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 ORDER THE WORKBOOK!

 
Weren't able to attend the 2008 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on the Black consumer marketing, including:

Arbitron
GlobalHue
Google
Hunter-Miller Group
Nia Enterprises
Nielsen Company
R. L. Polk
Radio One
Starcom MediaVest Group
U.S. Census Bureau
...and more


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Chicago Defender captures top award in 2009 NNPA Merit Contest

(July 3, 2009) The Chicago Defender Newspaper, which at 104, is historically among the nation's oldest and most influential Black-owned newspapers, has been awarded the prestigious Russwurm Award during this year's NNPA Merit Awards Gala June 26.

With two first place and two third place awards, including the John H. Sengstacke General Excellence Award, Defender Publisher Michael House took the organization's most coveted award this year, which is based on the paper that wins the most points in categories, including General Excellence.

The Merit Awards Gala, among a staple event during the organization's annual summer convention, is sponsored by the NNPA Foundation. It included a new award this year the Thomas Morgan III Award for HIV/AIDS Education, named for a New York Times editor and president of the National Associate of Black Journalists, who died of AIDS in December of 2007. The winner of that award, sponsored by the Center for Disease Control and Prevention's ACT Against AIDS Outreach Initiative, was the Dallas Examiner, for its original and consistent reporting on HIV/AIDS last year.

Among other top awards, the Washington Afro-American was first place winner of the Sengstacke Award for General Excellence; with the New Pittsburgh Courier in second place and Defender in third.

Another new addition to the Merit Awards this year was the official naming of the sports award for Don King, the famous boxing promoter who is publisher of the Cleveland Call & Post.

The following is a full list of Merit Award winners:

Thomas Morgan III Award HIV/AIDS Education
1st: The Dallas Examiner
2nd: The Houston Defender
3rd: NY Amsterdam News

John H. Sengstacke General Excellence
1st: Washington Afro-American
2nd: New Pittsburgh Courier
3rd: The Chicago Defender

Robert S. Abbott Best Editorial
1st: The St. Louis American
2nd: The Richmond Free Press
3rd: The New County News

Emory O. Jackson Best Column Writing
1st: Los Angeles Wave
2nd: New County News
3rd: Call and Post

Carl Murphy Best Community Service
1st: The Houston Defender
2nd: The Los Angeles Sentinel
3rd: The Philadelphia Tribune

Ida B. Wells Best News Story
1st: Los Angeles Sentinel
2nd: New County News
3rd: The Dallas Weekly

Frank L. Stanley Sr. Best Feature Story
1st: The Winston-Salem Chronicle
2nd: New County News
3rd: The Portland Skanner

Best News Picture
1st: St. Louis American
2nd: The Charlotte Post
3rd: The Richmond Free Press

Wilbert L. Holloway Best Editorial Cartoon
1st: The Chicago Defender
2nd: The Los Angeles Sentinel
3rd: The Philadelphia Tribune

Robert L. Vann Best Layout and Design
Tabloid
1st: The Portland Skanner
2nd: The Atlanta Voice
3rd: The Chicago Defender

Best Layout and Design
Broadsheet
1st: The Los Angeles Sentinel
2nd: The Philadelphia Tribune
3rd: The St. Louis American

Leon H. Washington Best Special Edition
1st: The Winston-Salem Chronicle
2nd: The Richmond Free Press
3rd: The Michigan Chronicle

W. A. Scott Best Circulation Promotion
1st: Philadelphia Tribune
2nd: St. Louis American
3rd: The Portland Skanner

Ada S. Franklin Best Lifestyles Section
1st: The Charlotte Post
2nd: The New Pittsburgh Courier
3rd: The Los Angeles Sentinel

Best Youth Section
1st: The Philadelphia Tribune
2nd: The New Pittsburgh Courier
3rd: The Los Angeles Sentinel

E. Washington Rhodes Best Original Advertising
1st: The Philadelphia Tribune
2nd: Call and Post
3rd: The Houston Defender

Best Use of Photographs
Tabloid Division
1st: The Chicago Defender
2nd: The Michigan Front Page
3rd: The Portland Skanner

Best Use of Photographs
Broadsheet Division
1st: The Winston-Salem Chronicle
2nd: Insight News
3rd: The St. Louis American

Best Church Page
1st: The Indianapolis Recorder
2nd: The Philadelphia Tribune
3rd: The Los Angeles Sentinel

Don King Best Sports Page
1st: The Los Angeles Sentinel
2nd: The Winston-Salem Chronicle
3rd: The St. Louis American

Best Business Section
1st: The New Pittsburgh Courier
2nd: The Philadelphia Tribune
3rd: The Winston-Salem Chronicle

Best Entertainment Section
1st: The Portland Skanner
2nd: The Philadelphia Tribune
3rd: The St. Louis American


Go to Target Market News homepage

 


Target Market News
Congratulates the
Recipients of the 2009



Advertising Executive
of the Year
CLIFF FRANKLIN

CEO
FUSE Advertising


Media Executive 
of the Year
LOUIS CARR
President. Broadcast
Media Sales
BET


Marketing Executive
of the Year
CRYSTAL WORTHEM
Multicultural Marketing Manager
Ford Motor Co.


Research Executive
of the Year
ESTHER FRANKLIN
Executive Vice Pres.,
Director of Cultural Identities
Starcom Mediavest  Group


Public Relations Executive
of the Year
KIM HUNTER

President / CEO
LAGRANT COMMUNICATIONS


Lifetime Achievement Award
JOHNATHAN RODGERS

President
TV One






"UNDER THE INFLUENCE"

Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture

By Erin O. Patten

Hip-Hop culture has had a profound impact on marketing in the past two decades and it provided an intersection for brands, sports, and popular culture. Erin O. Patton documents this impact in his new book, Under the Influence--Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture. 

Adam Graves, senior vice president of Deutsch Advertising says of Under the Influence and Patton: "If there are any marketers out there that still think they can ignore the urban market they'd better think again...This isn't just a book for so-called urban marketers; this should be mandatory reading for every marketer in the country."

Click here to order



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