HOME | STATS | PUBLICATIONSREGISTER | ADVERTISE  | CONTACT US | SEARCH


 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
Story continued...

_________________


 Register Here 
STAY IN-THE-KNOW!
Are you getting the latest industry news when it happens via e-mail
?



Click here for free delivery of the Target Market News Bulletin
You'll receive news of breaking stories, exclusives, updates and headlines on the latest developments in African American marketing and media

 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
______________________
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

_____________________


Copyright
(c) 2010 by
Target Market News Inc.

All rights reserved
Business address:
228 S. Wabash Ave.
Suite 210
Chicago, IL 60604
t.  312-408-1881 
info@targetmarketnews.com
 

Black Cable TV Ratings for Wk. of June 28 - July 4
Cable finds viewers wandering, sampling for summer relief in unseen shows

(July 8, 2010) Much like their viewing habits on broadcast TV, black households are sampling summer offerings on cable that they ignored during the regular season. TBS' Are We There Yet is still getting strong support, like that network's other comedies. But black viewers -- especially the younger ones -- are checking out the reruns found on other cable channels as well.

TBS, even in summer, is still the most watched cable network, with 9.5 million catching six of their shows on the Top 25. USA followed in popularity with 4.4 million for five shows. BET took third, claiming 4.2 million watchers for five of its shows.

The total number of viewers for the Top 25 most popular cable shows in black households, according to Nielsen, dropped 12 percent during the July 4th holiday week to 24.6 million.


Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+

1

MEET THE BROWNS

TBS

9.9

15.0

2,192

2

MEET THE BROWNS

TBS

9.8

15.0

2,165

3

ARE WE THERE YET

TBS

8.1

12.6

1,786

4

ARE WE THERE YET

TBS

6.8

11.0

1,512

5

WWE ENTERTAINMENT

USA

6.5

9.5

1,358

6

TREY SONGZ: MY MOMENT

BET

6.2

9.3

1,241

7

WWE ENTERTAINMENT

USA

5.8

8.7

1,195

8

HOUSE OF PAYNE

TBS

5.2

8.7

1,081

9

MEMPHIS BEAT

TNT

4.6

7.0

750

10

TREY SONGZ: MY MOMENT

BET

4.5

6.8

912

11

HAWTHORNE

TNT

4.4

6.8

750

12

BET MOVIE OF THE WEEK

BET

4.2

6.3

867

13

HOUSE OF PAYNE

TBS

4.1

7.1

837

14

EVERYBODY HATES CHRIS

NICK

4.0

6.3

753

15

EVERYBODY HATES CHRIS

NICK

3.8

5.6

789

16

BURN NOTICE

USA

3.7

6.0

636

17

S PHINEAS & FERB

DISNEY

3.7

5.7

905

18

EVERYBODY HATES CHRIS

NICK

3.5

5.7

692

19

ROYAL PAINS

USA

3.5

5.5

630

20

BET MOVIE OF THE WEEK

BET

3.5

5.4

589

21

TINY & TOYA 2

BET

3.5

5.1

594

22

GEORGE LOPEZ

NICK

3.4

4.9

618

23

LAW & ORDER: SVU

USA

3.3

5.1

611

24

FAMILY MATTERS

NICK

3.3

5.1

551

25

EVERYBODY HATES CHRIS

NICK

3.3

4.9

598

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.
 
Click here for last week's Top 25 cable TV chart


Go to Target Market News homepage

RECENT STORIES
Black TV Ratings for Week of June 28 - July 4 Heat, summer reruns have black viewers channel surfing for something new

Vibe Magazine names Jeff Mazzacano Publisher & Integrated Sales Director

PUSH to address advertising, media issues with Marketing & Media Project

Interactive One names Mike Rich Chief Product & Operating Officer

Pew Study: Blacks are far more upbeat about economy improving than whites

TV One's new reality grows by mixing originals with off new sitcoms

Black Cable TV Ratings for Week of June 21 - 27 BET Awards is week's No.1 cable show for black and white viewers

Comcast, NBC-Universal sign diversity agreement with Hispanic groups

Henry Watkins, former TV One VP, named publisher UPTOWN Magazine

Black TV Ratings for Week of June 21 - 27 CBS' 'The Mentalist' goes from the bottom to No.1 on the Top 25



 







_________________________________________________________________________________________