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 ORDER THE WORKBOOK!

 
Weren't able to attend the 2008 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on the Black consumer marketing, including:

Arbitron
GlobalHue
Google
Hunter-Miller Group
Nia Enterprises
Nielsen Company
R. L. Polk
Radio One
Starcom MediaVest Group
U.S. Census Bureau
...and more


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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TV One to launch weekly one hour public affairs show with Roland Martin starting in fall

(July 6, 2009) TV One political editor, CNN analyst and ESSENCE columnist Roland Martin will host a new weekly public affairs series on TV One that will focus on issues that are critical to African Americans, through interviews with officials from the Administration, Congress and other policymakers who represent black communities, as well as discussions with journalists and commentators, and a wide range of policy experts.

Each week Roland Martin and a rotating panel of journalists and experts, including American Urban Radio Networks White House Correspondent April Ryan and Comcast Network host and Philadelphia Tribune columnist Robert Traynham, will discuss the top stories in Washington. The show will also feature regular appearances by members of the Congressional Black Caucus. In addition, Martin will conduct a one-on-one interview with a key newsmaker each week.

The hour series, tentatively entitled Washington Watch with Roland Martin,  is slated to debut Sunday, Sept. 27 and will air weekly at 11 AM and 5 PM ET. TV One President and CEO Johnathan Rodgers and Martin announced the new series at the Essence Music Festival July 4.
 
"With the election of President Obama, Washington has taken center stage in the hearts and minds of African Americans, and with the many critical issues facing our country, this was the perfect time for us to launch a program to help our viewers understand  what impact Washington policy decisions are likely to have on their lives," said Rodgers. "The positive feedback we received on our coverage of the election of President Obama indicated to us there is a real hunger for information about what's happening in Washington.
 
"In addition, since Roland joined the TV One family four years ago, we've wanted to find a way a way to have him as a regular, on-air presence on the network, and this new series is a perfect way to take advantage of his talents as an interviewer and analyst, and capitalize on the way he connects with our audience," Rodgers added.
 
I am reminded of the founders of the first black newspaper in America, Freedom's Journal, who wrote in their lead editorial in 1827, 'We wish to plead our own cause; too long have others spoken for us.' The same applies today. The voices of African American elected officials, policy makers, analysts and journalists are important, and need to be a part of the discussion on a weekly basis, and on most Sunday mornings shows, they are not. 
 
"Our goal is to also speak to a wide variety of individuals, whether they are Democrat, Republican, liberal, conservative, moderate, independent, African American, Hispanic, white, Asian, Native American, you name it.
 
"Lastly, this show will be interactive. This is not about us telling our audience what's important. Our viewers from across the nation will have a chance to share their thoughts and concerns and also drive the agenda on improving the state of Black America."
 
Roland Martin became a commentator for TV One in the spring of 2005 and was named political editor in 2008. He is also an analyst for CNN, a nationally syndicated columnist, a special correspondent for Essence magazine and essence.com, and a senior analyst for the Tom Joyner Morning Show. A former editor of leading African American publications the Chicago Defender, the Houston Defender and the Dallas Weekly, and reporter for the Ft. Worth Star-Telegram and Austin American-Statesman, he has won more than 20 professional awards for journalistic excellence, including the National Association of Black Journalists' President's Award in 2008.
 
Launched in January 2004, TV One (www.tvoneonline.com) serves more than 47.5 million households (Nielsen June 2009 estimate), offering a broad range of entertainment, reality and lifestyle -oriented original programming, classic series, movies, and music designed to entertain, inform and inspire a diverse audience of adult African American viewers. TV One's investors include Radio One [NASDAQ: ROIA and ROIAK; www.radio-one.com], the largest radio company that primarily targets African American and urban listeners; Comcast Corporation [NASDAQ: CMCSA and CMCSK; www.comcast.com], the leading cable television company in the country; The DirecTV Group; Constellation Ventures; Syndicated Communications; and Opportunity Capital Partners.

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Target Market News
Congratulates the
Recipients of the 2009



Advertising Executive
of the Year
CLIFF FRANKLIN

CEO
FUSE Advertising


Media Executive 
of the Year
LOUIS CARR
President. Broadcast
Media Sales
BET



Marketing Executive
of the Year
CRYSTAL WORTHEM
Multicultural Marketing Manager
Ford Motor Co.


Research Executive
of the Year
ESTHER FRANKLIN
Executive Vice Pres.,
Director of Cultural Identities
Starcom Mediavest  Group


Public Relations Executive
of the Year
KIM HUNTER

President / CEO
LAGRANT COMMUNICATIONS


Lifetime Achievement Award
JOHNATHAN RODGERS

President
TV One






"UNDER THE INFLUENCE"

Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture

By Erin O. Patten

Hip-Hop culture has had a profound impact on marketing in the past two decades and it provided an intersection for brands, sports, and popular culture. Erin O. Patton documents this impact in his new book, Under the Influence--Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture. 

Adam Graves, senior vice president of Deutsch Advertising says of Under the Influence and Patton: "If there are any marketers out there that still think they can ignore the urban market they'd better think again...This isn't just a book for so-called urban marketers; this should be mandatory reading for every marketer in the country."

Click here to order



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