Weren't able to attend the 2008 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on the Black consumer marketing, including:

Hunter-Miller Group
Nia Enterprises
Nielsen Company
R. L. Polk
Radio One
Starcom MediaVest Group
U.S. Census Bureau
...and more

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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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2009 ESSENCE Music Festival sets new record with more than 428,000 attendees

(July 6, 2009) The ESSENCE Music Festival hit a new pinnacle this year when more than 428,000 attendees gathered in New Orleans as the annual event celebrated its 15th Anniversary July 3, 4 and 5. Last year, the ESSENCE Music Festival had reported its most successful year ever with more than 270,000 attendees. This year, Friday night's show at the Superdome marked the festival's first sell-out in its history.

The ultimate party weekend was highlighted by performances from a variety of today's greatest African-American artists and three full days of empowerment seminars featuring the biggest names in music and the nation's most influential speakers, entertainers, artists, authors and leaders.

This year, the ESSENCE Music Festival raised the bar with ground-breaking performances from Beyonce, Maxwell, Anita Baker, Lionel Richie and more than 30 acts, along with a momentous tribute to Maze featuring Frankie Beverly.

Beyond the musical performances, this weekend the ESSENCE Music Festival and artists would have been remiss not to pay respect to the King of Pop. In addition to a nightly onstage traditional New Orleans second line parade, video tributes and Michael Jackson music ringing throughout the Louisiana Superdome, Beyonce offered a stirring homage -- with an image of Jackson displayed behind her -- as she merged her Top Five hit "Halo" and "Ave Maria."

In addition to the historic musical performances, this year's ESSENCE Music Festival's empowerment seminars hosted Steve Harvey, Bill Cosby, Roland Martin, Soledad O'Brien, Tom Joyner, Juanita Bynum, Mayor C. Ray Nagin, Ben Jealous and Donna Brazile, among others. The weekend's empowerment sessions wrapped up as a standing room only and record setting crowd gathered for the "Tribute to Bishop T.D. Jakes" featuring special performances by CeCe Winans, Ledisi, Marvin Sapp, and Smokie Norful.

The ESSENCE Music Festival -- the nation's largest annual gathering of African-American music and culture -- started in 1995 as a one-time event to celebrate the 25th Anniversary of ESSENCE magazine. Now the Festival has been heralded as one of the country's "Top 10 Leading Brand Events" in 2007 by Advertising Age; was hailed by USA Today as having "achieved a balance of old-school homage and cutting-edge innovation at the Superdome" (7-7-08); and highlighted prominently among well-known consumer events such as NASCAR and Spring Break. In its 15-year history, the ESSENCE Music Festival has featured an array of performers including Alicia Keys, Anita Baker, Aretha Franklin, Chaka Khan, Chris Brown, Destiny's Child, Earth, Wind & Fire, Gladys Knight, LL Cool J, Jamie Foxx, John Legend, Kanye West, The Isley Brothers, Lionel Richie, Luther Vandross, Mary J. Blige, Maxwell, The O'Jays, Prince, Stevie Wonder, Toni Braxton, Patti LaBelle and Yolanda Adams.

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Target Market News
Congratulates the
Recipients of the 2009

Advertising Executive
of the Year

FUSE Advertising

Media Executive 
of the Year
President. Broadcast
Media Sales

Marketing Executive
of the Year
Multicultural Marketing Manager
Ford Motor Co.

Research Executive
of the Year
Executive Vice Pres.,
Director of Cultural Identities
Starcom Mediavest  Group

Public Relations Executive
of the Year

President / CEO

Lifetime Achievement Award

TV One


Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture

By Erin O. Patten

Hip-Hop culture has had a profound impact on marketing in the past two decades and it provided an intersection for brands, sports, and popular culture. Erin O. Patton documents this impact in his new book, Under the Influence--Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture. 

Adam Graves, senior vice president of Deutsch Advertising says of Under the Influence and Patton: "If there are any marketers out there that still think they can ignore the urban market they'd better think again...This isn't just a book for so-called urban marketers; this should be mandatory reading for every marketer in the country."

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