Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
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Hispanic agency Marketvision develops African-American marketing
division From San Antonio Business Journal (July 31, 2010) Marketvision, a San Antonio multicultural marketing
agency, is expanding into the African American consumer market.
The company has assembled a team of dedicated account executives that
will develop specialized campaigns for national advertising clients.
Chereese Griffin, who has more than 18 years of brand management and
packaged goods experience on both the corporate and agency sides, will
head the agency’s African-American marketing efforts. Griffin will be
based in Marketvision’s Chicago office. Throughout her career, Griffin
has handled marketing projects for The Coca-Cola Co. (NYSE: KO),
Kraft-Nabisco, Soft Sheen-Carson, Blistex and Revlon.
Asha Parker, who will be based in Atlanta, will lead in-market execution
efforts. Charles Davis, an art director based in San Antonio, will focus
on creative. Davis previously worked for The Atkins Group.
“In the years since I founded the agency in 1998, Marketvision has
become well-known for its promotions targeting Hispanic consumers, but
my plan always has been to provide a multicultural point of view for
everything we do,” says agency founder and CEO Yvonne “Bonnie” García.
“The addition of this new team will not only focus on the
African-American consumer market, but also will help ensure that we view
all our clients’ marketing challenges through a multicultural lens.”
For the last three years, Marketvision has been creating and executing
African-American marketing projects using the combined expertise of
existing staff and a consortium of African-American owned firms.
However, with the recent hires, Marketvision has established its own
in-house African-American marketing division.
San Antonio-based Marketvision is a multicultural marketing firm
specializing in strategic planning, advertising, promotions,
experiential marketing, events, media planning/buying, community
outreach and public relations. The agency also has offices in Atlanta,
Chicago and New York.