15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data


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Comcast, NBC-Universal sign diversity agreement with Hispanic groups

By Sara Jerome
The Hill
(June 30, 2010) Comcast and NBC-Universal (NBCU) have signed an agreement with leaders of Hispanic community organizations on diversity commitments to be met when the two companies merge, the companies announced Wednesday.

The deal commits the pair to naming a Latino to Comcast's board of directors in the next two years, launching a new Spanish-language multicast channel on Telemundo’s digital broadcast spectrum, increasing contributions to Latino scholarship and internship programs, increasing the number of Hispanic employees, and increasing the percentage of business conducted with Latino-owned vendors.

Susan Gonzales, senior director of external affairs at Comcast, and Paula Madison, executive vice president at NBCU, issued a joint blog post announcing the agreement.

"African American, Asian Pacific American, LGBT, and Disabled communities, among others, has given us the opportunity to create opportunities and build strong bonds. As we embark on our new venture, we are confident that the transaction will result in unprecedented opportunities for diverse communities, including communities of color," they wrote.

Signers included Guarione Diaz, vice chairman of the board of directors at the Cuban American National Council; Lillian Rodrquez, a chairwoman at the Hispanic Foundation; Rosa Rosales, a vice chairwoman at the League of American Citizens; Janet Murguia of the National Council of La Raza, and others.

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