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 ORDER THE WORKBOOK!

 
Weren't able to attend the 2008 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on the Black consumer marketing, including:

Arbitron
GlobalHue
Google
Hunter-Miller Group
Nia Enterprises
Nielsen Company
R. L. Polk
Radio One
Starcom MediaVest Group
U.S. Census Bureau
...and more


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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IMAGES USA campaign for Amtrak-Pullman Porter tribute takes top PR honor

(July 10, 2009) IMAGES USA, an Atlanta based marketing communications agency, has won the 2009 Stevie Award for "Public Relations Campaign of the Year" for Amtrak's Pullman Porter Tributes program. 

"Amtrak's tribute to the legendary Pullman Porters, who were an iconic symbol of luxury train travel in the United States for close to a century, was an unqualified success," said Amtrak's Director of National Advertising Darlene Abubakar. "These men, most of whom are now in their 90s, captured the hearts and the imagination of all who heard their stories of challenge, triumph and unparalleled service."

"To date, after five  of these tribute ceremonies were held at Amtrak stations across the country, the campaign has garnered more than 211 million PR impressions and more than $2 million in ad value," IMAGES President Robert McNeil noted, adding. "Stories have appeared on the NBC Nightly News, CBS Evening News, USA Today, Christian Science Monitor, Associated Press and the New York Times, along with countless other media from coast to coast."

Called the "business world's own Oscar Awards," the 7th Annual American Business Awards were presented in New York City on Monday, June 22.  With approximately 600 executives in attendance, The Awards honored a diverse cross-section of American business people, corporations, non-profits, and government agencies reflecting every important aspect of business today, from: C-Suite executives to support staff; major public companies to emerging start-ups; customer services teams to corporate communicators.

The American Business Awards are the only national, all-encompassing awards program honoring great performances in business.  For a complete list of the 2009 American Business Award honorees in all categories, visit: www.stevieawards.com/aba. More than 2,600 entries were submitted for The 2009 American Business Awards.  More than 200 executives nationwide participated in judging to determine this year's Finalists and Stevie Award winners.

IMAGES USA won the award against the following list of finalists: Gallagher Group Communications, San Francisco, CA; 104 West Partners, Denver, CO; Baer Consulting, Montclair, NJ; Grow Marketing, San Francisco, CA; MWW Group, East Rutherford, NJ; Vantage Communications, San Francisco, CA.

About IMAGES USA
IMAGES USA is a leading full-service multicultural marketing communications agency headquartered in Atlanta, Georgia. Founded in 1989, IMAGES USA offers marketing expertise to clients wanting to reach, motivate and influence African-American, Hispanic and Asian consumers. The agency's client roster includes Amtrak, Sara Lee, AARP, National Black Arts Festival, International Speedway Corporation, Brown-Forman, LifeLock, Teach for America, and Scientific Games. The agency currently ranks No. 6 on Black Enterprise Magazine's list of Black owned advertising agencies. Additional information on IMAGES USA, including award-winning work and recognitions, can be found at www.imagesusa.net.

About the Stevie Awards
Stevie Awards are taken from the name Stephen which is Greek for "crowned." Since 2003, they are conferred in four categories: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service.  Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide.  Learn more at www.stevieawards.com.

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Target Market News
Congratulates the
Recipients of the 2009



Advertising Executive
of the Year
CLIFF FRANKLIN

CEO
FUSE Advertising


Media Executive 
of the Year
LOUIS CARR
President. Broadcast
Media Sales
BET



Marketing Executive
of the Year
CRYSTAL WORTHEM
Multicultural Marketing Manager
Ford Motor Co.


Research Executive
of the Year
ESTHER FRANKLIN
Executive Vice Pres.,
Director of Cultural Identities
Starcom Mediavest  Group


Public Relations Executive
of the Year
KIM HUNTER

President / CEO
LAGRANT COMMUNICATIONS


Lifetime Achievement Award
JOHNATHAN RODGERS

President
TV One






"UNDER THE INFLUENCE"

Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture

By Erin O. Patten

Hip-Hop culture has had a profound impact on marketing in the past two decades and it provided an intersection for brands, sports, and popular culture. Erin O. Patton documents this impact in his new book, Under the Influence--Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture. 

Adam Graves, senior vice president of Deutsch Advertising says of Under the Influence and Patton: "If there are any marketers out there that still think they can ignore the urban market they'd better think again...This isn't just a book for so-called urban marketers; this should be mandatory reading for every marketer in the country."

Click here to order



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