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 ORDER THE WORKBOOK!

 
Weren't able to attend the 2008 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on the Black consumer marketing, including:

Arbitron
GlobalHue
Google
Hunter-Miller Group
Nia Enterprises
Nielsen Company
R. L. Polk
Radio One
Starcom MediaVest Group
U.S. Census Bureau
...and more


Click here to order
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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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(c) 2009 by
Target Market News Inc.

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Black Cable TV Ratings for Week of June 29 - July 5
BET holds on to No.1 with 'Tiny & Toya' reality series; TBS top cable network

(July 2, 2009) After the BET Awards scored a coup last week with the first major televised tribute to Michael Jackson, the network racked up another victory with its new reality series, "Tiny & Toya." The Tuesday night program claimed 2.7 million black viewers for its debut and its repeated airings also made it onto the Top 25 cable shows of the week.

TBS held on to its title of most watched cable network in black households with 9.7 million viewers for its six Tyler Perry produced programs. BET was second with 7.9 million viewers for six shows. Disney notched third place with 4.5 million for five shows.

The total number of viewers watching the 25 most popular shows in black homes, according to the Nielsen company, was down 25 percent from the previous week to 29.6 million.

Top 25 Cable Shows in Black Households

   Rank | Program |  | AA Rating | AA Share | Viewers 2+
 

1

TINY & TOYA

BET

12.5

18.9

2,767

2

MEET THE BROWNS

TBS

11.3

17.3

2,259

3

MEET THE BROWNS

TBS

11.0

17.2

2,370

4

HOUSE OF PAYNE

TBS

9.4

14.6

1,750

5

HOUSE OF PAYNE

TBS

7.6

12.5

1,509

6

WELCOME TO DREAMLAND

BET

7.6

11.6

1,715

7

WWE ENTERTAINMENT

USA

7.1

10.7

1,691

8

BET AWARDS SHOW

BET

6.3

10.4

1,193

9

HANNAH MONTANA

DISNEY

5.8

9.9

1,105

10

WWE ENTERTAINMENT

USA

5.6

8.6

1,315

11

HOUSE OF PAYNE

TBS

5.5

9.3

1,111

12

HAWTHORNE

TNT

5.2

8.2

870

13

THE CLOSER

TNT

5.0

7.6

880

14

SONNY WITH A CHANCE

DISNEY

4.9

8.2

977

15

JONAS

DISNEY

4.1

6.7

862

16

ARMY WIVES

LIFETIME

3.9

6.1

655

17

THE FIRST 48

A&E

3.9

6.1

711

18

TINY & TOYA

BET

3.8

6.0

836

19

S WIZARDS OF WAVERLY PLAC

DISNEY

3.7

5.8

802

20

HOUSE OF PAYNE

TBS

3.6

6.3

752

21

NEW YORK GOES TO WORK

VH1

3.6

5.4

697

22

TINY & TOYA

BET

3.5

6.2

754

23

S WIZARDS OF WAVERLY PLAC

DISNEY

3.5

5.5

772

24

BET MOVIE OF THE WEEK

BET

3.5

6.5

647

25

RUNS HOUSE

MTV

3.4

5.1

634

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African- American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here for last week's Top 25 cable TV chart


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Target Market News
Congratulates the
Recipients of the 2009



Advertising Executive
of the Year
CLIFF FRANKLIN

CEO
FUSE Advertising


Media Executive 
of the Year
LOUIS CARR
President. Broadcast
Media Sales
BET


Marketing Executive
of the Year
CRYSTAL WORTHEM
Multicultural Marketing Manager
Ford Motor Co.


Research Executive
of the Year
ESTHER FRANKLIN
Executive Vice Pres.,
Director of Cultural Identities
Starcom Mediavest  Group


Public Relations Executive
of the Year
KIM HUNTER

President / CEO
LAGRANT COMMUNICATIONS


Lifetime Achievement Award
JOHNATHAN RODGERS

President
TV One






"UNDER THE INFLUENCE"

Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture

By Erin O. Patten

Hip-Hop culture has had a profound impact on marketing in the past two decades and it provided an intersection for brands, sports, and popular culture. Erin O. Patton documents this impact in his new book, Under the Influence--Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture. 

Adam Graves, senior vice president of Deutsch Advertising says of Under the Influence and Patton: "If there are any marketers out there that still think they can ignore the urban market they'd better think again...This isn't just a book for so-called urban marketers; this should be mandatory reading for every marketer in the country."

Click here to order



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