 1
million). Rankings are based on share of black households. Representing
more than 13.45 million television households in the U.S., the
African-American television audience is the largest minority segment in
Nielsen measurement samples. All times eastern.
Click here for last week's Top 25 TV chart
Go to Target Market News homepage
