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Weren't able to attend the 2008 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on the Black consumer marketing, including:

Arbitron
GlobalHue
Google
Hunter-Miller Group
Nia Enterprises
Nielsen Company
R. L. Polk
Radio One
Starcom MediaVest Group
U.S. Census Bureau
...and more


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Bureau Data

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Black, Hispanic broadcasters make direct appeal to Treasury Sec. for financial help

By John Eggerton
Multichannel News

(July 13, 2009) Fourteen minority broadcasters have sent a letter to Treasury Secretary Timothy Geithner asking for help for their industry, which they argue is in danger of extinction.

That direct appeal for help followed a letter to the secretary from some key legislators including Majority Whip (and father of FCC commission nominee Mignon Clyburn) Rep. James Clyburn (D-S.C.), and Democratic Reps. Barney Frank (Mass.) and Charlie Rangel (N.Y.) asking Geithner to "pay attention" to the plight of minority broadcasters. That includes considering help to free up credit and financing government-backed bridge loans, similar to steps taken to help the ailing auto industry.

Helping the auto industry would help broadcasters by extension since, for many, the biggest category of local ad dollars is from car dealerships. But the broadcasters are looking for some direct assistance as well.

In the letter adding their voices to that of the legislators, representatives of Entravision, Inner City Broadcasting, and a dozen others, including National Association of Black Owned Broadcasters James Winston, outlined a stark scenario.

"Unlike the auto business, broadcasting has been healthy for many years and, upon a recovery, could shortly be restored to a path of growth with some temporary assistance," they wrote. "Given the global credit crisis, plummeting ad revenues, no-minority dictates by advertisers, and changes in Arbitron audience measurement, which have further deflated ad pricing, the short-term financial outlook for our broadcasting companies is not good. Many of us are now, or will soon be, weathering significant defaults of our credit facilities. Ironically, the loss of automobile advertising revenues, a substantial source of revenue for broadcast stations, is also weighing heavily on our businesses."

Without that help, they warned, minority ownership, already only in the low single digits as a percentage of all owners could sink even lower. "What will happen to the communities we serve," they asked, "if this once in a lifetime financial crisis completely severs our access to capital and we lose our stations?"

While they said they were not "diminish[ing] the worthiness" of other bailout beneficiaries, they also said it would be "unconscionable to have financial institutions that have accepted billions of federal government assistance foreclose on these vital American voices," voices they pointed out were the "the primary source of news and entertainment for millions of minority communities."

The FCC is currently collecting data on the number of minority owners. The broadcasters' letter suggests that unless the government steps in that collecting process should be relatively easy since there won't be very many to count.


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Target Market News
Congratulates the
Recipients of the 2009



Advertising Executive
of the Year
CLIFF FRANKLIN

CEO
FUSE Advertising


Media Executive 
of the Year
LOUIS CARR
President. Broadcast
Media Sales
BET


Marketing Executive
of the Year
CRYSTAL WORTHEM
Multicultural Marketing Manager
Ford Motor Co.


Research Executive
of the Year
ESTHER FRANKLIN
Executive Vice Pres.,
Director of Cultural Identities
Starcom Mediavest  Group


Public Relations Executive
of the Year
KIM HUNTER

President / CEO
LAGRANT COMMUNICATIONS


Lifetime Achievement Award
JOHNATHAN RODGERS

President
TV One






"UNDER THE INFLUENCE"

Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture

By Erin O. Patten

Hip-Hop culture has had a profound impact on marketing in the past two decades and it provided an intersection for brands, sports, and popular culture. Erin O. Patton documents this impact in his new book, Under the Influence--Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture. 

Adam Graves, senior vice president of Deutsch Advertising says of Under the Influence and Patton: "If there are any marketers out there that still think they can ignore the urban market they'd better think again...This isn't just a book for so-called urban marketers; this should be mandatory reading for every marketer in the country."

Click here to order



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