to attend the 2008 Marketing to African-Americans with Excellence (MAAX)
Summit? Order the workbook which contains hard copies of the presentations
made by some of the nation's top experts on the Black consumer marketing,
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presses White House for Black Press stimulus dollars, fairness in
By Hazel Trice Edney
(July 3, 2009) U.S. Rep. Barbara Lee (D-Calif.), chairwoman of the
Congressional Black Caucus, is pressing the White House and the
president's cabinet on the apparent void in federal government
advertising in Black-owned newspapers and radio.
CBC spokesman Jioni Palmer said the CBC anticipates more exchange on the
issue in coming weeks as all White House cabinet secretaries have been
sent copies of CBC letters on the issue.
The dialog started April 23 when National Newspaper Publishers
Association Chairman John B. Smith, Sr. sent a letter to White House
Chief of Staff Rahm Emmanuel, President Obama's Special Advisor Valerie
Jarrett, and Rep. Lee. Mr. Smith's letter asked why the Black Press is
not benefitting from economic stimulus dollars to help disseminate
information to the Black community on how to apply for and use the $787
billion in economic stimulus money.
A story, partially prompted by the letter, was written by Wilmington
Journal reporter Cash Michaels and syndicated by the NNPA News Service
on April 27.
Rep. Lee then followed up with a May 13 letter to Vice President Joseph
Biden, who oversees the American Recovery and Reinvestment Act, the
formal name for the president's stimulus activity. Rep. Lee followed up
with another letter to Timothy Geithner, secretary of the U.S. Treasury.
Both letters were released to the NNPA News Service.
"We write to bring to your attention the general concern among African
American newspapers and radio station owners that they are not being
given a fair opportunity to compete for federal advertising dollars,"
Rep. Lee and CBC leaders wrote to Mr. Biden. "Specifically, we seek your
commitment that Black-owned media outlets are receiving their fair share
of advertising dollars in conjunction with the various activities
associated with the disbursement of federal dollars."
The letter further states, "We seek your additional commitment that
Black-owned media are being utilized by the federal government as it
distributes the $787 billion recovery package. Additionally, we seek the
same assurance when it comes to entities receiving money from the
federal government ... We request a meeting with you at your earliest
convenience to discuss this matter in detail."
A separate letter to Mr. Geithner, requests specific information on
dollar amounts spent so far on his "department and financial
institutions receiving TARP and TALF funds have spent on
African-American, Latino and Asian American owned newspapers and radio
stations." Rep Lee added, "Also please advise me on the measures your
department has taken to insure that the minority-owned media outlets
participate equitably in your department's advertising, marketing and
TARP, which stands for Troubled Asset Relief Program; and TALF, which
stands for Term Asset-Backed Securities Loan Facility, are both
financial relief programs for businesses and corporations needing help.
Mr. Palmer, CBC communications director, says the letter to Treasury
Secretary Geithner was specifically a follow up to questions that Rep
Lee posed to him as he testified May 21 before the House Financial
Services and General Government Operations Subcommittee of which she is
"We have received acknowledgements of our concerns," Mr. Palmer said.
"While we have not settled on a specific course of action, a working
conversation is ongoing."
In the April 27 story on Mr. Smith's letter, which was widely circulated
by NNPA Newspapers, NNPA Foundation Chairwoman Dorothy Leavell said it
was "unclear in the Black community where to go and what is available to
help Black families and Black businesses, the very communities that we
serve." She added, "The Black Press has participated in teleconferences
and have sought information locally, yet there are no clear answers to
these two queries.'"
Ms. Leavell vowed that the quest for information would continue.
Mr. Palmer credits Mr. Smith's letter, the article and the conversations
that followed with stirring up interest and movement on the issue.
"I think it's fair to say that Mr. Smith's letter, as well as the
ongoing efforts of NNPA to bring attention to this economic justice,
economic fairness, economic parity issue are very important and very
helpful," Mr. Palmer said.
Both of Rep. Lee's letters, also signed by CBC officers Maxine Waters
(D-Calif.), Gregory Meeks (D-N.Y.) and Keith Ellison (D-Minn.), pointed
out the dual purposes of the Black Press.
"African American owned newspapers and radio stations have historically
captured and chronicled the hopes and history of the African American
community when no one else cared. They remain uniquely positioned to
communicate directly with segments of the population that the federal
government must reach to achieve its mission," they wrote Mr. Biden.
Target Market News
Congratulates the Recipients
of the 2009
of the Year
of the Year
LOUIS CARR President. Broadcast
of the Year
CRYSTAL WORTHEM Multicultural Marketing Manager
Ford Motor Co.
of the Year
ESTHER FRANKLIN Executive Vice Pres.,
Director of Cultural Identities
Starcom Mediavest Group
of the Year
President / CEO
"UNDER THE INFLUENCE"
Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture
By Erin O. Patten
Hip-Hop culture has had a profound impact on marketing in the past two
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