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2008 by Target Market News Inc. All rights reserved
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Cable TV Ratings for Week of June 30 – July 6
'Payne' takes the top four for the week; USA is most watched cable
network (July
10, 2008) Summer may be changing the viewing for some, but black cable
watchers are holding steadfast to their favorite programs. TBS' "House
of Payne" remains the dominant favorite, capturing the first four spots
on the top 25 chart. VH1's new series, "I Love Money" took fifth place.
The week's most watched network was USA, which placed six winners on the
chart. Disney was second with five shows, followed by a tie between BET
and TBS with four each.
The total number of viewers for the top 25 shows, according to Nielsen
data, was 22.6 million. That's a 19% drop from last week's total of 28.3
million, but that was boosted by the five million-plus that watched the
BET Awards.
Top 25
Cable Shows in Black Households
Rank | Program | Network | Rating | No. of
Viewers
1
HOUSE OF
PAYNE
TBS
11.0
2,422
2
HOUSE OF
PAYNE
TBS
10.8
2,436
3
HOUSE OF
PAYNE
TBS
8.0
1,801
4
HOUSE OF
PAYNE
TBS
6.1
1,316
5
I LOVE
MONEY
VH1
5.0
995
6
WWE
ENTERTAINMENT
USA
4.9
1,028
7
LAW &
ORDER: CI (ORIG)
USA
4.8
910
8
IN PLAIN
SIGHT
USA
4.5
826
9
WWE
ENTERTAINMENT
USA
4.4
842
10
SUITE LIFE
OF ZACK & CODY
DISNEY
4.2
763
11
LIFE SIZE
DISNEY
3.9
699
12
LAW &
ORDER
TNT
3.7
606
13
LAW &
ORDER
TNT
3.7
624
14
ARMY WIVES
LIFETIME
3.6
634
15
LAW &
ORDER: SVU
USA
3.6
661
16
WIZARDS OF
WAVERLY PLACE
DISNEY
3.6
641
17
BET MOVIE
OF THE WEEK
BET
3.5
728
18
THE FIRST
48
A&E
3.5
610
19
BALDWIN
HILLS 2
BET
3.4
551
20
HANNAH
MONTANA
DISNEY
3.4
616
21
BET
COMICVIEW
BET
3.2
610
22
ADV OF
SHARK BOY & LAVA
DISNEY
3.2
657
23
LAW &
ORDER:CRIM INTENT
USA
3.1
571
24
BET AWARDS
SHOW
BET
3.0
596
25
LAW &
ORDER
TNT
2.9
501
Source: Nielsen Media
Research. Based on live
and same day viewing. Number of viewers shown
in thousands. Representing more than 13.45 million
television households in the U.S., the African-
American television audience is the largest minority
segment in Nielsen measurement samples.
All times eastern.
Review Presentations From: Arbitron
Hunter-Miller Group
Nia Enterprises
Radio One
R. L. Polk
Starcom MediaVest
U.S. Census Bureau
Yankelovich
...and others!
The
African-American
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in its ninth year of publication, Black Issues Book Review is the
only nationally distributed magazine devoted exclusively to covering the
latest news and reviews on black books. BIBR also provides
up-to-date news on forthcoming author signings, book fairs and book
clubs.
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