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 ORDER THE WORKBOOK!

 
Weren't able to attend the 2008 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on the Black consumer marketing, including:

Arbitron
GlobalHue
Google
Hunter-Miller Group
Nia Enterprises
Nielsen Company
R. L. Polk
Radio One
Starcom MediaVest Group
U.S. Census Bureau
...and more


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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(c) 2009 by
Target Market News Inc.

All rights reserved
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Black TV Ratings for Week of June 29 - July 5
Between Michael Jackson's death and  memorial black TV viewing remained high

(July 9, 2009) In the 11 days between Michael Jackson's death and memorial service, television viewing in black households remained above average for the summer. In the ratings period that did not include coverage of the service, but did have more viewers out of home for the July 4th holiday,  prime time news programming continued to draw more than usual viewership, with CBS' 48 Hours taking a rare No.1 spot on the Top 25 chart.

[The No.1 TV show in white households was America's Got Talent, while 48 Hours was the 11th most popular program.]

CBS claimed more than half the spots on the Top 25, easily capturing the most watched network title with 13.3 million  viewers for 14 shows. NBC was a very distant second with 7.7 million watchers for eight shows.

The total number of viewers for the Top 25, according to Nielsen data, was 23.7 million, representing a 6.4% increase over last week's total.

Top 25 Broadcast Shows in Black Households

 Rank | Program | Network | AA Share | AA Rating | No. of Viewers 2+
 

1

48 HOURS MYSTERY TUE

CBS

7.2

3.4

1,273

2

AMERICA'S GOT TALENT-TUE

NBC

6.7

3.5

1,305

3

CSI: MIAMI

CBS

6.3

3.2

1,170

4

CSI: NY

CBS

6.2

2.7

1,005

5

NCIS

CBS

5.8

2.9

1,064

6

CRIMINAL MINDS

CBS

5.7

2.4

875

7

LAW AND ORDER:SVU

NBC

5.6

2.6

977

8

DATELINE NBC-MON

NBC

5.6

2.6

958

9

LAW AND ORDER:CRIM INTENT

NBC

5.4

2.5

930

10

DATELINE FRI 7/3

NBC

5.4

2.6

960

11

THE MENTALIST - TUES

CBS

5.3

2.7

1,012

12

WITHOUT A TRACE

CBS

5.3

2.7

990

13

CSI

CBS

5.3

2.4

888

14

THE MENTALIST

CBS

5.2

2.3

847

15

TWO AND A HALF MEN

CBS

5.1

2.5

920

16

COLD CASE

CBS

5.1

2.6

976

17

AMERICA'S GT TLNT 8P 6/30

NBC

5.1

2.4

897

18

LAW AND ORDER

NBC

5.0

2.3

842

19

ABC WORLD NEWS TONIGHT SP

ABC

4.8

2.2

821

20

CSI: MIAMI THURSDAY-SP

CBS

4.7

2.2

827

21

AMERICA GOT TALENT-WED 9P

NBC

4.7

2.4

883

22

RULES OF ENGAGEMENT

CBS

4.4

2.2

820

23

SO YOU THINK CN DANCE-WED

FOX

4.4

2.4

904

24

OLD CHRISTINE

CBS

4.3

1.9

720

25

SO YOU THINK CN DANCE-THU

FOX

4.3

2.4

879

Source: Nielsen Media Research. Number of viewers ages 2+ shown in thousands (1,000 = 1 million). Rankings are based on share of black households. Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen measurement samples. All times eastern.

Click here for last week's Top 25 TV chart


Go to Target Market News homepage

 


Target Market News
Congratulates the
Recipients of the 2009



Advertising Executive
of the Year
CLIFF FRANKLIN

CEO
FUSE Advertising


Media Executive 
of the Year
LOUIS CARR
President. Broadcast
Media Sales
BET


Marketing Executive
of the Year
CRYSTAL WORTHEM
Multicultural Marketing Manager
Ford Motor Co.


Research Executive
of the Year
ESTHER FRANKLIN
Executive Vice Pres.,
Director of Cultural Identities
Starcom Mediavest  Group


Public Relations Executive
of the Year
KIM HUNTER

President / CEO
LAGRANT COMMUNICATIONS


Lifetime Achievement Award
JOHNATHAN RODGERS

President
TV One






"UNDER THE INFLUENCE"

Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture

By Erin O. Patten

Hip-Hop culture has had a profound impact on marketing in the past two decades and it provided an intersection for brands, sports, and popular culture. Erin O. Patton documents this impact in his new book, Under the Influence--Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture. 

Adam Graves, senior vice president of Deutsch Advertising says of Under the Influence and Patton: "If there are any marketers out there that still think they can ignore the urban market they'd better think again...This isn't just a book for so-called urban marketers; this should be mandatory reading for every marketer in the country."

Click here to order



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