15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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Vibe Magazine names Jeff Mazzacano Publisher & Integrated Sales Director

(July 7, 2010) Vibe Magazine has announced the appointment of Jeff Mazzacano as Publisher & Integrated Sales Director. The issue to be released in August is the first under Mazzacano's leadership.

"Jeff brings a wealth of experience in magazine advertising, having successfully lead ad sales for Vibe, Giant, Russell Simmons' OneWorld and Interview among others," said Len Burnett, Vibe Magazine Group Publisher.

Mazzacano will be charged with repositioning the Vibe brand, creating integrated programs across the print title and online network and spearheading the sales and marketing departments. Joining his former publisher and mentor Len Burnett, Mazzacano will help grow the VIBE brand across multiple platforms.

Mazzacano began his career in publishing as an Advertising Assistant at Interview Magazine handling the women's and men's fashion accounts in the retail, jewelry, and beauty categories. From there he moved on to VIBE Magazine multi-tasking as the assistant to the Fashion Director, Corporate Accounts and Sportswear Managers, becoming the first assistant to be promoted to a full-time sales representative at VIBE where he handled the boom of the dot.com business including BET, Hookt, UBO and many others.

"It's great to return to the Vibe family with years of expertise under my belt," said Mazzacano.

VIBE Lifestyle Network is the parent company of VIBE Magazine and VIBE.COM and is the premier destination for the hip-hop generation. VIBE Lifestyle Network is a vertical content and advertising network which represents over 25 websites reaching over 19 million unique users per month. The new VIBE.com and VIBE Lifestyle Network are the premier destinations for urban music, entertainment, culture and lifestyle for the aspirational 18-34 year old.

Go to Target Market News homepage

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