to attend the 2008 Marketing to African-Americans with Excellence (MAAX)
Summit? Order the workbook which contains hard copies of the presentations
made by some of the nation's top experts on the Black consumer marketing,
R. L. Polk
Starcom MediaVest Group
U.S. Census Bureau
2009 by Target Market News Inc. All rights reserved
228 S. Wabash Ave.
Chicago, IL 60604
to launch weekly one hour public affairs show with Roland Martin
starting in fall
(July 6, 2009)
TV One political editor, CNN analyst and ESSENCE columnist Roland Martin
will host a new weekly public affairs series on TV One that will focus
on issues that are critical to African Americans, through interviews
with officials from the Administration, Congress and other policymakers
who represent black communities, as well as discussions with journalists
and commentators, and a wide range of policy experts.
Each week Roland Martin and a rotating panel of journalists and experts,
including American Urban Radio Networks White House Correspondent April
Ryan and Comcast Network host and Philadelphia Tribune columnist Robert
Traynham, will discuss the top stories in Washington. The show will also
feature regular appearances by members of the Congressional Black
Caucus. In addition, Martin will conduct a one-on-one interview with a
key newsmaker each week.
The hour series, tentatively entitled Washington Watch with Roland
Martin, is slated to debut Sunday, Sept. 27 and will air weekly at 11
AM and 5 PM ET. TV One President and CEO Johnathan Rodgers and Martin
announced the new series at the Essence Music Festival July 4.
"With the election of President Obama, Washington has taken center stage
in the hearts and minds of African Americans, and with the many critical
issues facing our country, this was the perfect time for us to launch a
program to help our viewers understand what impact Washington policy
decisions are likely to have on their lives," said Rodgers. "The
positive feedback we received on our coverage of the election of
President Obama indicated to us there is a real hunger for information
about what's happening in Washington.
"In addition, since Roland joined the TV One family four years ago,
we've wanted to find a way a way to have him as a regular, on-air
presence on the network, and this new series is a perfect way to take
advantage of his talents as an interviewer and analyst, and capitalize
on the way he connects with our audience," Rodgers added.
I am reminded of the founders of the first black newspaper in America,
Freedom's Journal, who wrote in their lead editorial in 1827, 'We wish
to plead our own cause; too long have others spoken for us.' The same
applies today. The voices of African American elected officials, policy
makers, analysts and journalists are important, and need to be a part of
the discussion on a weekly basis, and on most Sunday mornings shows,
they are not.
"Our goal is to also speak to a wide variety of individuals, whether
they are Democrat, Republican, liberal, conservative, moderate,
independent, African American, Hispanic, white, Asian, Native American,
you name it.
"Lastly, this show will be interactive. This is not about us telling our
audience what's important. Our viewers from across the nation will have
a chance to share their thoughts and concerns and also drive the agenda
on improving the state of Black America."
Roland Martin became a commentator for TV One in the spring of 2005 and
was named political editor in 2008. He is also an analyst for CNN, a
nationally syndicated columnist, a special correspondent for Essence
magazine and essence.com, and a senior analyst for the Tom Joyner
Morning Show. A former editor of leading African American publications
the Chicago Defender, the Houston Defender and the Dallas Weekly, and
reporter for the Ft. Worth Star-Telegram and Austin American-Statesman,
he has won more than 20 professional awards for journalistic excellence,
including the National Association of Black Journalists' President's
Award in 2008.
Launched in January 2004, TV One (www.tvoneonline.com) serves more than
47.5 million households (Nielsen June 2009 estimate), offering a broad
range of entertainment, reality and lifestyle -oriented original
programming, classic series, movies, and music designed to entertain,
inform and inspire a diverse audience of adult African American viewers.
TV One's investors include Radio One [NASDAQ: ROIA and ROIAK;
www.radio-one.com], the largest radio company that primarily targets
African American and urban listeners; Comcast Corporation [NASDAQ: CMCSA
and CMCSK; www.comcast.com], the leading cable television company in the
country; The DirecTV Group; Constellation Ventures; Syndicated
Communications; and Opportunity Capital Partners.
Target Market News
Congratulates the Recipients
of the 2009
of the Year
of the Year
LOUIS CARR President. Broadcast
of the Year
CRYSTAL WORTHEM Multicultural Marketing Manager
Ford Motor Co.
of the Year
ESTHER FRANKLIN Executive Vice Pres.,
Director of Cultural Identities
Starcom Mediavest Group
of the Year
President / CEO
"UNDER THE INFLUENCE"
Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture
By Erin O. Patten
Hip-Hop culture has had a profound impact on marketing in the past two
decades and it provided an intersection for brands, sports, and popular
culture. Erin O. Patton documents this impact in his new book, Under the
Influence--Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop
Adam Graves, senior vice president of Deutsch Advertising says of Under
the Influence and Patton: "If there are any marketers out there that still
think they can ignore the urban market they'd better think again...This
isn't just a book for so-called urban marketers; this should be
mandatory reading for every marketer in the country."
Click here to order