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 ORDER THE WORKBOOK!

 
Weren't able to attend the 2008 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on the Black consumer marketing, including:

Arbitron
GlobalHue
Google
Hunter-Miller Group
Nia Enterprises
Nielsen Company
R. L. Polk
Radio One
Starcom MediaVest Group
U.S. Census Bureau
...and more


Click here to order
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  Background


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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(c) 2009 by
Target Market News Inc.

All rights reserved
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info@targetmarketnews.com
 

Frederick Sengstacke, former publisher of Chicago Defender, is dead at age 90

(July 7, 2009) Frederick Douglass Sengstacke, former publisher and chief operating officer of the Chicago Defender, died July 1 at the age of 90.

Sengstacke was born in Savannah, Georgia on October 3, 1918 to the Rev. Herman Alexander Sengstacke and Rosa Mae Davis Sengstacke. After the death of his father, he came to Chicago where he lived with his uncle, Robert Sengstacke Abbott, founder and publisher of the Chicago Defender.

He worked part-time at the Defender while attending school.

Sengstacke attended DuSable High School and went on to Hampton Institute in Hampton, Virginia, Central YMCA College and DePaul University in Chicago. His major was Business Administration. He also attended the Mergenthaler Linotype School.

"Fred Sengstacke had not only an eye for news, but he also understood the business of news," said Cong. Bobby Rush, D-1st.

"His life represented the hopes and dreams of a people determined to break the bonds of inequality and social injustice. He will be remembered for his contributions to the Black press and for helping to create and sustain a vehicle for us to tell our stories."


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Target Market News
Congratulates the
Recipients of the 2009



Advertising Executive
of the Year
CLIFF FRANKLIN

CEO
FUSE Advertising


Media Executive 
of the Year
LOUIS CARR
President. Broadcast
Media Sales
BET


Marketing Executive
of the Year
CRYSTAL WORTHEM
Multicultural Marketing Manager
Ford Motor Co.


Research Executive
of the Year
ESTHER FRANKLIN
Executive Vice Pres.,
Director of Cultural Identities
Starcom Mediavest  Group


Public Relations Executive
of the Year
KIM HUNTER

President / CEO
LAGRANT COMMUNICATIONS


Lifetime Achievement Award
JOHNATHAN RODGERS

President
TV One






"UNDER THE INFLUENCE"

Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture

By Erin O. Patten

Hip-Hop culture has had a profound impact on marketing in the past two decades and it provided an intersection for brands, sports, and popular culture. Erin O. Patton documents this impact in his new book, Under the Influence--Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture. 

Adam Graves, senior vice president of Deutsch Advertising says of Under the Influence and Patton: "If there are any marketers out there that still think they can ignore the urban market they'd better think again...This isn't just a book for so-called urban marketers; this should be mandatory reading for every marketer in the country."

Click here to order



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