15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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Hispanic agency Marketvision develops African-American marketing division

From San Antonio Business Journal
(July 31, 2010) Marketvision, a San Antonio multicultural marketing agency, is expanding into the African American consumer market.

The company has assembled a team of dedicated account executives that will develop specialized campaigns for national advertising clients.

Chereese Griffin, who has more than 18 years of brand management and packaged goods experience on both the corporate and agency sides, will head the agency’s African-American marketing efforts. Griffin will be based in Marketvision’s Chicago office. Throughout her career, Griffin has handled marketing projects for The Coca-Cola Co. (NYSE: KO), Kraft-Nabisco, Soft Sheen-Carson, Blistex and Revlon.

Asha Parker, who will be based in Atlanta, will lead in-market execution efforts. Charles Davis, an art director based in San Antonio, will focus on creative. Davis previously worked for The Atkins Group.

“In the years since I founded the agency in 1998, Marketvision has become well-known for its promotions targeting Hispanic consumers, but my plan always has been to provide a multicultural point of view for everything we do,” says agency founder and CEO Yvonne “Bonnie” García. “The addition of this new team will not only focus on the African-American consumer market, but also will help ensure that we view all our clients’ marketing challenges through a multicultural lens.”

For the last three years, Marketvision has been creating and executing African-American marketing projects using the combined expertise of existing staff and a consortium of African-American owned firms. However, with the recent hires, Marketvision has established its own in-house African-American marketing division.

San Antonio-based Marketvision is a multicultural marketing firm specializing in strategic planning, advertising, promotions, experiential marketing, events, media planning/buying, community outreach and public relations. The agency also has offices in Atlanta, Chicago and New York.

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