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 ORDER THE WORKBOOK!

 
Weren't able to attend the 2008 Marketing to African-Americans with Excellence (MAAX) Summit? Order the workbook which contains hard copies of the presentations made by some of the nation's top experts on the Black consumer marketing, including:

Arbitron
GlobalHue
Google
Hunter-Miller Group
Nia Enterprises
Nielsen Company
R. L. Polk
Radio One
Starcom MediaVest Group
U.S. Census Bureau
...and more


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 Black Stats          
Frequently requested data on African American consumers

Black Buying Power:
  $744 Billion (2006)

Black U.S. Population:
  38.3 million

Top Five Black Cities
  - New York
  - Chicago
  - Detroit
  - Philadelphia
  - Houston

Top Five Black Metros:
  - New York-New Jersey
  - Washington-Baltimore
  - Chicago-Gary
  - Los Angeles
  - Philadelphia

Top Five Expenditures:
 - Housing $121.6 bil.
 - Food $59.2 bil.
 - Cars/Trucks $32.1 bil.
 - Clothing $27.7 bil.
 - Health Care $17.8 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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Black Cable TV Ratings for Week of June 22 - 28
BET Awards' Michael Jackson tribute pulls a record 8.5 million viewers

(July 2, 2009) All of its hard work to re-vamp the BET Awards into the first major televised tribute to Michael Jackson resulted in what is believed to be the biggest audience in the network's history for a single program. The BET special, hosted by Jamie Fox, was the week's No.1 cable show in all of the nation's households, drawing an average of just under 11 million viewers. Black viewers made up 8.5 million of the total.

The three-and-a-half hour special easily made BET the most watched cable network among black households, with the network posting 14.4 million viewers for its six shows on the Top 25. TBS was a rare second with 9.9 million viewers for its six shows on the chart. Disney was a distant third with 4.3 million for four programs.

The total number of viewers for the Top 25 most popular cable shows, as cited by Nielsen data, was 39.8 million. That represents an increase of 39 percent over the previous week's total.

Top 25 Cable Shows in Black Households


   Rank | Program |  | AA Rating | AA Share | Viewers 2+
 

1

BET AWARDS SHOW

BET

33.6

49.9

8,588

2

MEET THE BROWNS

TBS

11.5

18.1

2,452

3

MEET THE BROWNS

TBS

11.5

17.9

2,478

4

COLLEGE HILL 6: S. BEACH

BET

9.3

14.3

1,973

5

HOUSE OF PAYNE

TBS

9.1

14.8

1,831

6

WWE ENTERTAINMENT

USA

7.9

11.9

1,870

7

HOUSE OF PAYNE

TBS

7.5

12.5

1,375

8

HAWTHORNE

TNT

7.5

12.1

1,460

9

CAMPBELL BROWN

CNN

6.8

11.6

1,372

10

WWE ENTERTAINMENT

USA

6.6

10.2

1,522

11

HOUSE OF PAYNE

TBS

6.0

10.4

1,085

12

ANDERSON COOPER 360

CNN

5.9

9.0

1,149

13

LARRY KING LIVE

CNN

5.6

8.8

1,162

14

PRINCESS PROTECTION PROGR

DISNEY

5.5

10.0

1,278

15

CLOSER, THE

TNT

5.4

8.4

990

16

TOP 12 MOMENTS BET AWARDS

BET

5.2

8.8

945

17

WIZARDS OF WAVERLY PLACE

DISNEY

5.0

8.3

1,098

18

MICHAEL JACKSON MARATHON

BET

4.8

8.7

998

19

BET MOVIE OF THE WEEK

BET

4.7

8.2

1,115

20

JON & KATE PLUS 8

TLC

4.3

6.6

733

21

HOUSE OF PAYNE

TBS

4.2

7.5

736

22

THE FIRST 48

A&E

4.2

6.8

807

23

PRINCESS PROTECTION PROGR

DISNEY

4.2

7.7

1,074

24

S JONAS

DISNEY

4.1

6.7

934

25

TOP 12 MOMENTS BET AWARDS

BET

4.0

6.6

861

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African- American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.

Click here for last week's Top 25 cable TV chart






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Target Market News
Congratulates the
Recipients of the 2009



Advertising Executive
of the Year
CLIFF FRANKLIN

CEO
FUSE Advertising


Media Executive 
of the Year
LOUIS CARR
President. Broadcast
Media Sales
BET



Marketing Executive
of the Year
CRYSTAL WORTHEM
Multicultural Marketing Manager
Ford Motor Co.


Research Executive
of the Year
ESTHER FRANKLIN
Executive Vice Pres.,
Director of Cultural Identities
Starcom Mediavest  Group


Public Relations Executive
of the Year
KIM HUNTER

President / CEO
LAGRANT COMMUNICATIONS


Lifetime Achievement Award
JOHNATHAN RODGERS

President
TV One






"UNDER THE INFLUENCE"

Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture

By Erin O. Patten

Hip-Hop culture has had a profound impact on marketing in the past two decades and it provided an intersection for brands, sports, and popular culture. Erin O. Patton documents this impact in his new book, Under the Influence--Tracing the Hip-Hop Generation's Impact on Brands, Sports, & Pop Culture. 

Adam Graves, senior vice president of Deutsch Advertising says of Under the Influence and Patton: "If there are any marketers out there that still think they can ignore the urban market they'd better think again...This isn't just a book for so-called urban marketers; this should be mandatory reading for every marketer in the country."

Click here to order



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