Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
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Washington Informer takes top honors for general excellence at NNPA
7, 2010) The Washington Informer received the John H. Sengstacke General
Excellence First Place Award from the National Newspaper Publisher's
Association during its annual convention in New York City on June 19.
The award recognizes an NNPA newspaper that maintained a high standard
of journalism and publishing in 2009.
"This award represents the hard work and dedication the staff of The
Washington Informer continues to give to produce a quality newspaper,"
said Washington Informer Publisher Denise Rolark Barnes. "It is an
extreme honor to be recognized by your peers."
The Washington Informer also received the second place award for the
Robert L. Vann Best Layout and Design in the tabloid division. Upon
hearing the news, newspaper designer Brian Young said, "It's not about
the prize for me, but the legacy of Dr. Calvin W. Rolark, and what is
next. It gives me a chance to make a difference."
The late Dr. Calvin W. Rolark established the Washington Informer on
October 16, 1964. Upon is death in 1994, his daughter Denise Rolark
Barnes became publisher. Today, the Informer serves more than 50,000
print readers in the District, Maryland and Virginia, as well as 30,000
unique visitors on its website and 7,500 supporters who receive the
weekly email blast. The Washington Informer also produces a weekly
television show on DCTV and has sponsored the Washington Informer
Spelling Bee for the past 28 years.
"We strive to be relevant to our community and to be a positive
influence to our readers and advertisers," said Ron Burke, director of
marketing and advertising. "This tells us that our efforts are not going
The NNPA, also known as the Black Press of America, is a 69-year old
federation of more than 200 Black-owned newspapers across the United
States. Each year, the NNPA presents the Merit Awards competition and
honors the outstanding newspapers in a broad range of categories.
The General Excellence Award is named after the late Chicago Defender
publisher John H. Sengstacke who, in 1956, turned the newspaper into a
daily. The Defender was the nation's largest African-American owned
newspaper, and Sengstacke later purchased a chain of newspapers
including the Pittsburgh Courier, Tri-State Defender and the Michigan
Chronicle. He also established the NNPA and served as president for
seven terms. He died in 1997.