15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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Anne Sempowski Ward resigns as President, COO of Johnson Publishing Co.

(July 12, 2010) Johnson Publishing Company Chairman & CEO, Linda Johnson Rice, today announced the resignation of President and COO Anne Sempowski Ward.

"Anne has been a significant asset to our company and led key, corporate-wide initiatives for EBONY, JET and Fashion Fair," said Johnson Rice. "During Anne's tenure, we underwent significant restructuring and reorganization of the company," Johnson Rice added. "Her contributions have helped to position the company for the future."

Johnson Rice told Target Market News that the positions held by Sempowski Ward will be eliminated.

Sempowski Ward, who joined JPC in 2007, said she expects to join her husband, Kevin, in managing his business-consulting firm. "With the birth of our son in May, this is the ideal time for me to chart a new course."

"It has been a phenomenal privilege to be the first member from outside of the Johnson family to serve as president and COO of both the publishing and cosmetics divisions of Johnson Publishing Company," said Sempowski Ward. "I am grateful for Linda Johnson Rice's confidence in entrusting me with such a significant responsibility. Working with so many dedicated people has been personally and professionally rewarding and I will miss them dearly."

Johnson Rice said the company is focused on executing a strategy it put in place some time ago. "As we approach the 60th anniversary of Ebony magazine, we continue to move forward," she added.

Last month, JPC hired former Deputy Editor-in-Chief of Harper's Bazaar magazine, Amy Dubois Barnett, to be Editor-in-Chief of Ebony magazine. Also in June, former White House social secretary and Illinois Lottery director, Desiree Rogers,  was retained a consultant to the company.

In August, JPC will host the Ebony Education Roundtable. The forum will take place at the University of Chicago and to be broadcast over MSNBC and moderated by Tamaron Hall.

Go to Target Market News homepage

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