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 15th Annual Edition
'Buying Power of Black America' report breaks down billions in expenditures

Black consumers are responding to tighter economic condition by focusing more of their spending on items and services that improve their homes and lifestyle. That's one of the trends revealed in the 15th annual report, "The Buying Power of Black America," published by Target Market News. The report analyzes spending for black households in 2008 and finds that African-Americans...
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 Black Stats  
Frequently requested data on African American consumers

Black Buying Power:
 $803 Billion (2008)

Black U.S. Population:
 41.1 million

Top Five Black Cities
 - New York
 - Chicago
 - Detroit
 - Philadelphia
 - Houston

Top Five Black Metros:
 - New York-New Jersey
 - Washington-Baltimore
 - Chicago-Gary
 - Los Angeles
 - Philadelphia

Top Five Expenditures:
 - Housing $166.3 bil.
 - Food $65.3 bil.
 - Cars/Trucks $31.5 bil.
 - Clothing $26.9 bil.
 - Health Care $23.9 bil.

Click here for more stats from "The Buying Power of Black America."
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Get quick access to key
U.S. Census 
Bureau Data

Click here to go to African-American Census Bureau data

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(c) 2010 by
Target Market News Inc.

All rights reserved
Business address:
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Chicago, IL 60604
t.  312-408-1881 
info@targetmarketnews.com
 

Black Cable TV Ratings for Week of June 21 - 27
BET Awards is week's No.1 cable show for black and white viewers

(June 30, 2010) Not only was the BET Awards a hit again with black audiences, but it was ranked by Nielsen as the top cable program for all viewers. While it, understandably, didn't draw the 11 million viewers of last year's show coinciding with Michael Jackson's death, it attracted 7.4 million watchers, of which 6.3 million were black.

BET easily captured the most watched cable network of the week title with 91.1 million viewers for just three Top 25 programs. TBS was a rare second with 5.8 million for five of its charted shows. Nickelodeon was third with 3.8 million or six shows.

The total number of viewers watching the 25 most popular shows in black households was up nine percent from the previous week to 28.2 million.

Top 25 Cable Shows in Black Households

   Rank | Program | Network | AA Rating | AA Share | Viewers 2+
 

1

BET AWARDS SHOW

BET

27.3

40.7

6,387

2

ARE WE THERE YET

TBS

7.9

12.0

1,587

3

TINY & TOYA 2

BET

7.6

11.5

1,522

4

ARE WE THERE YET

TBS

7.1

11.2

1,406

5

WWE ENTERTAINMENT

USA

7.1

10.7

1,436

6

COMEDY FEST CEDRIC

TBS

6.9

10.4

1,352

7

TINY & TOYA 2

BET

6.3

9.5

1,243

8

WWE ENTERTAINMENT

USA

6.1

9.5

1,273

9

HAWTHORNE

TNT

5.7

9.0

1,109

10

MEMPHIS BEAT

TNT

4.8

7.3

985

11

HOUSE OF PAYNE

TBS

4.7

7.8

885

12

TINY & TOYA 2

BET

3.9

6.4

760

13

16 WISHES

DISNEY

3.7

5.4

761

14

ICARLY

NICK

3.6

6.9

694

15

MOVIE OF THE WEEK

BET

3.5

6.1

773

16

TRUE JACKSON, VP

NICK

3.5

6.0

691

17

16 WISHES

DISNEY

3.5

6.2

799

18

BIG TIME RUSH

NICK

3.5

6.4

636

19

VICTORIOUS

NICK

3.4

6.2

695

20

MOVIE OF THE WEEK

BET

3.4

5.4

590

21

LAW & ORDER

TNT

3.4

5.1

481

22

GEORGE LOPEZ

NICK

3.2

4.9

578

23

HOUSE OF PAYNE

TBS

3.1

5.3

584

24

LAW & ORDER

TNT

3.1

4.8

450

25

EVERYBODY HATES CHRIS

NICK

3.1

4.7

561

Source: Nielsen Media Research. Ranked by share of audience watching. Based on live and same day viewing. Number of viewers shown in thousands (1,000 = 1 million). Representing more than 13.45 million television households in the U.S., the African-American television audience is the largest minority segment in Nielsen's measurement samples. All times eastern.
 
Click here for last week's Top 25 cable TV chart


Go to Target Market News homepage

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