to attend the 2008 Marketing to African-Americans with Excellence (MAAX)
Summit? Order the workbook which contains hard copies of the presentations
made by some of the nation's top experts on the Black consumer marketing,
R. L. Polk
Starcom MediaVest Group
U.S. Census Bureau
2009 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
campaign for Amtrak-Pullman Porter tribute takes top PR honor
(July 10, 2009) IMAGES USA, an Atlanta based marketing communications
agency, has won the 2009 Stevie Award for "Public Relations Campaign of
the Year" for Amtrak's Pullman Porter Tributes program.
"Amtrak's tribute to the legendary Pullman Porters, who were an iconic
symbol of luxury train travel in the United States for close to a
century, was an unqualified success," said Amtrak's Director of National
Advertising Darlene Abubakar. "These men, most of whom are now in their
90s, captured the hearts and the imagination of all who heard their
stories of challenge, triumph and unparalleled service."
"To date, after five of these tribute ceremonies were held at Amtrak
stations across the country, the campaign has garnered more than 211
million PR impressions and more than $2 million in ad value," IMAGES
President Robert McNeil noted, adding. "Stories have appeared on the NBC
Nightly News, CBS Evening News, USA Today, Christian Science Monitor,
Associated Press and the New York Times, along with countless other
media from coast to coast."
Called the "business world's own Oscar Awards," the 7th Annual American
Business Awards were presented in New York City on Monday, June 22.
With approximately 600 executives in attendance, The Awards honored a
diverse cross-section of American business people, corporations,
non-profits, and government agencies reflecting every important aspect
of business today, from: C-Suite executives to support staff; major
public companies to emerging start-ups; customer services teams to
The American Business Awards are the only national, all-encompassing
awards program honoring great performances in business. For a complete
list of the 2009 American Business Award honorees in all categories,
visit: www.stevieawards.com/aba. More than 2,600 entries were submitted
for The 2009 American Business Awards. More than 200 executives
nationwide participated in judging to determine this year's Finalists
and Stevie Award winners.
IMAGES USA won the award against the following list of finalists:
Gallagher Group Communications, San Francisco, CA; 104 West Partners,
Denver, CO; Baer Consulting, Montclair, NJ; Grow Marketing, San
Francisco, CA; MWW Group, East Rutherford, NJ; Vantage Communications,
San Francisco, CA.
About IMAGES USA
IMAGES USA is a leading full-service multicultural marketing
communications agency headquartered in Atlanta, Georgia. Founded in
1989, IMAGES USA offers marketing expertise to clients wanting to reach,
motivate and influence African-American, Hispanic and Asian consumers.
The agency's client roster includes Amtrak, Sara Lee, AARP, National
Black Arts Festival, International Speedway Corporation, Brown-Forman,
LifeLock, Teach for America, and Scientific Games. The agency currently
ranks No. 6 on Black Enterprise Magazine's list of Black owned
advertising agencies. Additional information on IMAGES USA, including
award-winning work and recognitions, can be found at www.imagesusa.net.
About the Stevie Awards Stevie Awards are taken from the name Stephen which is Greek for
"crowned." Since 2003, they are conferred in four categories: The
American Business Awards, The International Business Awards, the Stevie
Awards for Women in Business, and the Stevie Awards for Sales & Customer
Service. Honoring organizations of all types and sizes and the people
behind them, the Stevies recognize outstanding performances in the
workplace worldwide. Learn more at www.stevieawards.com.
Target Market News
Congratulates the Recipients
of the 2009
of the Year
of the Year
LOUIS CARR President. Broadcast
of the Year
CRYSTAL WORTHEM Multicultural Marketing Manager
Ford Motor Co.
of the Year
ESTHER FRANKLIN Executive Vice Pres.,
Director of Cultural Identities
Starcom Mediavest Group
of the Year
President / CEO
"UNDER THE INFLUENCE"
Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture
By Erin O. Patten
Hip-Hop culture has had a profound impact on marketing in the past two
decades and it provided an intersection for brands, sports, and popular
culture. Erin O. Patton documents this impact in his new book, Under the
Influence--Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop
Adam Graves, senior vice president of Deutsch Advertising says of Under
the Influence and Patton: "If there are any marketers out there that still
think they can ignore the urban market they'd better think again...This
isn't just a book for so-called urban marketers; this should be
mandatory reading for every marketer in the country."
Click here to order