Annual Edition 'Buying Power of
Black America' report breaks down billions in expenditures Black
consumers are responding to tighter economic condition by focusing more of
their spending on items and services that improve their homes and
lifestyle. That's one of the trends revealed in the 15th annual report,
"The Buying Power of Black America," published by Target Market News. The
report analyzes spending for black households in 2008 and finds that
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Interactive One names Mike Rich, former AOL GM, its Chief Product &
6, 2010) Interactive One, LLC the digital division of Radio One, Inc.,
today announced that former AOL Product and Programming executive, Mike
Rich, will join Interactive One as its Chief Product and Operating
Officer. Mr. Rich will drive the direction and strategy for Interactive
One's network of sites and brands. Additionally, he will help lead a
differentiated multi-platform digital offering across radio, video and
mobile in partnership with Interactive One's parent company, Radio One.
"We are excited to have Mike join the team and leverage his background
to enhance our users' experience and to build upon our strong growth and
success," said Thomas Newman, President of Interactive One. "We have a
very large and highly engaged member base and we look forward to seeing
Mike apply his proven talents to build upon our existing products and to
create new offerings online and across mobile, video and other
Rich comes to Interactive One from AOL, where as SVP and GM of AOL
Entertainment, he oversaw interactive product strategy, management,
marketing, editorial, audience development and syndication for AOL's
flagship properties including AOL Music. Under his leadership, AOL Music
grew to be the leading music destination and maintained its status from
2007-2009. Additionally, Rich was responsible for AOL BlackVoices,
Moviefone, AOL Radio, AOL Latino, and AOL Studios which produced
original high quality video content for AOL's suite of sites. Rich was
honored by Hollywood Reporter as part of their 2009 Digital Power 50
list of executives leading the digital media industry.
"I am thrilled to join the Interactive One team and to further expand
the opportunities for the current and future audience, so that they can
enrich their lives with a compelling product and content experience,"
said Mike Rich. "Radio One and Interactive One have built a truly
cross-platform media company that is well-positioned to take advantage
of the growth of digital on all platforms including mobile and next
generation IP connected products."
Interactive One has over 15 million members and reaches 7 million Black
Americans each month. With approximately 4 billion annual page views on
its suite of sites, the Company has become the definitive social network
for Black America through BlackPlanet, as well as a number of leading
content sites. These sites include: NewsOne; TheUrbanDaily,
HelloBeautiful, and Elev8.
Interactive One was launched by Radio One in 2008 to complement Radio
One's existing portfolio of media companies targeting the African
American community. Since its launch, Interactive One has quickly become
the No. 1 online platform for the African American community.
Interactive One is powered by the mission to create an online community
that engages and positively impacts the lives of African Americans.