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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $719 Billion (2005)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $110.2 bil.
 - Food $53.8 bil.
 - Cars/Trucks $28.7 bil.
 - Clothing $22.0 bil.
 - Health Care $17.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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(c) 2008 by
Target Market News Inc.

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Cable TV Ratings for Week of June 30 – July 6
'Payne' takes the top four for the week; USA is most watched cable network

(July 10, 2008) Summer may be changing the viewing for some, but black cable watchers are holding steadfast to their favorite programs. TBS' "House of Payne" remains the dominant favorite, capturing the first four spots on the top 25 chart. VH1's new series, "I Love Money" took fifth place.

The week's most watched network was USA, which placed six winners on the chart. Disney was second with five shows, followed by a tie between BET and TBS with four each.

The total number of viewers for the top 25 shows, according to Nielsen data, was 22.6 million. That's a 19% drop from last week's total of 28.3 million, but that was boosted by the five million-plus that watched the BET Awards.

Top 25 Cable Shows in Black Households

  Rank | Program | Network | Rating | No. of Viewers

1

HOUSE OF PAYNE

TBS

11.0

2,422

2

HOUSE OF PAYNE

TBS

10.8

2,436

3

HOUSE OF PAYNE

TBS

8.0

1,801

4

HOUSE OF PAYNE

TBS

6.1

1,316

5

I LOVE MONEY

VH1

5.0

995

6

WWE ENTERTAINMENT

USA

4.9

1,028

7

LAW & ORDER: CI (ORIG)

USA

4.8

910

8

IN PLAIN SIGHT

USA

4.5

826

9

WWE ENTERTAINMENT

USA

4.4

842

10

SUITE LIFE OF ZACK & CODY

DISNEY

4.2

763

11

LIFE SIZE

DISNEY

3.9

699

12

LAW & ORDER

TNT

3.7

606

13

LAW & ORDER

TNT

3.7

624

14

ARMY WIVES

LIFETIME

3.6

634

15

LAW & ORDER: SVU

USA

3.6

661

16

WIZARDS OF WAVERLY PLACE

DISNEY

3.6

641

17

BET MOVIE OF THE WEEK

BET

3.5

728

18

THE FIRST 48

A&E

3.5

610

19

BALDWIN HILLS 2

BET

3.4

551

20

HANNAH MONTANA

DISNEY

3.4

616

21

BET COMICVIEW

BET

3.2

610

22

ADV OF SHARK BOY & LAVA

DISNEY

3.2

657

23

LAW & ORDER:CRIM INTENT

USA

3.1

571

24

BET AWARDS SHOW

BET

3.0

596

25

LAW & ORDER

TNT

2.9

501

Source: Nielsen Media Research. Based on live
and same day viewing. Number of viewers shown
in thousands. Representing more than 13.45 million
television households in the U.S., the African-
American television audience is the largest minority
segment in Nielsen measurement samples.
All times eastern.



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